Israel

 
 

Shanti House "Margins" (2013) 2:00 (Israel)

Dozens of Israeli youths are living at the margins of society. Shanti works with these kids. They needed some donations. But they had no budget, for a campaign.

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The New Maccabee Beer "Tasty Tasty" (2013) 2:02 (Israel)

Yes that is Mr. Old Spice himself. Isaiah Mustafa.

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Holocaust Martyrs' and Heroes' Remembrance Day Poster

A really effective graphic illustrating what the day is all about, you don't need to read the line.

But if you want to, it reads: Remembrance Day for the Holocaust Martyrs and Heroes

The poster is for Yad Vashem's Holocaust Martyrs' and Heroes' Remembrance Day, it was the first prize winner of the 2012 competition and the winner was Doriel Rimmer Halperin, a graduate of the Bezalel Academy of Arts and Design, Jerusalem. It's being used again this year and I thought we should give the designer some props for a great piece of visual communication.

Or as the judges said:

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Free Pollard - He's been waiting since your college days Obama - (2013)

Placing these in central locations and at specific points on Obama's planned road trip, during his official visit to Israel on 20-22 March 2013, there to greet him on his way the headline simply reads "Pollard's been waiting since your college days". Jonathan Jay Pollard was born in Galveston, Texas and while working as an American civilian intelligence analyst, he passed classified information to Israel. He pleaded guilty and received a life sentence in 1987. As his crime occurred prior to November 1, 1987, he is eligible for parole, and may be released on November 21, 2015. Israel granted Pollard citizenship in 1995.

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SuperPharm Trail Of Perfume (2013) L45 (Israel)

SuperPharm, Israel's largest drug store chain, wants people to know they sell more than meds. Using dance as metaphor, they're highlighting some of the other sundries, too. The first out of six spots being perfume.

This spot illustrates the trail a perfume spritz takes from the first moment the wafting scent leaves the skin to the last moment when the intended target (I.E., a dude) notices the alluring smell and then like a moth to flame, gets sucked in.

The ads feature the international dance company Inbal Pinto & Avshalom Pollak and someone I first thought was Anne Hathaway.

It's a nice bit of magic for a drug store chain.

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Mazda, Enjoy More Room

Cute little illustrations. Enjoy more Mazda, with room. That's room. Not zoom. Get it?
Oh, never mind.

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Tchaikovsky Flashwaltz at Hadassah Hospital 5:30 (2013) (Israel)

To celebrate the sixth annual Good Deeds Day, an International movement that started in Israel, The Jerusalem Acad

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Shapa Radio Advertising - Booster cards case study

MEANWHILE IN ISRAEL.. a country that is feeling the same crunch that the rest of the world is, some crafty ad people decided to sell their media (radio) via ... business cards. Wait, this is pretty thanks to (gasp!) QR code. A website was created where people could put their info in, and their erecived pretty blue cards with on QR code on them, but listen to the code and it's basically a radio ad for you. The second example in the clip reminds me a little of the Canon shutter dance 2008 which won Grand Prix in Cannes. Radio can be very clever way to advertise.

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Anti-bullying chrome extension - Cleaning the internet - (2013)

BBR Saatchi&Saatchi & Startupseeds have jointly created this Chrome extension which erases the bad words before they hit the message boards.

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JCDecaux Animal Adoption: True Like

Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.

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