Israel

 
 

95.5FM - what's really going on with the israeli election - print, Israel

Print: 95.5FM – what's really going on with the israeli election, as depicted by Y&R. Obama listens in, and so does Ahmadinejad. Though not really, really, we all know that, but the point is made with simple visuals. Plus you know, Obama and a boombox, Ahmadinejad in a bath is irreverent enough to stick out.

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19th Golden Fish print awards campaign

ACW Grey Tel Aviv celebrates the 19th annual Golden Fish Print Award show with this campaign.

The idea is: Creatives only use 10% of their talent. It's time to bring out the rest.

The illustrations are great but I'm afraid something is lost in translation for me, as I don't get the correlation between when I'm seeing and the line.

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Pinsulin - Repin for Juvenile Diabetes Campaign

Read more about this campaign at at Pinsulin: Pin To Top for Juvenile Diabetes

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Pinsulin: Pin To Top for Juvenile Diabetes

Sometimes it's hard to keep up with all the awareness days. Thankfully, good campaigns with clear communication help, and this is one of them.

Today is International Juvenile Diabetes Day. And Israeli based Mizbala Group is helping out for JDRF Israel with a campaign called Pin To Top.

They're asking people to promote the issue globally on their Facebook page, just by repinning it on the top, one time. Considering posting photos of kids is pretty much 90% of what my Facebook friends are doing these days, this idea makes a lot of conceptual sense.

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Aldo - Ring my bell / Instagram poster stunt - Israel

Ad agency smoyz explains: "We placed a sign, with a bell in the middle of busy street.
...The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size…"

..and then what happens? They get surprise shoes delivered! What a score for any shoe-loving lady. I have a bit of beef with this idea though, first off we really don't need to flood instagram with any more images of shoes, dear god there's plenty already. Make it stop! Second, what if the ladies are wearing tattered old rubbish shoes? That'll show up on Instagram branded as Aldo shoes. Hmmm.

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BBR Saatchi Saatchi Tel Aviv - So what is Integrated Advertising?

So what is 'Integrated Advertising'? Lets explain with this animation.

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Natal - It's time you return home - print ad, Israel

Posttraumatic stress disorder (PTSD) is a severe anxiety disorder that can develop after exposure to any event that results in psychological trauma, such as the threat of death to oneself or to someone else in a really scary war. The Yom Kippur war stressed an entire nation.

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Toshiba 3D TV - Less Body, Less Fun - print, Israel

So when a ball is deflated,it has "less body"? I'm sure there's a language thing here that I'm missing.

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Huggies Babies Go Pro - Zoheir Bahalool sport commentating babies (Israel)

Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent.

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Print: 95.5FM – Escape to reality - print ads Israel

95.5FM is the biggest radio stations in Israel that focuses on news and current events.

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