Israel

 
 

Holocaust Martyrs' and Heroes' Remembrance Day Poster

A really effective graphic illustrating what the day is all about, you don't need to read the line.

But if you want to, it reads: Remembrance Day for the Holocaust Martyrs and Heroes

The poster is for Yad Vashem's Holocaust Martyrs' and Heroes' Remembrance Day, it was the first prize winner of the 2012 competition and the winner was Doriel Rimmer Halperin, a graduate of the Bezalel Academy of Arts and Design, Jerusalem. It's being used again this year and I thought we should give the designer some props for a great piece of visual communication.

Or as the judges said:

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Free Pollard - He's been waiting since your college days Obama - (2013)

Placing these in central locations and at specific points on Obama's planned road trip, during his official visit to Israel on 20-22 March 2013, there to greet him on his way the headline simply reads "Pollard's been waiting since your college days". Jonathan Jay Pollard was born in Galveston, Texas and while working as an American civilian intelligence analyst, he passed classified information to Israel. He pleaded guilty and received a life sentence in 1987. As his crime occurred prior to November 1, 1987, he is eligible for parole, and may be released on November 21, 2015. Israel granted Pollard citizenship in 1995.

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Mazda, Enjoy More Room

Cute little illustrations. Enjoy more Mazda, with room. That's room. Not zoom. Get it?
Oh, never mind.

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JCDecaux Animal Adoption: True Like

Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.

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Bezeq International: Don't lose your memories.

ACW Grey Tel Aviv want you to know if you lose those cute photos from your childhood you can't recreate them. Which is why you need Bezeq International presumably for their cloud storage solutions. Everybody smile and say "same ad three times." I mean, "cheese."

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Y&R Israel remind you: Don't kill yourself over craft

It's really hard to make great ads, and even harder to get into the award shows and Luerzer's Archive, so Y&R Israel is saying, don't kill yourself over craft. Write some radio instead.

Excuse me? Listen to the Mercury Awards from any previous year and tell me that was easy to come up with, that you didn't need craft to make it happen.

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Ariel: the story behind the stain

BBR Saatchi & Saatchi Tel Aviv made this print ad for Ariel detergent. No matter what the story behind your stain, Ariel ends it.

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Schweppes- Analogies- Party + Tennis

Acw Grey Tel Aviv creates these cute illustrated ads for Schwepes, reminding us that it goes great with the booze of your choice.

The only thing I don't get is why the peanut butter has a frown on its face. is it jealous of the carrot and pea? Or is it just wanting to get back to the tennis game?

Hard to say.

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Volkswagen: Sheep

This Volkswagen ad for ACW Grey Tel Aviv is charming but a bit flawed, as the image reminds me more of an airbag.

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Aquafresh: Sleep over

ACW Grey Tel Aviv remind kids to brush our teeth, lest some horrible sugary nasties spend the night.

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