Germany

 
 

Eichborn - Banners on flies (for real) - ambient, Germany

Eichborn - Banners on flies (for real) - ambient, Germany

Jung von Matt just invented flyvertising. At the recent Frankfurt book convention they attached banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center. In German, it's called a Fliegenbanner. Fliegenbanner, what a silly word.

No flies were harmed during this stunt. But a lot of people laughed.

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Toshiba – No Matter What - (2009) :30 (Germany)

Toshiba – No Matter What - (2009) :30 (Germany)

Don’t get angry, get Toshiba Oh and let this be a lesson to you kids, backpacks take up room behind your back. Please try and remember this folks, I'm tired of having your backpack smothering my face on the train.

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Lego "Making History" / Tank / Brandeburg / Ali

Famous moments done in lego - because for 50 years the danish plastic thingiemabob has been making history.

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Doc Morris Pharmacies - Condoms: Hitler / Bin Laden / Mao - Germany

The advantages of condoms is that you'll know you're not bringing Osama bin Laden, Adolf Hitler or Mao Zedong into the world.

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Hamburg Railways - Airport Mural - poster, Germany

Teaser on the walls at the airport the baggage belt created by Simon+Matthias (cw & ad) Düsseldorf to announce the new train. Translation: "From December your direct connection to the city."

Link to larger image

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Audi Side Assist - Blind Spot - posters, Germany

This poster via Philipp und Keuntje, Hamburg was displayed close to Audi dealerships throughout Germany to vividly demonstrate the dangers of blind spots. As a result, the dealerships recorded a noticably higher demand : +35% for the Audi Side Assist.

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Museum of Natural History Stuttgart - Ostrich, Tapir, Duckbill - print, Germany

Moral of the ad: if this is how you think it worked, you should get some facts at a museum.

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Wonderbra - Shattered poster glass - print, Germany

Wonderbra, via Publicis Frankfurt, would like to inform us that with the wonderbra you do not only get a nice lift but also a rock hard chest that can shatter glass. I didn't know this was something to strive for, but I guess glass-shatteringly strong boobs could come in handy if you're a cat burglar or something. Maybe use them for self defense? "You looking at my cleavage? Huh? That THAT! *bang! boom" pow!*" Yeah, that could work.
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Save the Kinder Egg - Überraschungs Ei Simpsons campaign - print, Germany

When Lukas Lidemann Rosinski, Germany, made this campaign their only goal was to draw attention to the special promo with the Kinder surprise egg & the Simpsons. But now the Kinder Egg itself is threatened by a ban, so I hope they're working on a "save the kinder egg" campaign.

Nasty surprise for children as Germans plan Kinder egg ban

The children's committee of the German parliament, which is responsible for introducing legislation, fears children might mistake the toys contained in the eggs for food and swallow them. Critics have also said that mixing toys and food is not helpful when trying to teach children the value of good nutrition.
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The same committee meeting proposed a law requiring the paper in school books to be lighter to reduce the health risk of heavy schoolbags.

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Miradent oral - Dental floss - print, Germany

Click on the image to see the whole file - here's another double page spread that uses the gutter creativly, from Philipp und Keuntje GmbH, Hamburg.

Published/Released: 06/2008
Short rationale: This was an unusual idea for a print ad for Miradent, a manufacturer of dental products. The idea was to remind readers that Miradent dental floss can fit into the narrowest gaps, which we achieved by creating a double-page advert with minimal graphics and with a white book mark. Readers instantly recognised that the image showed two teeth with a piece of dental floss in between.

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