India

 
 

Ariel goes all "subliminal stain" in Indian press ads.

Saatchi & Saatchi in Mumbai have cracked an Ariel brief with this very interesting, almost subliminal, execution. The tag "no stains, no memories" is illustrated by stains that tell you the story of how they came to be. In the lipstick stain, there's scenes of love. Neat. Two other executions inside.

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Sanctuary - cut poster - outdoor India



To really underline "Sanctuary", they cut the poster here in order to allow for the tree to grow instead.

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Luxor Highlighters - Chaplin, Hitler and Che - press ads, India

Leo Burnett Mumbai uses Hitler, Chaplin and Che for highlight marker Luxor ads.

What do highlighters do? They highlight important parts of the story, right? Here they do more than that - if you read what's been highlighted you get another story alltogether. Ten extra gold stars to the entire team for managing this, and copywriter Russell Barrett, it must have been a royal pain to do.

Click on the links to get nice big view where you can read the copy.
Big Hitler
Big Chaplin
Big Che

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Juice salon, India, uses creative escalator advertising

Finally! I can't even recall how many emails we've gotten from people who sell the "new" media space of escalator advertising (meh, I did some in -94, get with the times, it ain't *new*) where they show off super annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something creative with advertising on an escalator, using it to show a man with different haircuts for Juice Salon. Ten points!

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Pondicherry International Yoga Festival campaign from India

This campaign for Pondicherry Tourism on the 15th International Yoga Festival was released in December 2007 as a build up to the International Yoga Festival, held in the first week of january, every year. The campaign ran across South Indian cities and also in international media. Media: Print, Ambient, Outdoor, TV & Cinema Halls. Inside are the print executions and a link to the TV commercial. After looking at these images I feel stiff as a board, and that's saying a lot since I can still put one leg behind my head - can you?

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Sunnex Jeans. Not made in America. Thankfully - print, India

This campaign for Sunnex Jeans ran in March 2007. There was a far more un-US-PC (yeah, I just invented that acronym-combo, suck it up) one that ran in 2K as well.

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Dennis Coir Mills - Across the World (2007) Print (India)

Mudra Communicaiton in India cracks the nut with this simplistic B2B ad. Coir is a fibre made from coconuts and used in the making of floor mats and doormats, brushes, mattresses, floor tiles, sacking, and twine.

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Indoor advertising on Indian billboards.

We just received a submission from Grey Worldwide, New Delhi, India of a billboard that has already been making the adblog rounds. It advertises www.delhishomeless.org - a domain which currently contains a link farm but previously hosted the shelter rights campaign, a citizen's initiative to address the problems of the homeless in Delhi. The poster ran last year in the spring of 2006.

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JWT wants you to Think Big

JWT India took the old Chinese propaganda that the Great Wall is so big you can see it from outer space and spun it on its head for their Ford Endeavour: THINKxBIG campaign. Instead their new propaganda is that "it's possible to spot the really big Ford Endeavour from outer space".

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JWT India gives Smirnoff a twist in new ad campaign

A new print campaign from JWT India for Smirnoff Green Apple Twist shows it's the same old story but with a new twist. Ads and credits inside.

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