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The Directional billboard #McDriveKing (2016) case study (France)

The Directional billboard #McDriveKing (2016) case study (France)

TBWA paris have had a little fun with McDonald's and their main competitor Burger King.

 

Yves Saint Laurent "L'HOMME- directors cut" (2016) 2:40 (France)

Yves Saint Laurent "L'HOMME- directors cut" (2016) 2:40 (France)

The soundtrack to this beautifully shot Yves Saint Laurent spot for L'HOMME starring Vinnie Woolston is called “Blouson Noir,” by AaRON.

 

Sécurité routière #Toustouchés Onde de choc / Shockwave #AllAffected (2016) :30 (France)

Sécurité routière #Toustouchés Onde de choc / Shockwave #AllAffected (2016) :30 (France)

A car accident constitutes a shockwave with a long-term impact on the lives of our families, our friends and everyone around us. The film Shockwave, shot and directed by Bruno Aveillan (Quad) with the sound design by Mirwais.

 

Geometry Global "Paris Résonne" (2016) 1:08 (France)

Geometry Global "Paris Résonne" (2016) 1:08 (France)

Geometry Global set out to warm the hearts of Parisians still reeling from the terrorist attacks. So they brought them music by harmonizing railings throughout the city so people could play Jingle Bells and La Marseillaise.

 

Jean-Paul Gaultier | Welcome to the Factory (2016) 1:00 (France)

Jean-Paul Gaultier | Welcome to the Factory (2016) 1:00 (France)

Sexy ladies and men hang out in a factory that is Jean-Paul Gaultier in this spot that is a crazy throwback to all kinds of eras, right down to the hiphop opera. Hiphopera? Never mind. I like it.

 

Canal + "The Fan" (2016) 1:12 (France)

Canal + "The Fan" (2016) 1:12 (France)

For over 20 years, Canal + has had exclusive rights to French football's most epic game: n Olympique de Marseille (OM) VS. Paris Saint Germain.

 

DECATHLON "40 years of sport' (2016) :39 (France)

DECATHLON "40 years of sport' (2016) :39 (France)

For 40 years, Decathlon is a leading innovator of sporting equipment like the portable basketball hoop, the snorkeling mask and even a tent that can get put up in two seconds.

 

La Croix - it's not exactly what you believe - (2016) :30 (France)

La Croix - it's not exactly what you believe - (2016) :30 (France)

Euro BETC have been doing quite well this year with a lot of good work. This ad shows us a monk-like man in sandals and a brown hooded robe, as he falls down on his knees.

 

Reporters Without Borders - War Reporters - (2016) :90 (France)

Reporters Without Borders - War Reporters - (2016) :90 (France)

The rattling of sables, parading of soldiers and showing off the amount of tanks one has is edited together here as if it was all a big festival of sorts.

 

Balmain brings back Claudia, Cindy and Naomi for spring 16 campaign

They're baaack... Claudia Schiffer, Cindy Crawford, and Naomi Campbell show that despite years gone by and babies had, they are still fit, leggy as all get out and can strike a pose like no other. There's a reason these ladies were in the super model posse in the 90s, they know their angles.

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