Coca Cola has a world wide campaign going on in which people can personalize their cans with their own names.
Israel joined in on the happiness by creating a personalized road that greeted people as they passed by interactive billboards.
Consumers only had to enter their name once through a Coca Cola smartphone app. The location-based app could identify people as they approached the billboard.When they passed by the billboard would "notify" them.
It's kind of like what the NSA has been doing to us Americans for the past decade, except in this case, they let you know.
A really effective graphic illustrating what the day is all about, you don't need to read the line.
But if you want to, it reads: Remembrance Day for the Holocaust Martyrs and Heroes
The poster is for Yad Vashem's Holocaust Martyrs' and Heroes' Remembrance Day, it was the first prize winner of the 2012 competition and the winner was Doriel Rimmer Halperin, a graduate of the Bezalel Academy of Arts and Design, Jerusalem. It's being used again this year and I thought we should give the designer some props for a great piece of visual communication.
Placing these in central locations and at specific points on Obama's planned road trip, during his official visit to Israel on 20-22 March 2013, there to greet him on his way the headline simply reads "Pollard's been waiting since your college days". Jonathan Jay Pollard was born in Galveston, Texas and while working as an American civilian intelligence analyst, he passed classified information to Israel. He pleaded guilty and received a life sentence in 1987. As his crime occurred prior to November 1, 1987, he is eligible for parole, and may be released on November 21, 2015. Israel granted Pollard citizenship in 1995.
Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.
ACW Grey Tel Aviv want you to know if you lose those cute photos from your childhood you can't recreate them. Which is why you need Bezeq International presumably for their cloud storage solutions. Everybody smile and say "same ad three times." I mean, "cheese."