Because your feet can do wonderful things. Everyone from Neil Armstrong to Dorothy from the Wizard of Oz to Michael Jackson and Godzilla are represented here.
The only thing that would make this ad better is if it was some sort of scratch and sniff print, but the photograph's treatment of all the lovely but stinky-breath foods has the same effect visual
When a child goes missing in a public place like a mall, there's always an announcement from the employee telling the parent their kid is lost. I just witnessed this in Target the other day.