Germany

 
 
 

Miradent oral - Dental floss - print, Germany

Click on the image to see the whole file - here's another double page spread that uses the gutter creativly, from Philipp und Keuntje GmbH, Hamburg.

Published/Released: 06/2008
Short rationale: This was an unusual idea for a print ad for Miradent, a manufacturer of dental products. The idea was to remind readers that Miradent dental floss can fit into the narrowest gaps, which we achieved by creating a double-page advert with minimal graphics and with a white book mark. Readers instantly recognised that the image showed two teeth with a piece of dental floss in between.

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hitler vs chaplin
 

Hut Weber Hats - Hitler vs Chaplin "It's the hat"

The clothing really does make the man, even if they have strange taste in facial hair.

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The Dortmund Concert Hall has music for everyone. Even porn stars. (print) Germany

Looks like the creative group at Jung von Matt had a lot of fun when they created this ad for the Dortmund Concert Hall to show that said hall has music for everyone. Even porn stars and pierced people.

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"Strictly controlled ingredients."
"Onions taken out on request"
"At Burger King we offer extra ketchup made from fresh tomatoes, any time. How w
"pickle in? Pickle out? Only you decide how you want your burger"
 

Burger King - Veg City - tray liners, Germany

"At Burger King we offer extra ketchup made from fresh tomatoes, any time. How we manage this is of course top secret."
Tray liners for Burger King in Germany.

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Internationale Gesellschaft für Menschenrechte (IGFM) - Burka / Garbage bins - (2007) print

In a campaign for women's rights, the Internationale Gesellschaft für Menschenrechte (IGFM) who won a Bronze Epica for "Burka" earlier this year, now show a woman in a burka next to garbage bins for a slightly shocking visual, as she blends in so well. Women are easily disposed of? Shudder.

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Sanyo SV-SS 10 with 3D floating head system - print, Germany

"Ignores facial contours.
Sanyo SV-SS 10 with 3D floating head system."

They don't mena this giant flat head, they mean the head of the razor. I think.

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BISS - Nature Doesn't Provide Homes (2007) Print/Poster (Germany)

Scholz & Friends, Berlin has sent in some of their latest work for BISS, a street magazine in Munich. The campaign is puplished as CLP with 300 posters in Munich and ads in a South German newspaper, in Munich.

See the ads inside.

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Internationale Gesellschaft für Menschenrechte (IGFM), "Burka"

This took home a Bronze Epica award 2007 - the Burka's eye net is replaced with bars. Client the international organisation for human rights, Germany.

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Strong enough? - Fitness Company handlebar bag

This shopping shows a 20 kilo handweigt (printed on both sides). They're given away to customers when purchasing fitness accessories or nutritional supplements at the Fitness Company fitness centres. See more images and credits inside.

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Jobsintown ad campaign on machines

Possible Cannes winner? The "Jobbörse" jobsintown.de, with the help of Scholz & Friends, Berlin, chose to reach out to their target market by adding x-ray vision to common machines in the cityscape. If you think your job sucks, think about the poor gal pouring coffee inside the vending machine... ;)

Larger version of the above image

read more to see the rest of the campaign.

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