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Road Safety Authority - Don't Look Back - (2105) :40 - Ireland

Road Safety Authority - Don't Look Back - (2105) :40 - Ireland

How do you capture the pain of a lifetime spent looking back? How do you show what it would feel like to lose a child in a single moment turning around?

Irish International BBDO did it with a chilling script, Cannes Lion winning director, Martin Stirling, and a haunting, original, score from Gareth Averill.

The Road Safety Authority’s latest ad is an exploration of how a single moment turning to look at a child in the back seat could lead to a lifetime of looking back in regret.

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Halio - The Heterophobic Taxi Driver (2015) (Ireland)

Halio - The Heterophobic Taxi Driver (2015) (Ireland)

In this hidden camera experiment, we find a cab driver and a cab with four hidden cameras. As the driver takes passengers, he takes a phone call, that the passengers overhear.

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Bulmers "Not a moment too soon" (2015) 1:00 (Ireland)

Bulmers "Not a moment too soon" (2015) 1:00 (Ireland)

Bulmers Irish cider is made from apples, and time. In the hectic pace of our every day world, Bulmers is the winning the taste race by moving slow. Heavy concept for a cider, mate.

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Daintree Paper - A Shred of Decency - (2015) 1:02 (UK)

Daintree Paper - A Shred of Decency - (2015) 1:02 (UK)

Voters in the Republic of Ireland will be deciding if same-sex marriage should be made legal following a referendum on the 22nd May of this year.

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Club Orange "The best bits of Ireland" (2015) 1:44 (Ireland)

Club Orange "The best bits of Ireland" (2015) 1:44 (Ireland)

Club Orange is Ireland's #1 carbonated bevvie, don'tcha know. It's distinctive because it leaves behind some juice fragments, (or pulp?) people affectionately refer to as "the best bits."

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RTÉ "TV License: Tomas" (2014) :50 (Ireland)

This radio spot from Ireland encourages you to pay for your radio license and avoid a huge fine. Because "watching TV in your underpants shouldn't be a crime." Hats off to Publicis Dublin for bringing the funny-- and to RTÉ for not being your typical Government stick-in-the-mud client.

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RTÉ "TV License: Susan" (2014) :50 (Ireland)

"First world problem? yes. Costly one? You're damn right." This spot is encouraging young Irish men and women to pay the piper for their TV license, otherwise they're fined a crazy amount of dosh. Nice use of the word "Flamingo" in this one.

Agency – Publicis Dublin
Client: RTÉ
Title: Unfortunate Stories
Creative Director – Ronan Nulty
Copywriter – Luke O’ Reilly
Agency Producer – Rachel Murray
Account Executive – Ian Hollinshead
Account Director – Shona Byrne
Marketing Manager – Anne Faulkner

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RTÉ "TV License: Jarleth" (2014) :50 (Ireland)

*cue sad piano* For just 13 Euro a month you can pay the gov't for your TV license. Because if you don't you'll be fined, or worse, end up like Jarleth here. Funny stuff.

Agency – Publicis Dublin
Client: RTÉ
Title: Unfortunate Stories
Creative Director – Ronan Nulty
Copywriter – Luke O’ Reilly
Agency Producer – Rachel Murray
Account Executive – Ian Hollinshead
Account Director – Shona Byrne
Marketing Manager – Anne Faulkner

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TG4 "An Bronntanas" (2014) :30 (Ireland)

TG4 "An Bronntanas" (2014) :30 (Ireland)

Here's a promo for an upcoming Irish drama called "An Bronntanas," a five part series about a lifeboat crew who find themselves in a fishing village dealing with some serious drama.
Fun little promo. Be sure to stay for the end of it.

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DOE Road Safety "Classroom" (2014) :60 (Ireland)

DOE Road Safety "Classroom" (2014) :60 (Ireland)

This ad for road safety/anti-speeding is only aired after 9pm, because of its shocking conclusion. It starts out as an innocent fly on the wall in a classroom full of lovely little kids, and then follows them out on a class trip.

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