France

 
 

SOCIÉTÉ GÉNÉRALE - "Money Exchange" - (2013) :60 (France)

In "Money Exchange" by Fred & Farid, the classic language misunderstanding isn't helped at all by these newfangled smart phones we have these days.

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Ubisoft: "Watch Dogs: We Are Data" (2013) :50 (France)

BETC Paris launched a trailer for the new open world action game Watch Dogs.
They also made a corresponding microsite, We Are Data,

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Kronenbourg 1664 "the French Blah Blah" (2013) :30 (France)

In which people who aren't French speak gibberish with bad French accents, because you don't have to be French to drink Kronenbourg.

Well, duh. Of course not.

The French don't drink a lot of Kronenbourg, or Seize as it is known, because it is a light beer with no taste.

They certainly aren't drinking much beer of any kind this year, as French Parliament voted to raise beer tax by 160%.

Ironically enough for Kronenbourg 1664 is this: in 1964 DDB created its "You don't have to be Jewish to love Levy's campaign.

Comment vous dites "It's been done already," en français?

Oh, I know!

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Hawaiian Tropic "Beach Bitch protection" (2013) "1:00 (France)

Hawiian Tropic not only protects against the sun but it also prtects against female bitchiness. But it doesn't protect against stereotypical males, or buttons at the end up spots.

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IBM outdoor billboards become shelters, benches and ramps - people for smarter cities. (France)

"People For Smarter Cities" is Ogilvy Paris latest campaign for IBM. With this outdoor campaign, each billboard becomes a solution to a city problem. Rain. Steps. Lack of park benches.

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McDonalds "McFlurry" (2013) :30 (France)

Pysop directs this lovely Coke-Happiness-esque spot for McDonalds France. I wish American spots looked this cool.

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Decathlon

Decathlon is a French equipment retailer who likes to help all sporting enthusiasts.

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Diet Coke - The Slender Vender - (2013) 1:44 (France)

 Diet Coke - The Slender Vender - (2013) 1:44 (France)

The idea is quite nice, turn the vending machine into a slender pole, reminding people that Diet Coke is the skinny choice.

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Desperados "Bump" (2013) 2:30 (France)

Desperados Beer wants us to act like a combination of an adidas Originals campaign and

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Unlock a woman and help escape domestic violence

The french organization Ni Putes Ni Soumises (Neither Whores Nor Submissives) did an event earlier this month at Pont des Arts in Paris. A poignant place, considering this beautiful bridge has been a romantic spot for ages.

NPNS hung hundreds of padlocks on the bridge-- each representing a woman stuck in a violent relationship. Over the past ten years domestic violence is up 30% in france. Ni Putes Ni Soumises works to free those women.

BY scanning a QR code on the padlock, you could see testimonies from domestic violence victims on your phone. Afterwards you could donate. And if you chose to donate, you'd get a symbolic code to "unlock," the woman.

I do applaud the effort as it's perfect placement. And it's also great for drumming up PR.

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