France

 
 

McDonald's France - New-York Street Food / Policeman (2016) :45 (France)

 McDonald's France - New-York Street Food / Policeman (2016) :45 (France)

TBWA\PARIS directed some spots with an exaggerated version of New York to announce the 'original sweet mustard' and the 'grilled cheese & bacon' sandwiches on their New York inspired menu. The most incredibly cop in New York recommends sweet mustard.

 

McDonald's France - New-York Street Food / Fireman (2016) :30 (France)

McDonald's France - New-York Street Food / Fireman (2016) :30 (France)

Mcdonald's France offers menu's inspired by New York’s Street Food and available in all restaurants from April the 19th until May the 30th.

 

Netflix - the friendly pre-roll campaign (2016) case study (France)

Netflix - the friendly pre-roll campaign (2016) case study (France)

Youtube pre-roll ads are all grown up and the ideas for them are tailored to the media these days, which is how you avoid being irrelevant ad rejected by the "skip ad" button.

 

AIDES - I, AIDS - Case Study (2016) (France)

AIDES -  I, AIDS - Case Study (2016) (France)

Nobody seems to talk about AIDS any more. This makes AIDS unhappy, so AIDS joined all the social media channels available. He created a facebook, an Instagram. He joined Twitter and followed everyone in France.

 

Evian - Surfer / #evianBabyBay (2016) :95 (France)

Evian - Surfer / #evianBabyBay (2016) :95 (France)

BETC Paris want you to surf like a baby, which you can do at babybay.evian.com and if you stay young by drinking water.

 

Canal + "Dads" (2016) 1:50 (France)

Canal + "Dads" (2016) 1:50 (France)

To be a father to your kids is to be very important. But none of these fathers would know that. Because this is one giant piss take on the Dadvertising spot. Canal + isn't enabling great father behavior. On the contrary.

 

Now France will get Game of Thrones the same time America does

France has had it rough for years now because America had been getting all the cool stuff first. Sometimes they'd have to wait years before they'd get the cool stuff we had. Like Jeans and an electric guitar. In the case of cupcakes, they had to wait for sixty years. No joke. And don't even get them started on entertainment.

Commercials: 
 

Innocence in Danger "The Witness" (2016) :45 (France)

Innocence in Danger "The Witness" (2016) :45 (France)

Here's a very depressing spot to generate awareness for Innocence In Danger, an organization dealing with sexual abuse against children. You don't see anything, but the teddy bear by the window does, and starts crying.

 

Menlook "Insta ad" (2016) :20 (France)

Menlook "Insta ad" (2016) :20 (France)

Apparently Menlook has created the first TV advertising made entirely from photos published by influential Instagrammers around the world. You can see how the campaign plays out on their own Instagram page, too.

 

KRYS - "Before, I was there..." (2016) 1:00 (France)

KRYS - "Before, I was there..."  (2016) 1:00 (France)

For the past 50 years Krys has always been there. It's seen all the big moments (and small) throughout your life. Some funny moments like when you are going through your experimental art phase.

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