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One of the things that we know is competing in Cannes this year is this interactive campaign ‘Let the Music Live On’ from Grey Hong Kong. The campaign had banners showing the likes of Amy Winehouse, White stripes and "what the hell do you think you're doing"-Madonna tempting people to "download now". If one clicked the banner, the musician would be shot and died. The website freemusichk and the facebook group here continued the idea, with the core being that every time you download and album for free, you starve your favorite artist.

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Looking at this guy, who at the famous road junctions Piccadilly Circus in the west end in London somehow manages to be totally alone, my mind immediately jumped to that Twilight Zone episode "Time Enough at Last" where Henry Bemis seeks solitude to be able to read his beloved books, and when he finally finds all the time in the world he breaks his glasses.

"That's not fair. That's not fair at all. There was time now. There was all the time I needed... ! It's not fair!"

Poor Henry Bemis. Oh right, this sells Penguins. Yeah, I need some books. Or another Twilight Zone marathon.