Israel

 
 

Dream Doctors - For a few minutes, the disease is less scary , print , Israel

“For a few minutes, the disease is less scary.” - way to make cells & viruses look like clowns.

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Respons to the impossible brief: Palestinians & Israeli share blood

At Cannes in 2010, BBR Saatchi & Saatchi, Israel launched the impossible brief - a challenge to creative minds around the world to present ideas that would bring Palestinians and Israelis closer together.

The winning idea is this one, the blood relations project, how can you hate someone who has your blood pulsing through their veins?

Case study film:

روابط دم

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Wella SP Professionals haircare - Your Hair's Got Personality

Lovely illustration skills by Ayana Nissan in this campaign for Well Hair from Draftfcb+ Shimoni Finkelstein Barki, Israel. Wella has hair products for every hairtype, be it you're blond, brunette or redhead, a city slacker, beach type or nature lover.

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Mitsubishi i-Miev - Home Charged

Here's our plug for electric Mitsibishi's. Home Charged.

Introducing the Mitsubishi i MiEV, the first all-electric car from Mitsubishi. Engineered to be the perfect car for the urban environment, the i-MiEV can park in the tightest spaces, breeze through traffic like a dream and can still comfortably accommodate four adults.

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Women For Sale Store

An installation for The Task Force of Human Trafficking draws attention to the problem of women trafficking. Part of the campaign was a petition calling to adopt a law proposal by which consumption of sexual services is a criminal offense.

Real women were put on display with price tags and details including their name, weight, height and measures.

Human trafficking is the second biggest organized crime in the world. Around 2 million people are involved in human trafficking every year, the vast majority of them women and girls.

The installation aroused huge amount of publicity both in Israel and around the world.

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Ultimate Reality Advertising - pitting reality show winners against each other, live, inside a billboard

Shalmor Avnon Amichay/ Y&R Interactive emails us breathlessly and says:

How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. INSIDE A BILLBOARD.
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Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic figured out a way to embed user data in IDF bracelets, and thus allow people to "Like" real world objects, places and events spreading the word about it on their facebook accounts.

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Coca Cola - The Real Life Like - (2010) Israel

Coca Cola - The Real Life Like - (2010) Israel

For more - see post Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic presents: The real life like

A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.

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Resolution+

Toshiba Resolution +
It doesn't get sharper than this..
A murder has taken place.
See it on Toshiba Resolution +

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chance lottery- who's the man?

product: chance lottery
chief creative director: Guy Bar
creative director: Eran Bar-Yochai
copywriter: Ran Allon,Tamar Dvir
agency producer: Noga Sagi

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