Israel

 
 

Cafe Joe's print ad checks your location, gives directions to nearest café & a free coffee

Meet what is claimed to be the first "location based print ad." Spunds fancy, don't it?

Ah, but it's just a regular print ad, where the QR code printed in it gives you directions to the nearest café (based on where you are according to your phones GPS), rather than a link to a website where you can look that up. It's like, someone actually found a use for that QR thingie. Now if I could only be bothered to scan it.

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine.

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NATAL - "Don't carry the war trauma all by yourself" - Israel

NATAL, the Israel Trauma Center for Victims of Terror and War and Y&R headlines this image with "Don't carry the war trauma all by yourself", showing someone carrying himself.

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Kotex - Inspriration / Pinterest campaign - (2012) Israel

To promote the designed Kotex, smoyz went to pinterest to stalk track down what inspires women, between all the cupcake photos.

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2 Boys at the beach - (2012) - The Fund for Reconciliation, Tolerance and Peace

The animation presents two young boys: David, an Israeli, and Ali, a Palestinian. They play carelessly on the beach in a hypothetical, but poignantly real future time of peace. As they speak of the unthinkable violence of the past, images of suicide bombers, scrambling jet fighters, and an impenetrable wall boil over the screen. The pair, relieved that the chaos has ended so they can be friends, end the 2:00 animation by discarding their shirts and sprinting into the ocean.

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Replica
Eurobust
Canned Lions
wtf
ArtDeceiversClub
The TWO club
 

Fight Ghost ads - When you fake the work, you fake the award.

As the representatives of White Square International Advertising Festival in Israel, we looked for a unique way to promote the festival among Israel's leading ad agencies, which are unfamiliar with it. In cooperation with Forbes Magazine, we've created DontFake.com, a creative competition in which agencies are asked to create press ads to promote a global agenda against Ghost / Scam Advertising. See http://dontfake.com/

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Dream Doctors - For a few minutes, the disease is less scary , print , Israel

“For a few minutes, the disease is less scary.” - way to make cells & viruses look like clowns.

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The Anti Drugs Timeline - Facebok stunt by Israel Anti-drug authority

McCann Israel uses the Facebook timeline to show two lives. One with drugs, and one without - a sort of "sliding doors" in social media.

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Respons to the impossible brief: Palestinians & Israeli share blood

At Cannes in 2010, BBR Saatchi & Saatchi, Israel launched the impossible brief - a challenge to creative minds around the world to present ideas that would bring Palestinians and Israelis closer together.

The winning idea is this one, the blood relations project, how can you hate someone who has your blood pulsing through their veins?

Case study film:

روابط دم

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Hyundai - Hyundai iPark - (2011) : Israel

Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience.
It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small.
In addition, with the hectic urban lifestyle often people forget where they parked their cars.
We decided to help Hyundai drivers park their cars and remember where they parked it.
The app. also helps drivers find the nearest Hyundai service centers.

How it works:
Stand with your car mirror parallel to the bumper of the car close to you.
Take a picture of the license plate of the car further away from you.
Match the square on your screen to the license plate in the photo you took.

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Schweppes - Cannibals - (2011) :30 (Israel)

"I say, dear chap!"

See also Schweppes Gentlemen. These ads are very different from the Fred&Farid Schweppes != sex but we will imply it ads, like the Nicole Kidman and Uma Thurman ones. I still prefer the John Cleese ones, like the Obsession spoof and Subliminal advertising.

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