France

 
 

Evian and the Baby T-shirts are back, now shot by Nathaniel Goldberg

Fashion photographer Nathaniel Goldberg shot the print campaign that shows the return of the baby t-shirts, promoting the new Evian bottle sizes, 33cl Mini, 50cl Street, 75cl Sport, 1l Work. This explains the random props of laptops and Harley's in these shots.

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Quechua - The finest hotel in the world - (2012) :45 (France)

The finest hotel in the world... is the world. Go explore it.

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Ford - The Parisian Pinball parking spot - (2012)

To promote Ford's Active Park Assist, a technology that helps even the worst drivers park their cars effortlessly, Ogilvy Paris took note on how crazy Parisian drivers will attempt to park in the

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Tic Tac - Worst breath in the world - flash mob with fainting people - (2012)

This is a cruel, cruel stunt. One man runs off in a panic and honestly that's the sanest reaction because ones immediate thought when everyone around you faints isn't "I must have bad breath", instead it's "OMG NERVE GAS!", or perhaps "hilfe Zombie attack!"

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Orangina - Miss O - Dumped / la Rupture (2012) :30 (France)

Dude, just give it up already, she's clearly a lone wolf.

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UPP - Every day photographers are used without consent / Every day we're screwed

In a visual that clearly translated to a photographer "being screwed", the UPP wishes to draw attention to the plight of photographers in the era of the re-sharable file on the internet.

Every day, photographers work and reflect the reality through their eyes. Every day photographers risk their lives to keep us informed.
Every day, photos are published on the internet, in newspapers, books, commercials, bringing the value.
But the photographer continues to be treated as if it produced nothing. His work has no value. It's not that bad or is that his work is worth nothing.
This is much simpler.
Every day, his photographs are used by thousands of people (press, publishers, advertisers, communicators) who act as if they had found them on the floor.

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IKEA - 30 years of Ikea France / Happy Birthday - (2012)

To celebrate 30 years of IKEA in France this fast paced film flows through 30 years of a young man’s life, from childhood through his teenage years, to meeting real love, to his years as a young

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Peugeot uses naked, cheating man to sell the 208

BETC has created an interactive choose-your-own-adventure style video titled "Let Your Body Drive". Follow a cheating guy trying to escape and "let his body drive" in true French fashion.

See it at www.letyourbodydrive.com.

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Weight watchers - Treat yourself better - (2012) France

Via Fred & farid Paris, they've selected a talented mouth and allowed the stylist to go lip-stick crazy.

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Orangina - L'Ours Orangina vs La Bimbo - SERIAL PLAQUEUR - (2011) :30 (France)

The creative posse Fred & Farid are turning up the weird on Orangina again. Hit up Facebooks french Orangina page and you too can play along.

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