France

 
 

Ripolin makes watching paint age interesting

Oh my, what on earth is this? My tutor Gillard (may he r.i.p.) used to spend hours praising French advertising "they may not make sense, but they always look fantastic", over the years I've come to agree with him. Here DRAFT FCB has an unusual way of selling paint.

see ads inside yo.

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Nike - McEnroe (2007) In-Store Posters (France)

DDB Paris had some fun creating in-store posters for Nike featuring quotes and attitude typical of McEnroe. They tie in nicely with phrases like "How about a little service?" Illustrated by Art Director Laurent Toth and copy by Olivier Lefebvre. Creative Directors for this project were Alexandre Hervé and Sylvain Thirache.

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Ambient Laser Ad Campaign For Nike

DDB Paris was presented with a brief for Nike showing off a package of 4 sport shoes now possible due to a new laser technology. Inspired by the idea of lasers, they came up with the idea to create a sport shoe by piercing a a metal sheet. See more inside.

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Football Resistance - Stop Racism (2006) Print (France)

The good folks of CLM/BBDO in Paris have sent in this piece of work for Football Resistance to share.

The line reads "Stop racism in football. FootballResistance.com" while a swastika appears to kick the football.

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Palmers: Crazy for Passion - leggy billboard

We can't have Sloggi owning the arket of gigantic nearly nude womens asses on billboards now can we? No, Palmers: Crazy for Passion wants you to be really intimidated by the giant leggy billboard they've pt up. Observe, the first image is the billboard, the second is the billboard in situ. Crazy leggy.

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Eurostar - Hairy Potter (2006) Print (France)

Similar to how the USA used Hollywood films in its latest ad campaign (see it here) to tempt people to See America, Eurostar is attempting to attract Parisians to London using Harry Potter in their advertising. The headline reads, "It's time to see London." And apparently, films to have an impact on tourism.

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Ambient media in French advertising

lapetiteanglaise tips us to this neat French posters, which is French advertising in a nutshell and a good example of using the ads environment... (read more to see the "poledancer")

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Clim + print ads get graphic

Print ads for a French heating, air-conditioning retailer. Ice cold igloos and other frozen things tell you how cool this is.

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Roquefort Papillon - taste you can't tame

So, your brief says that the product you will advertise is a high range french cheese which has a much stronger personality than its competitors, untameable. The media dictates "single page print and posters". The name of the cheese is Roquefort Papillon, "butterfly" in French. So what do you do? Read more to see the three posters.

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French AIDS campaign has a sting.

The French AIDS prevention and information org, Aides.org has come up with another scary poster campaign to remind people of the dangers of AIDS.

Their last campaign used dying super heroes, and the campaign back in 2002 starred a Dick-head (literally.)

Dick says: "Condoms are like a good bath, when you are inside, you don't want to get out"

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