France

 
 

Sundek Beachwear - Battles - Press ads

Riccardo Bagnoli shot this Sundek Beachwear campaign for Callegari Berville Grey, Paris - marking important historic battles in beachwear.

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Amnesty International - After the Olympics - press, France

Copy: "After the Olympic Games, the fight for human rights must go on."

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Volkswagen van is 60 years old. Retro ad campaign nod to Bernbach. Print - France

DDB Paris nods to Bernbach's Classic Volkswagen campaign with this one, which celebrates the Volkswagen van turning 60 years old. Click on the images to ge pretty big ones where you can read all the copy.

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FFL Paris gets Juicy (& naughty) for Orangina

FFL Paris has launched a new campaign for Orangina with the help of Psyop via Stink, The Mill, Cinedroid, Amber Music, and Trim Editing. Superadgrunts, click on the image below to see the spot.

From Todd Mueller, Creative Director/Co-founder, Psyop:

I guess it goes without saying that when you get the opportunity to spray Orangina all over the chest of a sexy bunny girl, you go for it. That was basically the motivation and creative charge throughout the production; raunchy naughty furriness. The agency FFL were amazing to work with and just kept pushing us to get furrier and naughtier. The production team at The Mill and Stink brought everything they had to the table and the results are phenomenal. Now that we are finished, it's a bit sad to leave this crazy world behind. There's so much more to find out about this forest and these sexy creatures.

The print ads follow the themes set up in the TV spot. Below is a sampling of the 12 different variations for the print.

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Xbox 360 Crashes French PS3 Launch party in Paris

Don't know how they got wind of it but fubiz tips us to this little guerilla marketing battle that took place on the Seine in Paris - where Xbox 360 gatecrashed the PS3 launch party by getting their own boat and just following the PS3 one around with it. Cute.

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Ripolin makes watching paint age interesting

Oh my, what on earth is this? My tutor Gillard (may he r.i.p.) used to spend hours praising French advertising "they may not make sense, but they always look fantastic", over the years I've come to agree with him. Here DRAFT FCB has an unusual way of selling paint.

see ads inside yo.

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Nike - McEnroe (2007) In-Store Posters (France)

DDB Paris had some fun creating in-store posters for Nike featuring quotes and attitude typical of McEnroe. They tie in nicely with phrases like "How about a little service?" Illustrated by Art Director Laurent Toth and copy by Olivier Lefebvre. Creative Directors for this project were Alexandre Hervé and Sylvain Thirache.

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Ambient Laser Ad Campaign For Nike

DDB Paris was presented with a brief for Nike showing off a package of 4 sport shoes now possible due to a new laser technology. Inspired by the idea of lasers, they came up with the idea to create a sport shoe by piercing a a metal sheet. See more inside.

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Football Resistance - Stop Racism (2006) Print (France)

The good folks of CLM/BBDO in Paris have sent in this piece of work for Football Resistance to share.

The line reads "Stop racism in football. FootballResistance.com" while a swastika appears to kick the football.

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Palmers: Crazy for Passion - leggy billboard

We can't have Sloggi owning the arket of gigantic nearly nude womens asses on billboards now can we? No, Palmers: Crazy for Passion wants you to be really intimidated by the giant leggy billboard they've pt up. Observe, the first image is the billboard, the second is the billboard in situ. Crazy leggy.

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