New Born Doormat

First Hug - Abandoned baby doormat PSA - Direct Mail, Israel

First Hug and Saatchi&Saatchi Israel, have created this direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

orange - don't text and drive

Orange - Don't text and drive

Orange - don't text and drive
orange, mobile, text while driving, shalmor avnon amichay, y&r, telecommunications,
our last orange text ad won Bronze at cannes lions 2008


Ace. A warm winter

Winter print campaign for the Ace home improvement and appliances chain

Elmex toothpaste bowling ball

Dude, where are the holes?

Elmex wanted to promote their anti-cavities toothpaste, under the tagline “Helps prevent cavities” and asked them to find a surprising way to expose it. They collaborated with Israel’s largest bowling chain with branches in all major cities in the country. 140 bowling balls with no holes were randomly mixed with the regular balls on all the bowling lanes. 3 round stickers designed to look like the holes on the bowling ball were placed where the holes should have been. The stickers carried the message “Elmex – Helps prevent cavities”. The campaign was launched on December 2009 (peak holiday season in Israel) and is still running.


Elmex - Dude, where are the holes? - ambient

Elmex - Dude, where are the holes? - ambient

Discover our new ambient campaign for Elmex Anti-Cavities Toothpaste


Ford Focus – Hi-end sound system as standard (2009) Print (Israel)

The folks at BBR Saatchi & Saatchi Tel Aviv bring us a print campaign to advertise the hi-end sound system that comes as standard with all 2010 Ford Focus models.


Auto Depot - Winter Check 2010

BBR Saatchi & Saatchi Tel Aviv created an initiative based print campaign for the Auto Depot chain, inviting customers to a free winter safety check.


Toshiba - LED has arrived- print, Israel

LED has arrived proclaims this print ad which turns the flat screen on its head making it look like a UFO. UFO has arrived? Bah, one TLA is as good as another. FWIW, IMHO, YMMV.


"SDIA" - "Going all the way - Aids day campaign hit song.

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Last night the CEO of the Aids Task Force, Jonathan Karni, unveiled this year's campaign for the "World Aids Day": The "SDIA PROJECT".
The project which launched 6 weeks ago was based on a song called "Going all the way", about a girl with easy virtue, created by an unknown band called "SDIA".

The song which was released to all the Radio Stations in the country and was meant to spread and reach as many people as possible, set out to prove one point only:
See how easy it is to get infected. Get tested!

Musical Production
Written composed and produced by:
Ran Shem Tov and Shiri Hadar - IZABO
Singer: Roni Alter


Dead Sea Premier - Turn Back the Clock (2009) "25 (Israel)

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Dead Sea Premier sells cosmetic products enriched with minerals from... the Dead Sea.
This year they launched a campaign for their Anti Age series:
A single radio spot was aired, at the precise second that Israel moved the clock back
and ended the daylight savings time.

This single radio spot was promoted with PR before and after it aired, resulting in wide
media coverage and and unusual number of curious radio enthusiasts that stayed awake
until 2 am, just to hear the single spot: