Israel

 
 

Burn some calories with Neviot

Working out may not be this easy but with a seven calorie drink plus a good workout, you're bound to lose some pounds.

I'll bet if people see this after the holiday food fest they'll be lining up to buy a few cases of Neviot +7 to fulfill their New Year's Resolution, too.

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Losec helps end the acid reflux boomerang.

Acid reflux is a bummer. Don't let it come back at you. Nice art direction on these.

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Six Taste - Eatable business cards for dessert

Six Taste - "catering with a twist" wants you to remember their number. So they make you eat it! As you can see in the images of the case study, the cards are enjoyed by actors and opinion leaders at a party somewhere in Israel. They might not have a card with the catering companies number on it in the end, but I'm sure they'll remember the caterers name.

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88 FM: music is our religion.

Rock and roll deserves its reverence. Love the Bowie one and the cute little Beatles cherubs!

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ELCO Premium Air conditioners are timeless.

Rooms and decor will change constantly. But ELCO Premium Air Conditioners are the only constant thing in your house. TV room is my favorite of the three. It looks like a cool art piece. I kind of wish my living room looked like that. It'd be all trippy and I'd invite people over and they'd be freaking it but I'd be like "it's cool," and then casually turn the A/C on.

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Coca-Cola presents: The Social Robot - case study (2013) :90 (Israel)

Coca-Cola presents: The Social Robot - case study (2013) :90 (Israel)

Can't make it to camp? No worries, here's a robot avatar that participates in activities for you.
Share the happiness. Flirt with the cute girls. Surprise people on stage.

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Menta - Rooster-bat / open 24-7

Soooooo, this place is open twenty four hours a day seven days a week and that's why the rooster is a bat. What?

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Coca Cola creates a personalized road in Israel.

Coca Cola has a world wide campaign going on in which people can personalize their cans with their own names.

Israel joined in on the happiness by creating a personalized road that greeted people as they passed by interactive billboards.

By name.

Consumers only had to enter their name once through a Coca Cola smartphone app. The location-based app could identify people as they approached the billboard.When they passed by the billboard would "notify" them.

It's kind of like what the NSA has been doing to us Americans for the past decade, except in this case, they let you know.

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If the flu's wearing you out, try Oscillococcinum

No one likes the type of flu that drags on and on. I've never tried Oscillococcinum but I see it all the time in the store.
I like the name. It's so...so..Latin.

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Holocaust Martyrs' and Heroes' Remembrance Day Poster

A really effective graphic illustrating what the day is all about, you don't need to read the line.

But if you want to, it reads: Remembrance Day for the Holocaust Martyrs and Heroes

The poster is for Yad Vashem's Holocaust Martyrs' and Heroes' Remembrance Day, it was the first prize winner of the 2012 competition and the winner was Doriel Rimmer Halperin, a graduate of the Bezalel Academy of Arts and Design, Jerusalem. It's being used again this year and I thought we should give the designer some props for a great piece of visual communication.

Or as the judges said:

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