Saatchi & Saatchi in Mumbai have cracked an Ariel brief with this very interesting, almost subliminal, execution. The tag "no stains, no memories" is illustrated by stains that tell you the story of how they came to be. In the lipstick stain, there's scenes of love. Neat. Two other executions inside.

To really underline "Sanctuary", they cut the poster here in order to allow for the tree to grow instead.

Leo Burnett Mumbai uses Hitler, Chaplin and Che for highlight marker Luxor ads.

What do highlighters do? They highlight important parts of the story, right? Here they do more than that - if you read what's been highlighted you get another story alltogether. Ten extra gold stars to the entire team for managing this, and copywriter Russell Barrett, it must have been a royal pain to do.

Click on the links to get nice big view where you can read the copy.
Big Hitler
Big Chaplin
Big Che

To advertise the wide variety of hairstyling options available at Juice Salon a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the escalator moved down it resulted in showcasing of a different hairstyle. Ta-dah!

See larger image of the ad here: Juice Salon India

Finally! I can't even recall how many emails we've gotten from people who sell the "new" media space of escalator advertising (meh, I did some in -94, get with the times, it ain't *new*) where they show off super annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something creative with advertising on an escalator, using it to show a man with different haircuts for Juice Salon. Ten points!

This campaign for Pondicherry Tourism on the 15th International Yoga Festival was released in December 2007 as a build up to the International Yoga Festival, held in the first week of january, every year. The campaign ran across South Indian cities and also in international media. Media: Print, Ambient, Outdoor, TV & Cinema Halls. Inside are the print executions and a link to the TV commercial. After looking at these images I feel stiff as a board, and that's saying a lot since I can still put one leg behind my head - can you?

Agency: JWT India

This campaign for Sunnex Jeans ran in March 2007. There was a far more un-US-PC (yeah, I just invented that acronym-combo, suck it up) one that ran in 2K as well.

The creative, made by Mudra's Delhi branch, shows a young man, who seems to be napping at home, caught off guard, by a mobile call from his boss. He tells his boss that he is searching for his home, and won't be able to come to office. He even swears by his wife, that he was not fibbing about his house hunting. The camera then zooms onto his laptop, where it shows him actually surfing the MagicBricks.com site, with the tagline -- "Ghar Baithe Ghar Dhoondo." (Sitting at Home, Find your Home).

Mudra Communicaiton in India cracks the nut with this simplistic B2B ad. Coir is a fibre made from coconuts and used in the making of floor mats and doormats, brushes, mattresses, floor tiles, sacking, and twine.

Agency: JWT, Bangalore

We just received a submission from Grey Worldwide, New Delhi, India of a billboard that has already been making the adblog rounds. It advertises www.delhishomeless.org - a domain which currently contains a link farm but previously hosted the shelter rights campaign, a citizen's initiative to address the problems of the homeless in Delhi. The poster ran last year in the spring of 2006.

JWT India took the old Chinese propaganda that the Great Wall is so big you can see it from outer space and spun it on its head for their Ford Endeavour: THINKxBIG campaign. Instead their new propaganda is that "it's possible to spot the really big Ford Endeavour from outer space".

A new print campaign from JWT India for Smirnoff Green Apple Twist shows it's the same old story but with a new twist. Ads and credits inside.

Here's some spec work from Bombay which wants you to get a circumcision - because it is good for you... or so they say. See ad inside.

Director: Francois Merlet
Agency: Lowe India

Classic bollywood rules!