Israel

 
 

Chevrolet sets you straight

This ad for Chevy touts their lane assist feature. However, you must beware because you are entering a puntastic zone!

Commercials: 
 

Bezeq: Eventually you'll get used to it.

The new digital library is awesome, but it will take some getting used to.

Commercials: 
 

Forget about heaven. Life was better thanks to the lotto

 

Must Bubble Gum's long lasting flavour '45' & the stinkiest print ad ever

The only thing that would make this ad better is if it was some sort of scratch and sniff print, but the photograph's treatment of all the lovely but stinky-breath foods has the same effect visually. Radishes, onions, glorious garlic flowers and spicy sausage crowd the page and make you wish for a stick of minty gum.

Commercials: 
 

Elite Turkish Coffee "Saving the wedding proposal" (2016) 4:10 (Israel)

Elite Turkish Coffee "Saving the wedding proposal" (2016) 4:10 (Israel)

Playing off of their tagline "It's you only better," Elite Turkish Coffee brings the story of Yosef, who tried twice to plan the perfect wedding proposal, but failed each time. He figured there was no way he was going to fail the third time.

 

Shanti House "Public Announcement" (2016) 2:00 (Israel)

Shanti House "Public Announcement" (2016) 2:00 (Israel)

When a child goes missing in a public place like a mall, there's always an announcement from the employee telling the parent their kid is lost. I just witnessed this in Target the other day.

 

Billboard becomes a cage reminding people to adopt animals

Herzelia loves animals is reminding Israelis that there are too many pets in cages out there and it's time to adopt some of them.Simple execution but well done.

Commercials: 
 

Coca-Cola "Wish in a Bottle" - case study - (2015) (Israel)

Coca-Cola "Wish in a Bottle" - case study - (2015) (Israel)

Coke is high tech "Happiness" around the world, with digital emoji responsive posters and all, but in Israel they're always one step techier than other place

 

El Al - Never Ending Table - (2015) (Israel)

El Al - Never Ending Table - (2015) (Israel)

Tel Aviv ad agency Mccann and EL AL realized that Israelis have a contraction in common - they like to travel on New Year, and they want to spend it with their family.

 

Kymco - "In case of emergency break glass" scooter billboard

In the middle of 2015, Tel Avivians were surprised to find out their lives were about to change due to the start of the light train constructions.

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