Israel

 
 

Coca-Cola presents: The Social Robot - case study (2013) :90 (Israel)

Can't make it to camp? No worries, here's a robot avatar that participates in activities for you.
Share the happiness. Flirt with the cute girls. Surprise people on stage.

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Menta - Rooster-bat / open 24-7

Soooooo, this place is open twenty four hours a day seven days a week and that's why the rooster is a bat. What?

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Coca Cola creates a personalized road in Israel.

Coca Cola has a world wide campaign going on in which people can personalize their cans with their own names.

Israel joined in on the happiness by creating a personalized road that greeted people as they passed by interactive billboards.

By name.

Consumers only had to enter their name once through a Coca Cola smartphone app. The location-based app could identify people as they approached the billboard.When they passed by the billboard would "notify" them.

It's kind of like what the NSA has been doing to us Americans for the past decade, except in this case, they let you know.

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Elite Cow Chocolate "Nili" (2013) :30 (Israel)

Elite Cow Chocolate tastes so yummy, anyone can advertise it. Especially with green screen, added slow motion, and wind swept hair effects.

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Elite Cow Chocolate "Olga" (2013) :30 (Israel)

How easy is it to advertise Elite's Cow chocolate? So easy real people can do it. Behind green screen. In slow motion. It's a fun little wink. And nice touch with casting.

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If the flu's wearing you out, try Oscillococcinum

No one likes the type of flu that drags on and on. I've never tried Oscillococcinum but I see it all the time in the store.
I like the name. It's so...so..Latin.

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Carlsberg Beer - Uncompromising Quality - (2013)

I can see how BBR Saatchi & Saatchi arrived at this idea. One that hails J.C. Jacobsen as a man who never compromised.

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Carolina Lembke - I (heart) you - (2013) :50 (Israel)

Gossip columns obsess over the relationship between supermodel, Bar Refaeli and the womanizing Israeli comedian, Zion Baruch who appear in this ad. They needn't wonder no more.

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Yedioth Aharonot - Historical front pages in the right spots - (2013) (Israel)

This campaign reminds me of how small Israel is in many ways, as the newspaper Yedioth shows younger readers that they've been the most popular newspaper in Israel since 1939.

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Aviv for Holocaust Survivors and Dorot "People, Not Numbers" (2013) 2:00 (U.S.A.)

Simply because of age, time is running out for Holocaust survivors. For Holocaust Memorial Day, Saatchi and Saatchi Israel decided to push the envelope with a campaign that both worked to preserve the stories of remaining survivors, and make sure teenagers heard them.

They began by recording having the Holocaust survivors tell their stories and show their tattoos. They then created the an initiative on Holocaust Memorial Day that gave teenagers in Israel and abroad temporary tattoos of Holocaust survivors. The tattoos led to a corresponding survivor's story.

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