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Chanel "Métiers d’Art show" (2014) 3:15 (france)

Chanel "Métiers d’Art show" (2014) 3:15 (france)

High fashion meets the Wild West for Chanel. This Chanel 2013/2014 Métiers d’Art show, put on by Karl Lagerfeld, features Cowboy and Indian inspired clothing, and a bunch of celebrities and models oohing and ahhing about how authentic and not stereotypical it is.

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Killing a humanitarian is like killing those he helped - ACF and TBWA\PARIS

In August 2006, in Sri Lanka, 17 Action against Hunger humanitarians were murdered.
Following that unpunished massacre, we had to put an end to our action in this country.
With no prospect of an international investigation, Action against Hunger trusted TBWA\PARIS with the mission to accompany the publication of « The Truth About Muttur » report.

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IBM outdoor billboards become shelters, benches and ramps - people for smarter cities. (France)

IBM outdoor billboards become shelters, benches and ramps - people for smarter cities. (France)

"People For Smarter Cities" is Ogilvy Paris latest campaign for IBM. With this outdoor campaign, each billboard becomes a solution to a city problem. Rain. Steps. Lack of park benches.

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Decathlon

Decathlon is a French equipment retailer who likes to help all sporting enthusiasts.

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Diet Coke - The Slender Vender - (2013) 1:44 (France)

 Diet Coke - The Slender Vender - (2013) 1:44 (France)

The idea is quite nice, turn the vending machine into a slender pole, reminding people that Diet Coke is the skinny choice. The 1 minute and 44 seconds showing it off is a bit much though, the idea is easily understood it from the first shot.

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Unlock a woman and help escape domestic violence

The french organization Ni Putes Ni Soumises (Neither Whores Nor Submissives) did an event earlier this month at Pont des Arts in Paris. A poignant place, considering this beautiful bridge has been a romantic spot for ages.

NPNS hung hundreds of padlocks on the bridge-- each representing a woman stuck in a violent relationship. Over the past ten years domestic violence is up 30% in france. Ni Putes Ni Soumises works to free those women.

BY scanning a QR code on the padlock, you could see testimonies from domestic violence victims on your phone. Afterwards you could donate. And if you chose to donate, you'd get a symbolic code to "unlock," the woman.

I do applaud the effort as it's perfect placement. And it's also great for drumming up PR.

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WASA - the remake of "What's up" / Wassup

WASA - the remake of "What's up" / Wassup

Mathias Lachal added a little extra to the Wassup Budweiser ad of 2000 which spread the über annoying habit of people saying "Wassup!" all the time, too ma

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ANLCI/ Fight Against Illiteracy - Bikini, Computer, Car - billboards

Will this win awards? It's a clever way of reminding readers that non-readers won't get the full picture (pun!) because they can't read the text. The "Bikini" looks quite a bit like H&M ads of yore, the red car ad might as well be for Renault. Perhaps this campaign will be awarded later in the season.

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Wilkinson Razors: Smooth Valentine's Day

It's a day early, over here in the States, but why not.

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Victimes & Citoyens - The Pole , The tree, The wall, The Rail - press, France

Victimes & Citoyens, the National Council for Road Safety wanted to alert people to the fact that drinking and driving can lead you to driving some very bad places. Like into the walls and trees. The message: "Don't let alcohol drive you to the wrong place".

Photographed by Roman Jehanno and created by BETC Paris

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