Germany

 
 

Vodafone Buffer Busters - augmented reality game app where you hunt monsters around cities.

Vodafone invites consumers to engage in the quest against Buffer Monsters. Buffer monsters? Yes, buffer monsters, a nasty breed of virtual creatures that represent all the things that slows us down in life. You know, the little buffer-circle seen when it's lllloaaadingggg. These things are all over town! Catch them! Dump them at a Vodafone store when your buffer monster-cage is full and redeem points. The best buffer chasers will get a chance to win a free lifetime vodafone plan. Nice.

Behind the concept as well as the production is the Swedish agency North Kingdom.

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CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything.

Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience.

To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:

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Wrigley's - Mint flavored parking tickets - (2011) case study

Funny, I've always said that there is no bad advertising media, just bad advertising ideas. "What about parking tickets? That's a bad media!

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Zalando - Girls Talk - (2011) :30 (Germany)

"Girls talk" .. about shoes and nifty dresses, even during a bank robbery. The robbers make a fatal mistake when blocking the Zalando delivery-man. Uh-oh.

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13th Street - Decapitated heads as bowling balls / Bowlingheads

Jung von Matt are creeping us out with this lovely gory bowling ball set designed by spraygun artist Oliver Paass. The balls looks like decapitated heads in various states of decay, with the holes strategically placed where there's a nose, open mouths or a missing eye. Ugh! :) The decapitated head balls were placed in several German bowling alleys instead of the standard balls, and each set was finished off with a black ball advertising German horror TV channel No.1 : 13th street. Nice. Check out the balls in action.

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Simfy - Monobrow (Directors cut + English) - (2011) :30 (Germany)

In a world where a boy has a monobrow and a monobrow has a boy, a shaver cut between them and only music can keep them together.

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WWF - Save as .WFF/Save a Tree (2010) 1:45 (Germany)

The WWF format is a PDF that cannot be printed out. It's a simple way to avoid unnecessary printing. So here's your chance to save trees and help the environment.

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Jung von Matt - Trojan Recruiting - photographers portfolios as adspace

Jung von Matt took poaching to a whole new level when they sent 15 different photographers to other agencies to show off their portfolios, and every image has a sneaky little ad within the photo

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SAP - Bit.code - case study

Silver award for Spatial Design in the One Show 2011.

Jointly commissioned by SAP and the Victoria and Albert Museum (V&A) in London, bit.code is a new work by German artist Julius Popp. bit.code is themed around the concept of clarity, which also reflects SAP’s focus on transparency of data in business - and of how people process and use digital information.

bit.code will be on display as part of the tour of Decode: Digital Design Sensations to CAFA Art Museum, Central Academy of Fine Arts, Beijing (CAFA), in partnership with SAP. SAP has provided cutting-edge technology for both the physical and online elements of bit.code through SAP BusinessObjects business intelligence (BI) solutions.

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Dirt Devil - The Exorcist - (2011)

The mumbled prayers. The ticking clock. The grimy dark setting. The screams from the bedroom. It's all so spot on, the only thing that could make this any better was if it ran only on Halloween.

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