France

 
 

Total "Space Travelers" (2016) 1:15 (France)

Total "Space Travelers" (2016) 1:15 (France)

This spot shows the benefits of Total gas stations inside and out in such a fun way. It's charming.

 

U Supermarket "La Vie en Rose" (2016) 1:07 (France)

U Supermarket  "La Vie en Rose" (2016) 1:07 (France)

Screaming babies sing "La Vie En Rose." It is so well shot, and so fun. And I love the message, too: For happier generation tomorrow, let's shop responsibly today.

 

Cdiscount "19%" (2016) :50 (France)

Cdiscount "19%" (2016) :50 (France)

In France, women earn 19% less than men according to INSEE, The National French Institute of Statistics and Economics. For International Women's Day, Cdiscount, France's number one e-commerce site, decided to do something about it.

 

Playstation "Samir Ait Said" (2016) :50 (France)

Playstation "Samir Ait Said" (2016) :50 (France)

#GameisNeverOver till you get it right. Just ask gymnast Samir Ait Said, who declares like a mantra, over and over again je suis un gif, repeating the moves, and screwing up the dismount until he finally gets it right.

 

Playstation " Souleymane Cisshoko" (2016):50 (France)

Playstation " Souleymane Cisshoko" (2016):50 (France)

For Playstation, #TheGameIsNeverOver. Not just for gamers, but for athletes of all kinds. Playstation signed a three-year partnership with the prestigious French sports institute: INSEP. In this spot, boxer Souleymane Cisshoko declares himself to a be a gif.

 

Playstation Romain Imadouchene (2016) :40 (France)

Playstation Romain Imadouchene (2016) :40 (France)

Playstation isn't just about sitting down and playing video games. They are involved with play of all kinds. In fact, they just signed a 3-year partnership with the prestigious French sports institute: INSEP.

 

Ubisoft "Collapse Walk though" (2016) 1:17 (France)

Ubisoft "Collapse Walk though" (2016) 1:17 (France)

In case you are lazy and don't want to try out the Collapse experience for Tom Clancy's The Division, you can watch the walk through here.

 

Burger King "the ending of a McDonald's spot" (2016) 1:14 (France)

Burger King "the ending of a McDonald's spot" (2016) 1:14 (France)

McDonald's thought it dropped the mike on Burger King France with its cheeky print ad? But Burger King roared back waveing its middle finger at McDonald's in this giant sarcastic touché.

 

Petit Bateau celebrates children and their endless creativity

These print ads for clothing brand Petit Bateau featuring kids using their imagination is all kinds of cute.

Commercials: 
 

The Directional billboard #McDriveKing - print, France

Near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, two temporary billboards were built. One of them displaying 258km directions, nearly a 5-hour drive to get toe Burger King. The other showed make a left to McDonald's. Here's a short film of the day they put the sign up.

Commercials: 

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