Germany

 
 

Audi "The comeback" (2016) 1:26 (Germany)

Audi "The comeback" (2016) 1:26 (Germany)

Aw. Poor T Rex became a laughing stock thanks to social media and his tiny little hands. He got depressed and everything. But then one day he sees an Audi -- a piloted driving Audi-- and now he's back. Really fun storytelling here.

 

Hornbach - Your project only belongs to you (2016) :60 (Germany)

Hornbach - Your project only belongs to you (2016) :60 (Germany)

Aaaaah Hornbach.

 

duplo "Smartest candy on the planet" (2016) :30 (Germany)

duplo "Smartest candy on the planet" (2016) :30 (Germany)

This charming ad skirts Mentos camp territory by adding some social commentary to the mix. On the subway everyone is so wrapped up in themselves and their smart phones, except for hot girl and hot guy who notice each other from afar, so to speak.

 

Nike "Hard Work Wins" (2016) 1;00 (Germany)

Nike "Hard Work Wins" (2016) 1;00 (Germany)

This Nike spec ad written produced and directed by Samuel Buscapé has a nice misdirect. It starts first by building up the tension from what looks like a retro NASA movie, where something dramatic is happening.

 

Bubbles "Lion destruction" (2016) 1:48 (Germany)

Bubbles "Lion destruction" (2016) 1:48 (Germany)

During the advertising festival in Cannes, the German production company Bubbles Film will allow people to get a tattoo with ink made from a real Cannes Lion. And here's the teaser video for that stunt.

 

Metro "The daily catch" (2016) :53 (Germany)

Metro "The daily catch" (2016) :53 (Germany)

Fish used to be wrapped in newspaper when it was sold. Metro took that old behavior and turned it into a way to prove how fresh their fish is in this simple execution. Fishermen from all over Europe would wrap their day's catch in their daily newspaper before shipping out.

 

Auxmoney - “Bike” - (2016) :60 (Germany)

Auxmoney - “Bike” - (2016) :60 (Germany)

Styled like a modern Easy Rider meets Sgt Pepper lonely hearts club band road movie, a man and his very enthusiastic glam Stevie Nicks wannabe are checking out a cool motorcycle at a gas station in the desert.

 

Sensodyne "The Intimidating Campaign" (2016) 1:00 (Germany)

Sensodyne "The Intimidating Campaign" (2016) 1:00 (Germany)

Each of those ice cubes in your drink are just waiting to cause brain freeze and pain in your teeth. Set to frozen breaking icebergs and a voice over that is a chilly as the arctic, this is the most intellectual ad I've ever seen for toothpaste meant for sensitive teeth.

 

VW Side Assist shows you everything.

One of the biggest causes of accidents in Germany is when people change lanes without really looking. Volkwagen Commercial Vehicles invented "Side Assist.“ showing the dangers in the driver’s blind spot via signals in the wing mirrors. This way, with just one look,you can spot any danger behind or alongside the car.

Commercials: 
 

HSV Safetyvideo Emirates Airlines (2016) 1:47 (USA)

HSV Safetyvideo Emirates Airlines (2016) 1:47 (USA)

The Emirates cabin crew turned up at a HSV match, pre-game to perform "their new safety video...". Sort of. Random football-practice breaks out. They’re keen to show off their football skills to HSV fans.

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