France

 
 

Playstation " Souleymane Cisshoko" (2016):50 (France)

Playstation " Souleymane Cisshoko" (2016):50 (France)

For Playstation, #TheGameIsNeverOver. Not just for gamers, but for athletes of all kinds. Playstation signed a three-year partnership with the prestigious French sports institute: INSEP. In this spot, boxer Souleymane Cisshoko declares himself to a be a gif.

 

Playstation Romain Imadouchene (2016) :40 (France)

Playstation Romain Imadouchene (2016) :40 (France)

Playstation isn't just about sitting down and playing video games. They are involved with play of all kinds. In fact, they just signed a 3-year partnership with the prestigious French sports institute: INSEP.

 

Ubisoft "Collapse Walk though" (2016) 1:17 (France)

Ubisoft "Collapse Walk though" (2016) 1:17 (France)

In case you are lazy and don't want to try out the Collapse experience for Tom Clancy's The Division, you can watch the walk through here.

 

Burger King "the ending of a McDonald's spot" (2016) 1:14 (France)

Burger King "the ending of a McDonald's spot" (2016) 1:14 (France)

McDonald's thought it dropped the mike on Burger King France with its cheeky print ad? But Burger King roared back waveing its middle finger at McDonald's in this giant sarcastic touché.

 

Petit Bateau celebrates children and their endless creativity

These print ads for clothing brand Petit Bateau featuring kids using their imagination is all kinds of cute.

Commercials: 
 

The Directional billboard #McDriveKing - print, France

Near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, two temporary billboards were built. One of them displaying 258km directions, nearly a 5-hour drive to get toe Burger King. The other showed make a left to McDonald's. Here's a short film of the day they put the sign up.

Commercials: 
 

The Directional billboard #McDriveKing (2016) case study (France)

The Directional billboard #McDriveKing (2016) case study (France)

TBWA paris have had a little fun with McDonald's and their main competitor Burger King.

 

Yves Saint Laurent "L'HOMME- directors cut" (2016) 2:40 (France)

Yves Saint Laurent "L'HOMME- directors cut" (2016) 2:40 (France)

The soundtrack to this beautifully shot Yves Saint Laurent spot for L'HOMME starring Vinnie Woolston is called “Blouson Noir,” by AaRON.

 

Sécurité routière #Toustouchés Onde de choc / Shockwave #AllAffected (2016) :30 (France)

Sécurité routière #Toustouchés Onde de choc / Shockwave #AllAffected (2016) :30 (France)

A car accident constitutes a shockwave with a long-term impact on the lives of our families, our friends and everyone around us. The film Shockwave, shot and directed by Bruno Aveillan (Quad) with the sound design by Mirwais.

 

Geometry Global "Paris Résonne" (2016) 1:08 (France)

Geometry Global "Paris Résonne" (2016) 1:08 (France)

Geometry Global set out to warm the hearts of Parisians still reeling from the terrorist attacks. So they brought them music by harmonizing railings throughout the city so people could play Jingle Bells and La Marseillaise.

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