France

 
 

Disneyland "Big Yet Small" (2014) :30 (France)

Disneyland "Big Yet Small" (2014)  :30 (France)

This spot for Disneyland Paris is insightful, lovingly shot, and unlike its American counterparts, does not pander. In fact, this might be the best Disney Spot I've seen, because its honest.

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Super Lotto "Lucky Gloves," (2014) 1:20 (France)

Super Lotto "Lucky Gloves," (2014) 1:20 (France)

The jackpot was huge in France this winter. So to get everyone excited and try and drum up enough footage to create an interesting case study.

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Lacoste "The Big Leap" (2014) 1:00 (France)

Lacoste "The Big Leap" (2014)  1:00 (France)

Ah yes, life is sport. And love, she is a special sport indeed, no?

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Ibis: The Ultimate Sleep at Devil's Mountain (2014) 1:00 (France)

Ibis: The Ultimate Sleep at Devil's Mountain (2014) 1:00 (France)

The Ibis Sweet Bed is found in every Ibis hotel and it is tested to ensure you will sleep. To prove this, BETC set the bed up took the bed to places where, ahem, No One Has Ever Tried To Sleep Before.

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Chanel "Métiers d’Art show" (2014) 3:15 (france)

Chanel "Métiers d’Art show" (2014) 3:15 (france)

High fashion meets the Wild West for Chanel. This Chanel 2013/2014 Métiers d’Art show, put on by Karl Lagerfeld, features Cowboy and Indian inspired clothing, and a bunch of celebrities and models oohing and ahhing about how authentic and not stereotypical it is.

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Killing a humanitarian is like killing those he helped - ACF and TBWA\PARIS

In August 2006, in Sri Lanka, 17 Action against Hunger humanitarians were murdered.
Following that unpunished massacre, we had to put an end to our action in this country.
With no prospect of an international investigation, Action against Hunger trusted TBWA\PARIS with the mission to accompany the publication of « The Truth About Muttur » report.

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Canal+ "The Clowns," (2013) 1:00 (France)

Canal+ "The Clowns," (2013) 1:00 (France)

What can I say. Another perfect piece of storytelling from dream client Canal+. What I love is it's a completely different idea from its epic masterpiece The Bear but still very much in the campaign.

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PMU -'You like to bet' - Cops / JFK assassination - (2013) :30 (France)

PMU -'You like to bet' - Cops / JFK assassination - (2013) :30 (France)

Too soon? Nope. Just not funny. Look, a skilled comedian can joke about pretty much anything, even death, Seinfeld made a spitting joke out of the JFK assasination. This though? Not quite as funny.

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War On Screen - The Sergeant - (2013) :50 (France)

War On Screen - The Sergeant - (2013) :50 (France)

"War on Screen" is a film festival which takes place in the Champagne-region in France, where our very angry sergeant is telling off his soldiers. "War on Screen" is dedicated to war movies. The ad? Superbe et très fort!

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SOCIÉTÉ GÉNÉRALE - "Money Exchange" - (2013) :60 (France)

SOCIÉTÉ GÉNÉRALE - "Money Exchange" - (2013) :60 (France)

In "Money Exchange" by Fred & Farid, the classic language misunderstanding isn't helped at all by these newfangled smart phones we have these days.

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