ROC had a problem, people didn't order in food, because they believed that by the time it arrived it was cold. Not all deliveries suffered from delivering cold foods, and ROC never did, but how does one tell people they deliver hot food?
I'm not all too familiar with Osteoarthritis, but according to this ad it can make your knees collapse like the world trade center twin towers did in 9/11. Scary stuff, I better take some meds.
Not the first ad from the world of adland to have the twin towers as visual, eaten by cookie monsters and with plances crashing into them. We collected a few pre-9/11 and post 9/11 ads under that link.
Very interesting execution from Rediffusion Young and Rubicam in India, where they advertise Sugar Free (light) soda by hanging the billboard in the air. Yep. Huge helium balloons held this billboard up, and probably caught a lot of peoples attention.
Pronunciation is the key for brand names. If there's even a minor handle for butchering of the name, a brand can become the laughing stock. That's why, you need idiot-proof names that work in all markets. Our new campaign turns the spotlight on this issue.
The Indian Parliament has been stalling the passage of an Anti-Corruption bill for decades now. A new movement has been started by IndiaAgainstCorruption.org to force the government's hand on the bill. A 78-year old Gandhian activist Anna Hazare is on a fast unto death to turn the public spotlight on the issue. The advertising community in India is slowly joining the movement.
Diesel has launched in India, and for their launch-party they invited celebs with a little bottle of crocodile tears.
"Inspired from the dubious factoid that India has the largest number of Diesel fakes in the world, Diesel’s launch party in India was called the "Fake Party". Celebrities including movie stars, fashionistas, and other A-listers had to be invited to this party.
India strikes again! I don't know what it is about their fascination with Hitler (in advertising), but they do love to use him. He's such a simple symbol, and here der führer has a gloria above his evil little head, as the ad is bragging about Onida's anti reflective LED TV's. Yeah, Onida, I'm not sure you want your brand name connected with Hitler.
There is this myth that naming is a no-brainer. So some clients do it themselves and live to regret it after the deed is done. To counter this DIY Naming, we decided to do a stark campaign to educate clients on how badly things can go wrong if the category-fit, product-fit and brand-fit is just not right.