France

 
 
 

PSA turns homeless into asphalt statues

Samusocial.fr show with this 'asphaltisation' that the longer you live on the street the harder it is to get off it. The creative comes from Publicis Conseil Paris who want to raise awareness of the homeless plight and direct people to help via Samusocial.fr. Photographed by Marc Paeps the images show how homeless people slowly turn into asphalt, rooting into homelessness. Creepy.

Commercials: 
Country: 
Ad type: 
 

Febreze - Granny / Rose - print, France

Febreze and Grey Paris cut right to the chase with this image of a granny shushing her rose to stop barking. You know, if dogs smelled like roses, I'd have one. Get on that willya, P&G?

Commercials: 
Country: 
Ad type: 
 

This is not - CCFD-Terre Solidaire

The non-profit association CCFD–Terre Solidaire, first French development NGO, supports local initiatives in South and East developing countries. Their new campaign invites us to look at these countries in a different way and to go past our stereotypes through an optimistic and original creation. To fight against stereotypes, the campaign borrows the Surrealism codes.

Commercials: 
Country: 
Ad type: 
 

TBWA\G1 & TBWA\PARIS launch new Nissan Qashqai Campaign: “Artistic Paintball”

TBWA get down and dirty with paint for Nissan, this print campaign is shot by photographer Vincent Dixon staging the car avoiding paintballs on the city streets. The online part of the campaign lets the audience to follow QASHQAI’s journey to Urbanproof on www.nissanurbanproof.com - and finally the commercial which was shot over a period of six days in Bangkok shows the car dodging paintbullets left and right. THere's a 90 second "making of" film here for you geeks who want the behind the scenes action.

Commercials: 
Country: 
Ad type: 
 

Bingo / Cetelem France - Freshness - (2010) :30 (France)

Bingo / Cetelem France - Freshness - (2010) :30 (France)

Cetelem France and TBWA parody shadier credit companies behavior with this campaign, signed "Bingo Credit" - the dishonest alternative. "Has your wife that spark?" Don't you love the twenty years younger replacement wife while the first one is in surgery?

Country: 
Commercials: 
 

Solidarités - Titanic / Twin Tower ad

Bad drinking water is comparable to one Titanic + 2 WTC towers... times 2000? Wow, I'm terrible at math but that's like 8 million people isn't it?

Commercials: 
Country: 
Ad type: 
 

Virgin Mobile - Chihuahua - (2009) :30 (France)

Virgin Mobile -  Chihuahua - (2009) :30 (France)

Ha! Only a French advertising agency - in this case Hemisphere droit - could come up with a drama involving a toupé-clad chihuahua leaving his mistress as a reference to leaving those silly calling plans where you only get good rates to your X selected Friends&Family.

Country: 
Commercials: 
 

Pepsi - Chimp, Lifeguard, Astronaut - print, France

Pepsi - the choice when you need to bribe someone? Seems that if you're a young lad who wants to play life guard with a woman who has gravity defying boobs, you must come prepared with a can of cold Pepsi. CLM BBDO Paris reckons Pepsi has that kind of power.

Commercials: 
Country: 
Ad type: 
 

Air France - Parasol, Heels, Corset - print, France

To execute this campaign BETC Euro RSCG, Paris rang up photographer Camilla Akrans. The visuals show the Air France aircraft’s trajectory (the white line) fusing with the passengers' clothes, such as their stiletto heel, parasol or even corset.

Commercials: 
Country: 
Ad type: 
 

Pedigree Dentastix - Can - print, France

Pedigree Dentastix gives your dog stronger teeth. A lot stronger. Looks like this has practical applications for lazy dog-owners. ;) From TBWA/Paris.
Link to larger image

Commercials: 
Country: 
Ad type: 

Pages

Top