France

 
 
 

WASA - the remake of "What's up" / Wassup

WASA - the remake of "What's up" / Wassup

Mathias Lachal added a little extra to the Wassup Budweiser ad of 2000 which spread the über annoying habit of people saying "Wassup!" all the time, too ma

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ANLCI/ Fight Against Illiteracy - Bikini, Computer, Car - billboards

Will this win awards? It's a clever way of reminding readers that non-readers won't get the full picture (pun!) because they can't read the text. The "Bikini" looks quite a bit like H&M ads of yore, the red car ad might as well be for Renault. Perhaps this campaign will be awarded later in the season.

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Wilkinson Razors: Smooth Valentine's Day

It's a day early, over here in the States, but why not.

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Victimes & Citoyens - The Pole , The tree, The wall, The Rail - press, France

Victimes & Citoyens, the National Council for Road Safety wanted to alert people to the fact that drinking and driving can lead you to driving some very bad places. Like into the walls and trees. The message: "Don't let alcohol drive you to the wrong place".

Photographed by Roman Jehanno and created by BETC Paris

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BETC + Violence Against Women = Huh?

To bring attention to the fact that 122 women died last year in france as a result of domestic violence, French agency BETC came up with some head scratching ads for feminist organization Ni Putes, Ni soumises. Which translated, means Neither Whores Nor Submissives. The ads were launched in advance of International Day For The Elimination Of Violence Against Women.

As for the ads, all I can say is: huh?

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Swiffer Telescopic Duster - The Planet (print)

.... ah. The moon. No wait, is that a penny? *squints and reads tagline* "Reach unexplored places - Swiffer telescopic duster". Aaaaah. Guys, if you ran this in National Geographic and magazines like "Science illustrated" I am so high-fiving you.

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Evian and the Baby T-shirts are back, now shot by Nathaniel Goldberg

Fashion photographer Nathaniel Goldberg shot the print campaign that shows the return of the baby t-shirts, promoting the new Evian bottle sizes, 33cl Mini, 50cl Street, 75cl Sport, 1l Work. This explains the random props of laptops and Harley's in these shots.

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UPP - Every day photographers are used without consent / Every day we're screwed

In a visual that clearly translated to a photographer "being screwed", the UPP wishes to draw attention to the plight of photographers in the era of the re-sharable file on the internet.

Every day, photographers work and reflect the reality through their eyes. Every day photographers risk their lives to keep us informed.
Every day, photos are published on the internet, in newspapers, books, commercials, bringing the value.
But the photographer continues to be treated as if it produced nothing. His work has no value. It's not that bad or is that his work is worth nothing.
This is much simpler.
Every day, his photographs are used by thousands of people (press, publishers, advertisers, communicators) who act as if they had found them on the floor.

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Peugeot uses naked, cheating man to sell the 208

BETC has created an interactive choose-your-own-adventure style video titled "Let Your Body Drive". Follow a cheating guy trying to escape and "let his body drive" in true French fashion.

See it at www.letyourbodydrive.com.

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The Creative Calendar - so you won't forget St Luke nor award deadlines

A bit odd that "St Erik Kessels" is on here when they so famously reject participating in award show hoopla. Still, a nicely illustrated wall calendar that'll help you remember when to enter what award.

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