France

 
 

Virgin Radio: Keep fresh, Girl & Rock - print, France

"Don't age too fast." is the point this age-retouched image is trying to make. It's a backward Evian water and it doesn't really work at all. Plus it's ringing my "I have seen this before" bells, but for something a lot more sinister than a radio channel.

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Conforama - Mr Cocktail - (2010) :28" (FRANCE)

Conforama - Mr Cocktail - (2010) :28" (FRANCE)

Inspired by the suave man next door, Mr Family Man decides to shake that Coke bottle as if he's mixing a cocktail. Yes, you know what will happen.

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Conforama - Pillow fight - (2010) :26" (FRANCE)

Conforama - Pillow fight - (2010) :26" (FRANCE)

Husband, inspired by the young couple across the way, decides to have a pillow fight. Wife is not amused.

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Amnesty International France and la chose denounce the violations of human right
 

Amnesty - Russian Bullet

"We must not let Russia’s charm hide its atrocities."

In 2010, while the French government celebrates Russia across the country, the human
rights question is kept silent. Censorship, racism, murders, forced disappearances…
all still occur frequently in Russia.
Sign our petition : www.amnesty.fr/russie

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PSA turns homeless into asphalt statues

Samusocial.fr show with this 'asphaltisation' that the longer you live on the street the harder it is to get off it. The creative comes from Publicis Conseil Paris who want to raise awareness of the homeless plight and direct people to help via Samusocial.fr. Photographed by Marc Paeps the images show how homeless people slowly turn into asphalt, rooting into homelessness. Creepy.

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Febreze - Granny / Rose - print, France

Febreze and Grey Paris cut right to the chase with this image of a granny shushing her rose to stop barking. You know, if dogs smelled like roses, I'd have one. Get on that willya, P&G?

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This is not - CCFD-Terre Solidaire

The non-profit association CCFD–Terre Solidaire, first French development NGO, supports local initiatives in South and East developing countries. Their new campaign invites us to look at these countries in a different way and to go past our stereotypes through an optimistic and original creation. To fight against stereotypes, the campaign borrows the Surrealism codes.

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TBWA\G1 & TBWA\PARIS launch new Nissan Qashqai Campaign: “Artistic Paintball”

TBWA get down and dirty with paint for Nissan, this print campaign is shot by photographer Vincent Dixon staging the car avoiding paintballs on the city streets. The online part of the campaign lets the audience to follow QASHQAI’s journey to Urbanproof on www.nissanurbanproof.com - and finally the commercial which was shot over a period of six days in Bangkok shows the car dodging paintbullets left and right. THere's a 90 second "making of" film here for you geeks who want the behind the scenes action.

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Bingo / Cetelem France - Freshness - (2010) :30 (France)

Bingo / Cetelem France - Freshness - (2010) :30 (France)

Cetelem France and TBWA parody shadier credit companies behavior with this campaign, signed "Bingo Credit" - the dishonest alternative. "Has your wife that spark?" Don't you love the twenty years younger replacement wife while the first one is in surgery?

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Solidarités - Titanic / Twin Tower ad

Bad drinking water is comparable to one Titanic + 2 WTC towers... times 2000? Wow, I'm terrible at math but that's like 8 million people isn't it?

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