India

 
 

Gatorade -- Sweat It To Get It (2016) 1:55 (India)

 Gatorade -- Sweat It To Get It  (2016) 1:55 (India)

Gatorade in India created a vending machine that will only dispense Gatorade if you are sweating. The machine used thermal imaging to determine if you were actually putting in the work or not.

 

Gustoso destroys your Neapolitan food stereotypes.

In India there are common misconceptions about Neapolitan food. Such as Pizzas need to be thin and crispy or drenched with ketchup or Tabasco or that pasta has to be soft. BBH India found these `stereotypes based on restaurant reviews and decided to educate people about Neapolitan food, for its restaurant client Gustoso. I love me a funny headline driven campaign.

Commercials: 
 

Coverfox "Unskippable ads" (2016) 2:00 (India)

Coverfox "Unskippable ads" (2016) 2:00 (India)

We've seen plays on skipping ads before in the insurance space, notably from GEICO but now Coverdale's gotten in on the action.

 

Suzuki "No Po Po" (2016) 1:52 (India)

Suzuki "No Po Po"  (2016) 1:52 (India)

New Delhi, Mumbai and Calcutta are three of the noisiest cities in the world. It is so bad that 75% of the traffic cops in these cities have suffered permanent hearing damage.

 

Door Step School - Street named after Street Kids - (2016) 2:00 (India)

Door Step School - Street named after Street Kids - (2016) 2:00 (India)

There's a school called the Door Step School in Mumbai, India, who teach children living in slums. In the slums, ambition isn't quite like it is everywhere else, and the school recognized that the children needed someone to look up to.

 

OnePlus - Never Settle - #OneMore (2016) :90 (India)

OnePlus - Never Settle - #OneMore (2016) :90 (India)

Let me introduce you guys to my phone, you see I don't have an iPhone like the rest of the plebs in my office, I have a OnePlus2, and I love it. This is the brand campaign for OnePlus in India, where the phone is already hugely popular.

 

Viva N Diva - Laxmi / Beauty Lies within us - (2016) (India)

Viva N Diva - Laxmi / Beauty Lies within us - (2016) (India)

Clothing brand Viva N Diva in India has signed acid attack survivor, TV host and outspoken anti-acid campaigner Laxmi as their brand ambassador in a new campaign sure to blow Dove's "real beauty" one out of the water in India.

 

Cafe TC "Liquor Ticker" (2015) 2:00 (India)

Cafe TC "Liquor Ticker" (2015) 2:00 (India)

Cafe TC, a popular nightspot in New Delhi, had a makeover. But not a lot of money to tell people about that. They wanted to reach the hippest of the hip where they hang on WhatsApp but WhatsApp doesn't allow spam or ads. At least not in the form of banner ads.

 

#Shareyourstory - "Popcorn" (2015) :60 (India)

#Shareyourstory - "Popcorn" (2015) :60 (India)

6 years after Bell Bajao - Breakthrough India, Ogilvy Mumbai and Little Lamb Films come together to create #shareyourstory which can possibly become the next big movement to eradicate gender violence in India.

 

MTR Rava Idli - Mahabharat - (2008) :45 (India)

MTR Rava Idli - Mahabharat - (2008) :45 (India)

Hyperbole and exaggeration are both discouraged and actively avoided here at Adland; we try to rise above such valueless trivialities. Now with that addendum out the way, go ahead and watch the best ad created, ever.

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