We're not defined by circumstance or what is broken. We're more than an our surroundings. Considering Greecee was the birthplace of the Olympics, and considering the economic hardships it has endured for a while now, this is a very powerful piece from Nike.
Director Scott Corbett from NYC-based production company IDENTITY infused cinematic influences -- notably Spaghetti Westerns and Fellini's surrealist masterpiece "Amarcord" -- into a new :60 spot for Greek telecom Conn-X via Leo Burnett / Athens.
Is it just me or is anyone else getting the urge to decipher all the stuff that goes in in each scene here a la those Virgin ads? It doesn't have hidden band names but it's detailed enough to watch a thousand times. Created by Bold Ogilvy.