India

 
 

Sharad Haksar - Photographer

Here's a new campaign for Sharad Haksar - Photographer - where letters protest that they'll no longer be needed when he's called for the job.

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Taj Tea - Divine tea - print, India

Holy stunning photography batman!

 

The Taj Tea Trail is a tea-tasting event organised by Brooke Bond Taj Mahal tea. Here people get to sample the finest collection of teas and discover fascinating trivia about the drink. These posters, via O&M Mumbai, were created as masterpieces using actual Taj Mahal tea granules. Displayed on easels like work of art, these posters helped glorify this golden drink.

 

I don't even drink tea anymore, but these ads are mighty tempting if only to watch the swirls of golden tea escape in the hot water... Mmmm.

 

 

 

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World Water Day - how to make water out of urine - print, India

For world water day Ogilvy & Mather, Mumbai decided to go the educational route and actually tech us how to make your urine drinkable water in this poster, which looks a lot like old school posters in its Art Direction/ Illustration style.

It's pretty simply actually, all you need is a hole in the ground, a bucket, some tarp and rocks, the sun itself and then of course, your pee. In fact I hear that the übertough French foreign league men and Chilean army soldiers do this all the time. So next time you're at a loss for water, here you go.

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Photolibrary - Baby for sale classifieds. India

Ogilvy & Mather, Mumbai went to the classified ads section to allow a teeny-weensy bit of creativity on their tiny budget. But honestly, since Photolibrary wanted to generate awareness amongst media professionals, they should have gotten a proper budget as one wonders how many media professionals scour the classified ads for stock photography.

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Ariel goes all "subliminal stain" in Indian press ads.

Saatchi & Saatchi in Mumbai have cracked an Ariel brief with this very interesting, almost subliminal, execution. The tag "no stains, no memories" is illustrated by stains that tell you the story of how they came to be. In the lipstick stain, there's scenes of love. Neat. Two other executions inside.

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Sanctuary - cut poster - outdoor India



To really underline "Sanctuary", they cut the poster here in order to allow for the tree to grow instead.

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Luxor Highlighters - Chaplin, Hitler and Che - press ads, India

Leo Burnett Mumbai uses Hitler, Chaplin and Che for highlight marker Luxor ads.

What do highlighters do? They highlight important parts of the story, right? Here they do more than that - if you read what's been highlighted you get another story alltogether. Ten extra gold stars to the entire team for managing this, and copywriter Russell Barrett, it must have been a royal pain to do.

Click on the links to get nice big view where you can read the copy.
Big Hitler
Big Chaplin
Big Che

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Juice salon, India, uses creative escalator advertising

Finally! I can't even recall how many emails we've gotten from people who sell the "new" media space of escalator advertising (meh, I did some in -94, get with the times, it ain't *new*) where they show off super annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something creative with advertising on an escalator, using it to show a man with different haircuts for Juice Salon. Ten points!

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Pondicherry International Yoga Festival campaign from India

This campaign for Pondicherry Tourism on the 15th International Yoga Festival was released in December 2007 as a build up to the International Yoga Festival, held in the first week of january, every year. The campaign ran across South Indian cities and also in international media. Media: Print, Ambient, Outdoor, TV & Cinema Halls. Inside are the print executions and a link to the TV commercial. After looking at these images I feel stiff as a board, and that's saying a lot since I can still put one leg behind my head - can you?

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Sunnex Jeans. Not made in America. Thankfully - print, India

This campaign for Sunnex Jeans ran in March 2007. There was a far more un-US-PC (yeah, I just invented that acronym-combo, suck it up) one that ran in 2K as well.

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