France

 
 

Ambient media in French advertising

lapetiteanglaise tips us to this neat French posters, which is French advertising in a nutshell and a good example of using the ads environment... (read more to see the "poledancer")

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Clim + print ads get graphic

Print ads for a French heating, air-conditioning retailer. Ice cold igloos and other frozen things tell you how cool this is.

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Roquefort Papillon - taste you can't tame

So, your brief says that the product you will advertise is a high range french cheese which has a much stronger personality than its competitors, untameable. The media dictates "single page print and posters". The name of the cheese is Roquefort Papillon, "butterfly" in French. So what do you do? Read more to see the three posters.

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French AIDS campaign has a sting.

The French AIDS prevention and information org, Aides.org has come up with another scary poster campaign to remind people of the dangers of AIDS.

Their last campaign used dying super heroes, and the campaign back in 2002 starred a Dick-head (literally.)

Dick says: "Condoms are like a good bath, when you are inside, you don't want to get out"

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Hansaplast - My mum said.. - (2004) 0:60 (France)

Hansaplast - My mum said.. - (2004) 0:60 (France)

Do not argue with this little punk.

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Grace Jones Citroen CX - La Beaute Sauvage - (1986) :40 (France)

Grace Jones Citroen CX - La Beaute Sauvage - (1986) :40 (France)

Grace Jones apparently parks her car in a giant model of her own head. Of course she does. She is Grace Jones after all.

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Perrier - Caressing the Bottle / Bouteille Phallique - (1976) :60 (France)

  Perrier - Caressing the Bottle / Bouteille Phallique  - (1976) :60 (France)

Sooo... to get more water all I need to do is caress the bottle? Eh.. That's really subtle.... Or not, as the woman touches the bottle it grows larger and larger until... it finally erupts in a spray of foamy liquid.

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