Vimochan Development Society - Help Her! - ambient, India

Headline: HELP HER! Remove the rope.

Body copy: Each day, some twenty Indian women are tortured, stabbed, hung or burned.
That's over 7000 dowry deaths per year!
You can help, by speaking out against abuse when you encounter it.
Because the abused have no voice.


Olay - Eclipse - print, India

Saatchi & Saatchi Mumbai sees the Ponds - "White beauty sun protection" Shade Posters and raises them an Oil of Olay sun-blocking Eclipse.


Tide - Lipstick on your collar / Ketchup / Ice Cream - print, India

To demonstrate the stain removing abilities of Tide, Leo Burnett Mumbai created an interactive bunch of double page spreads. The pages are stuck together - just like in that rather naughty set of sticky double page spreads for Hombre magazine and the POWA (People Opposing Women Abuse) rape ads from Lowe Bull in 2003.
But from there on, these ads work different, instead of ripping the paper, they leave a stain on the opposing page, from the lipstick, ice-cream and ketchup. It's done in a rubber cement type glue that the reader can easily scrape off with their nails - and there you go, they just demonstrated how Tide works. It's a box full of genetically engineered rabid nails that scrapes stain off your clothes you know, what did you think those little white flakes were?
update: read comment, I got a little too exited here.


Anando Milk - Building - Billboard, India

From McCann Erickson India, Mumbai. The milk gives you strong bones. How strong?

Strong enough to photoshop.


The State of Maharashtra, India is cleaner now thanks to advertising.

The State of Maharashtra, India is cleaner now thanks to advertising.

Before we go all Cannes Lions crazy here and drool over pretty pretty ads with great visual product advantage puns and teeny-tony logos, I thought we should have a look at a clever campaign that changed peoples behavior.


Aadhar - HOW TO CARRY ON THE FAMILY NAME - print, India

In India, every year 1.1 million unborn baby girls die before they are born.
Contract Advertising in Mumbai aim to raise awareness of female foeticide with this detailed ad.



I have yet to be able to read the body copy all the way through.


Unicef India - Child Labour / Dad's Shoes - print, India

Oh yeah, so you think photos of little kids in their parents wellingtons are cute, right? Wrong. No agency credit on this submission so I have no idea if this is spec or not. This is all the info I got;

Advert title(s): Many children get into their father's shoes very early.
Help them get into school shoes instead. Donate generously.


Sharad Haksar - Photographer

Here's a new campaign for Sharad Haksar - Photographer - where letters protest that they'll no longer be needed when he's called for the job.


Taj Tea - Divine tea - print, India

Holy stunning photography batman!


The Taj Tea Trail is a tea-tasting event organised by Brooke Bond Taj Mahal tea. Here people get to sample the finest collection of teas and discover fascinating trivia about the drink. These posters, via O&M Mumbai, were created as masterpieces using actual Taj Mahal tea granules. Displayed on easels like work of art, these posters helped glorify this golden drink.


I don't even drink tea anymore, but these ads are mighty tempting if only to watch the swirls of golden tea escape in the hot water... Mmmm.





World Water Day - how to make water out of urine - print, India

For world water day Ogilvy & Mather, Mumbai decided to go the educational route and actually tech us how to make your urine drinkable water in this poster, which looks a lot like old school posters in its Art Direction/ Illustration style.

It's pretty simply actually, all you need is a hole in the ground, a bucket, some tarp and rocks, the sun itself and then of course, your pee. In fact I hear that the übertough French foreign league men and Chilean army soldiers do this all the time. So next time you're at a loss for water, here you go.