France

 
 

BETC + Violence Against Women = Huh?

To bring attention to the fact that 122 women died last year in france as a result of domestic violence, French agency BETC came up with some head scratching ads for feminist organization Ni Putes, Ni soumises. Which translated, means Neither Whores Nor Submissives. The ads were launched in advance of International Day For The Elimination Of Violence Against Women.

As for the ads, all I can say is: huh?

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Swiffer Telescopic Duster - The Planet (print)

.... ah. The moon. No wait, is that a penny? *squints and reads tagline* "Reach unexplored places - Swiffer telescopic duster". Aaaaah. Guys, if you ran this in National Geographic and magazines like "Science illustrated" I am so high-fiving you.

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Evian and the Baby T-shirts are back, now shot by Nathaniel Goldberg

Fashion photographer Nathaniel Goldberg shot the print campaign that shows the return of the baby t-shirts, promoting the new Evian bottle sizes, 33cl Mini, 50cl Street, 75cl Sport, 1l Work. This explains the random props of laptops and Harley's in these shots.

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UPP - Every day photographers are used without consent / Every day we're screwed

In a visual that clearly translated to a photographer "being screwed", the UPP wishes to draw attention to the plight of photographers in the era of the re-sharable file on the internet.

Every day, photographers work and reflect the reality through their eyes. Every day photographers risk their lives to keep us informed.
Every day, photos are published on the internet, in newspapers, books, commercials, bringing the value.
But the photographer continues to be treated as if it produced nothing. His work has no value. It's not that bad or is that his work is worth nothing.
This is much simpler.
Every day, his photographs are used by thousands of people (press, publishers, advertisers, communicators) who act as if they had found them on the floor.

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Peugeot uses naked, cheating man to sell the 208

BETC has created an interactive choose-your-own-adventure style video titled "Let Your Body Drive". Follow a cheating guy trying to escape and "let his body drive" in true French fashion.

See it at www.letyourbodydrive.com.

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The Creative Calendar - so you won't forget St Luke nor award deadlines

A bit odd that "St Erik Kessels" is on here when they so famously reject participating in award show hoopla. Still, a nicely illustrated wall calendar that'll help you remember when to enter what award.

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Tropicana "Natural Energy" billboard is powered by... oranges, of course.

What do you get if you take a brief with the proposition "Natural source of energy", add copper, zink, a lot of wiring, oranges, and 3 months of geeking out testing the idea? One awesome billboard, illuminated by actual oranges.

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Canal+ - Flowcharts | Action Movie / Porno movie - (2011) print, France

"Shooting a film isn't that simple - Canal+ supports those who make movies"

Aaah, we should make a flowchart for our line of work. Nicely designed, laughing hysterically at the porno movie flowchart bonus.

Since I just know you will want to print this and hang on your wall, here's the links for that. Flowchart action movie, and the flowchart porno movie.

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Colgate MaxFresh Night : Pizza Box Mouth

Ordering a late night pizza? Colgate reminds you, every time you open that lid to the box, that you must brush the stinky anchovies breath away in order to "wake up fresh". Seriously. Anchovies? What were you thinking?

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Prints CCFD-Terre Solidaire "My name is Money" by Euro RSCG C&O

Prints for the non-profit association CCFD–Terre Solidaire, first French development NGO, which supports local initiatives in South and East developing countries. This campaign fights against tax havens, cancer of the south developing countries. The 3 prints are based on the personification of money : 'Mr.

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