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Onida Anti reflective LED TV - Hitler Gloria - India

India strikes again! I don't know what it is about their fascination with Hitler (in advertising), but they do love to use him. He's such a simple symbol, and here der führer has a gloria above his evil little head, as the ad is bragging about Onida's anti reflective LED TV's. Yeah, Onida, I'm not sure you want your brand name connected with Hitler.

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Brand campaigns can suck
Bad brand managers
Choosing an ad agency
 

Mouse pad posters

Somehow brand naming scores lowest in your average brand manager's scheme of things. Our brief was to shake things up a bit by provoking the brand manager with some mouse pad posters.

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Dirty Harry
Steve Martin
 

Name Chain

We had to think of a fun way to promote ourselves. What better way than to play a name game!

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Albert Dali - Elephant
Albert Dali - Banana
Albert Dali - Chair
Albert Dali - UFO
Albert Dali - Parrot
 

Wrong Names

There is this myth that naming is a no-brainer. So some clients do it themselves and live to regret it after the deed is done. To counter this DIY Naming, we decided to do a stark campaign to educate clients on how badly things can go wrong if the category-fit, product-fit and brand-fit is just not right.

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Kama Sutra Condoms - Ice cream cones

Knob gag alert!

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Shortest Stories

To illustrate the fact that names are the shortest stories of brands, we substituted some legendary names with the briefs that would have possibly given birth to the coinage.

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Scrabble - the power of words / Goldfish eats shark

Where's Caffeinegoddess, the admitted scrabble addict when we need her? I never play scrabble, not sure about the rules, but I can build words on letters from my opponents word, right?

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Albert Dali Name Puzzle Posters

Our stark Name Puzzle Posters for Albert Dali Naming Consultants intrigued quite a few. So we decided to befuddle people further with a new series of puzzles!

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Puzzle Posters

We designed a new 'Name Game' to give a live experience of the kind of 'intelligent names' Albert Dali is capable of creating. It's a game that uses a little lateral thinking and visual punning. Each poster features a clue about a celebrated brand name. For example to clue Greenpeace, we just arranged a line of Green coloured Letter Ps!

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Hippo - Fight Hunger / Hitler , Stalin, Saddam - radio

Tony Hertz from Hertz Radio in England directed these ads for Hippo, he says;

"I really liked the line 'Hunger is the root of all evil'. Because the concept is so strong and emotionally true it’s an inevitable and logical (if whacky) outcome of the scene and is actually part of the fun. This is unlike so many radio scripts, where the product claim is often the signal that the entertainment is over. It was my first time to work with an Indian agency and with Creativeland Asia was very positive and surprisingly easy despite the distance and time difference."

Agency: Creativeland Asia
ECD: Sajan Raj Kurup, Vikram Gaikwad, Anu Joseph
Creative team: Huzefa Kapadia, Vinit Bharucha, Bryan Elijah
Account services team: Jay Gala, Anjali Khanchandani

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