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Aquafresh Gummy Bear + Fish

ACW Grey Tel Aviv bring us the cute, for Aquafresh. Flattened gummy bearskin rug? Where can I get one?

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95.5FM - what's really going on with the israeli election - print, Israel

Print: 95.5FM – what's really going on with the israeli election, as depicted by Y&R. Obama listens in, and so does Ahmadinejad. Though not really, really, we all know that, but the point is made with simple visuals. Plus you know, Obama and a boombox, Ahmadinejad in a bath is irreverent enough to stick out.

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19th Golden Fish print awards campaign

ACW Grey Tel Aviv celebrates the 19th annual Golden Fish Print Award show with this campaign.

The idea is: Creatives only use 10% of their talent. It's time to bring out the rest.

The illustrations are great but I'm afraid something is lost in translation for me, as I don't get the correlation between when I'm seeing and the line.

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Pinsulin: Pin To Top for Juvenile Diabetes

Sometimes it's hard to keep up with all the awareness days. Thankfully, good campaigns with clear communication help, and this is one of them.

Today is International Juvenile Diabetes Day. And Israeli based Mizbala Group is helping out for JDRF Israel with a campaign called Pin To Top.

They're asking people to promote the issue globally on their Facebook page, just by repinning it on the top, one time. Considering posting photos of kids is pretty much 90% of what my Facebook friends are doing these days, this idea makes a lot of conceptual sense.

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Natal - It's time you return home - print ad, Israel

Posttraumatic stress disorder (PTSD) is a severe anxiety disorder that can develop after exposure to any event that results in psychological trauma, such as the threat of death to oneself or to someone else in a really scary war. The Yom Kippur war stressed an entire nation.

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Toshiba 3D TV - Less Body, Less Fun - print, Israel

So when a ball is deflated,it has "less body"? I'm sure there's a language thing here that I'm missing.

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Print: 95.5FM – Escape to reality - print ads Israel

95.5FM is the biggest radio stations in Israel that focuses on news and current events.
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NATAL - "Don't carry the war trauma all by yourself" - Israel

NATAL, the Israel Trauma Center for Victims of Terror and War and Y&R headlines this image with "Don't carry the war trauma all by yourself", showing someone carrying himself.

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Kotex - Inspriration / Pinterest campaign - (2012) Israel

Kotex - Inspriration / Pinterest campaign - (2012) Israel

To promote the designed Kotex, smoyz went to pinterest to stalk track down what inspires women, between all the cupcake photos.

 

2 Boys at the beach - (2012) - The Fund for Reconciliation, Tolerance and Peace

2 Boys at the beach - (2012) - The Fund for Reconciliation, Tolerance and Peace

The animation presents two young boys: David, an Israeli, and Ali, a Palestinian. They play carelessly on the beach in a hypothetical, but poignantly real future time of peace. As they speak of the unthinkable violence of the past, images of suicide bombers, scrambling jet fighters, and an impenetrable wall boil over the screen. The pair, relieved that the chaos has ended so they can be friends, end the 2:00 animation by discarding their shirts and sprinting into the ocean.

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