Hong Kong

 
 

7-11 - Miniature Rice Cooker - (Hong Kong / China)

7-11 China / Hong Kong made some very nostalgic lucky charms, each representing an item that meant a lot to the Hong Kong populations past.

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Grey Hong Kong's "'Respect Music" interactive campaign shoots musicians dead

One of the things that we know is competing in Cannes this year is this interactive campaign ‘Let the Music Live On’ from Grey Hong Kong. The campaign had banners showing the likes of Amy Winehouse, White stripes and "what the hell do you think you're doing"-Madonna tempting people to "download now". If one clicked the banner, the musician would be shot and died. The website freemusichk and the facebook group here continued the idea, with the core being that every time you download and album for free, you starve your favorite artist.

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London
 

Penguin Books - World of your own - print, Hong Kong

Looking at this guy, who at the famous road junctions Piccadilly Circus in the west end in London somehow manages to be totally alone, my mind immediately jumped to that Twilight Zone episode "Time Enough at Last" where Henry Bemis seeks solitude to be able to read his beloved books, and when he finally finds all the time in the world he breaks his glasses.

"That's not fair. That's not fair at all. There was time now. There was all the time I needed... ! It's not fair!"

Poor Henry Bemis. Oh right, this sells Penguins. Yeah, I need some books. Or another Twilight Zone marathon.

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Olympus - Dream - (2009) :30 (Hong Kong)


Ad agency Turn, Hong Kong dreams a little dream with Olympus.

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Aquafresh Flex Direct Toothbrush - Ultra Bency - print, Hong Kong

I still don't know why a flexy bendable toothbrush is an advantage when cleaning my teeth, and thus why I should bother buying it, but I find looking at this tooth-brush-mohawked dude a rather interesting visual. Do I get one of these guys if I buy a brush? In that case, sold! Grey Hong Kong created it.

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Kiwi Kleen Toilet Cleaner - Gentleman / Lady / Rabbit - print, Hong Kong

Grey Hong Kong reminds you with this campaign which ran in major publications all across Hong Kong, that Kiwi Kleen 3 in 1 Toilet Cleaner keeps you from contacting germs left by toilet users before you.

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Cerebos HK Ltd - Multiple Roles / Eason Chan - (2008) :30 (Hong Kong)

It«s a busy life when you are Eason Chan. Grey Hong Kong delivers their message that Brand’s essence of chicken gives him good health and vitality to live life to the fullest.

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Retail Therapy - Off with the boss' head (eng. sub.)- (2008) :45 (Hong Kong)

Yes, that's right girl, when unhappy - go shopping! Grey Hong Kong sum up consumer culture perfectly in this ad. Everyone wants to rip their bosses head off.

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ENO - Buffet - print, China

Grey Hong Kong serve up a buffet complete with Eno to help with your indigestion. It's like a trip back to advertising anno 1982!

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www.stophonourkillings.com - Knife, Hammer, Scissors - print, Hong Kong

This campaign from Ogilvy & Mather Asia Pacific seeks to raise awareness about the so called "Honour" killings that are happening all over the world and direct people to the Stop Honour Killings site. Personally I think "Honour" killings is the wrong word, it implies there's some sort of honour in hacking your own family to death, it needs a bit of re-branding, how about "pathetic barbaric neanderthal killings done by small minded and small dicked men"*? Read more at www.stophonourkillings.com.

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