France

 
 

Disneyland "Big Yet Small" (2014) :30 (France)

Disneyland "Big Yet Small" (2014)  :30 (France)

This spot for Disneyland Paris is insightful, lovingly shot, and unlike its American counterparts, does not pander. In fact, this might be the best Disney Spot I've seen, because its honest.

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Super Lotto "Lucky Gloves," (2014) 1:20 (France)

Super Lotto "Lucky Gloves," (2014) 1:20 (France)

The jackpot was huge in France this winter. So to get everyone excited and try and drum up enough footage to create an interesting case study.

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Lacoste "The Big Leap" (2014) 1:00 (France)

Lacoste "The Big Leap" (2014)  1:00 (France)

Ah yes, life is sport. And love, she is a special sport indeed, no?

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Ibis: The Ultimate Sleep at Devil's Mountain (2014) 1:00 (France)

Ibis: The Ultimate Sleep at Devil's Mountain (2014) 1:00 (France)

The Ibis Sweet Bed is found in every Ibis hotel and it is tested to ensure you will sleep. To prove this, BETC set the bed up took the bed to places where, ahem, No One Has Ever Tried To Sleep Before.

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Chanel "Métiers d’Art show" (2014) 3:15 (france)

Chanel "Métiers d’Art show" (2014) 3:15 (france)

High fashion meets the Wild West for Chanel. This Chanel 2013/2014 Métiers d’Art show, put on by Karl Lagerfeld, features Cowboy and Indian inspired clothing, and a bunch of celebrities and models oohing and ahhing about how authentic and not stereotypical it is.

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Killing a humanitarian is like killing those he helped - ACF and TBWA\PARIS

In August 2006, in Sri Lanka, 17 Action against Hunger humanitarians were murdered.
Following that unpunished massacre, we had to put an end to our action in this country.
With no prospect of an international investigation, Action against Hunger trusted TBWA\PARIS with the mission to accompany the publication of « The Truth About Muttur » report.

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IBM outdoor billboards become shelters, benches and ramps - people for smarter cities. (France)

IBM outdoor billboards become shelters, benches and ramps - people for smarter cities. (France)

"People For Smarter Cities" is Ogilvy Paris latest campaign for IBM. With this outdoor campaign, each billboard becomes a solution to a city problem. Rain. Steps. Lack of park benches.

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Decathlon

Decathlon is a French equipment retailer who likes to help all sporting enthusiasts.

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Diet Coke - The Slender Vender - (2013) 1:44 (France)

 Diet Coke - The Slender Vender - (2013) 1:44 (France)

The idea is quite nice, turn the vending machine into a slender pole, reminding people that Diet Coke is the skinny choice. The 1 minute and 44 seconds showing it off is a bit much though, the idea is easily understood it from the first shot.

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Unlock a woman and help escape domestic violence

The french organization Ni Putes Ni Soumises (Neither Whores Nor Submissives) did an event earlier this month at Pont des Arts in Paris. A poignant place, considering this beautiful bridge has been a romantic spot for ages.

NPNS hung hundreds of padlocks on the bridge-- each representing a woman stuck in a violent relationship. Over the past ten years domestic violence is up 30% in france. Ni Putes Ni Soumises works to free those women.

BY scanning a QR code on the padlock, you could see testimonies from domestic violence victims on your phone. Afterwards you could donate. And if you chose to donate, you'd get a symbolic code to "unlock," the woman.

I do applaud the effort as it's perfect placement. And it's also great for drumming up PR.

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