Read more about this campaign at at Pinsulin: Pin To Top for Juvenile Diabetes
Sometimes it's hard to keep up with all the awareness days. Thankfully, good campaigns with clear communication help, and this is one of them.
They're asking people to promote the issue globally on their Facebook page, just by repinning it on the top, one time. Considering posting photos of kids is pretty much 90% of what my Facebook friends are doing these days, this idea makes a lot of conceptual sense.
Ad agency smoyz explains: "We placed a sign, with a bell in the middle of busy street.
...The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size…"
..and then what happens? They get surprise shoes delivered! What a score for any shoe-loving lady. I have a bit of beef with this idea though, first off we really don't need to flood instagram with any more images of shoes, dear god there's plenty already. Make it stop! Second, what if the ladies are wearing tattered old rubbish shoes? That'll show up on Instagram branded as Aldo shoes. Hmmm.
So what is 'Integrated Advertising'? Lets explain with this animation.
Posttraumatic stress disorder (PTSD) is a severe anxiety disorder that can develop after exposure to any event that results in psychological trauma, such as the threat of death to oneself or to someone else in a really scary war. The Yom Kippur war stressed an entire nation.
Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zoheir Bahalool (israel most famous sport commentator) added to the clip. Even the clumsiest fall-down now seems like a heroic sports move.
95.5FM is the biggest radio stations in Israel that focuses on news and current events.
in order to promote the station we came up with a campaign which presents a new insight that looks at the daily real world as a soap-opera and lures the audience to tune in and escape from their everyday lives. We took 3 pressing issues from the current news and presented them as soap opera ads
Meet what is claimed to be the first "location based print ad." Spunds fancy, don't it?
Ah, but it's just a regular print ad, where the QR code printed in it gives you directions to the nearest café (based on where you are according to your phones GPS), rather than a link to a website where you can look that up. It's like, someone actually found a use for that QR thingie. Now if I could only be bothered to scan it.
Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine.
To promote the designed Kotex, smoyz went to pinterest to
stalk track down what inspires women, between all the cupcake photos.
This campaign used the Pinterest platform to find what inspires women, we brought each individual inspiration to life and designed each woman a personal gift according to her inspiration and interest. we then sent these women an inspiration package by kotex and this created a huge buzz on the social platforms: pinterest, facebook, twitter & instagram.
The animation presents two young boys: David, an Israeli, and Ali, a Palestinian. They play carelessly on the beach in a hypothetical, but poignantly real future time of peace. As they speak of the unthinkable violence of the past, images of suicide bombers, scrambling jet fighters, and an impenetrable wall boil over the screen. The pair, relieved that the chaos has ended so they can be friends, end the 2:00 animation by discarding their shirts and sprinting into the ocean.
As the representatives of White Square International Advertising Festival in Israel, we looked for a unique way to promote the festival among Israel's leading ad agencies, which are unfamiliar with it. In cooperation with Forbes Magazine, we've created DontFake.com, a creative competition in which agencies are asked to create press ads to promote a global agenda against Ghost / Scam Advertising. See http://dontfake.com/
McCann Israel uses the Facebook timeline to show two lives. One with drugs, and one without - a sort of "sliding doors" in social media. Neat stunt that drives the point home, life is better without drugs.
At Cannes in 2010, BBR Saatchi & Saatchi, Israel launched the impossible brief - a challenge to creative minds around the world to present ideas that would bring Palestinians and Israelis closer together.
The winning idea is this one, the blood relations project, how can you hate someone who has your blood pulsing through their veins?
Case study film:
Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience.
It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small.
In addition, with the hectic urban lifestyle often people forget where they parked their cars.
We decided to help Hyundai drivers park their cars and remember where they parked it.
The app. also helps drivers find the nearest Hyundai service centers.
How it works:
Stand with your car mirror parallel to the bumper of the car close to you.
Take a picture of the license plate of the car further away from you.
Match the square on your screen to the license plate in the photo you took.
Story posted here.
"when Cellcom asked us to promote "First Love", its branded content website which presents Israeli teenagers' love stories, we needed to come up with a new way of making it noticeable to people online.
To do that, we turned the URL address bar into our media, using it to present short love letters which in turn led viewers to the "First Love" website simply by pressing enter.
What we thought would be a nice campaign turned out to be a new media tool, as the 4 leading Israeli websites now support this new way of communicating messages, whether it's an advertising campaign or a website announcement. "
This is how we used google plus to expose our portfolio of our new creative agency in Israel.
creative, google, hazan, igal, meiran, pachman, ph, plus
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