See also Spring tea - Party
Spring Tea, is an Israeli Ice tea drink. The campaign includes two parody television commercials about people over sharing on facebook, under the concept "cool down".
See also Spring tea - Party
How would you feel if you're minding your own business, and then suddenly death calls you stating: "Death can catch you anywhere, even at the Organic" - while you're at the Organic? Pretty wigged out, right? Those stalked by death took it well though, and the Facebook app that allows you to record a message only to be heard once you're actually dead took off.
'IF i DIE', is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this app, we had to remind them that death can catch them anywhere, anytime, and that they’d better leave a message before it was too late.
Here's our plug for electric Mitsibishi's. Home Charged.
Introducing the Mitsubishi i MiEV, the first all-electric car from Mitsubishi. Engineered to be the perfect car for the urban environment, the i-MiEV can park in the tightest spaces, breeze through traffic like a dream and can still comfortably accommodate four adults.
An installation for The Task Force of Human Trafficking draws attention to the problem of women trafficking. Part of the campaign was a petition calling to adopt a law proposal by which consumption of sexual services is a criminal offense.
Real women were put on display with price tags and details including their name, weight, height and measures.
Human trafficking is the second biggest organized crime in the world. Around 2 million people are involved in human trafficking every year, the vast majority of them women and girls.
The installation aroused huge amount of publicity both in Israel and around the world.
Ultimate Reality Advertising - pitting reality show winners against each other, live, inside a billboard
Publicis E-dologic presents: The real life like
A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.
A wedding planner describes how she only uses Ariel for the clothes of her staff because it keeps their clothes like new for up to 30 washes.
Ace sells hardware and stuff by way of showing when it's useful, for example when the husband tries to sneak out for a night of bowling... The door gives him away and now he's in the market for an extra bed as he'll be in the dog house for a while.
Remember when we told you that Twentythree hijacked Alex Bogusky's face book fan page and held it hostage back in march? Twentythree's demands were cheap, but sneaky: [heavy Israeli accent] You will buy one share of our company for 1$.[/heavy Israeli accent]
Alex ain't no fool, he knew what this meant but thought the idea so funny - and cheap "what did it cost, like a nickle?" that he willingly bought a share for a buck and thus gave birth to the Israeli agency that can claim that Alex Bogusky is their partner.
Now the agency is sending this case to the Cannes Lions awards. It would be hilarious if an idea that cost a nickle (and six months of preparation, since they created that Alex Bogusky fan page long before the "hijack") won something. Hilarious in the painful way.
I asked TwentyThree so you made the Alex fan page 6 months earlier? Were you planning to launch this way all along?
Twentythree (whom you can follow @23Live on twitter): the answer is yes + yes.
We've launched the page early September last year and that was the plan all along.
First let me introduce myself. My name is Orel Bitan and I am working as a copywriter working at BBDO Israel.
I have attached a link to my ad for YouTube Young Lions Contest 2010 for WaterAid.I will appreciate if you will post it in your website
The link :
If you liked if please vote for it here: http://www.youtube.com/user/canneslions
Write my name: orel
in the search box
and pess LIKE
How do you get people to take home the "Don't drink and drive" message, they've heard it all before, billboards seem to have little impact (pardon the pun), dramatic TV numbs us to the gore.... Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv thought "perhaps making the billboard out of actual crashed cars will do the trick?"
80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day
"Don't drink and drive"
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