This ad for Beluga Bar, Mumbai, India is targeted to managing directors, CEOs and others in top management. The magazine had an unconventional vertical layout. So we decided to go for an elegant black and white ad.
One might try the sexy way of encouraging organ donation like Duval Guillaume did when they stated "it's the only way you'll get inside of her". We might try the heart-tugging way by showing all those who will be helped by your donation. Or we might cut straight to the chase: having your eyeballs eaten by worms seems rather gross and a waste to boot. Let someone else have your eyes instead.
I have no idea what singing rubber ducks have to do with search engines, but I assume this feel-good fun stuff makes sense in India where Reditt.com just relaunched their search engine, which happens to be the most popular one in the land.