Israel

 
 

Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic figured out a way to embed user data in IDF bracelets, and thus allow people to "Like" real world objects, places and events spreading the word about it on their facebook accounts.

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Coca Cola - The Real Life Like - (2010) Israel

Coca Cola - The Real Life Like - (2010) Israel

For more - see post Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic presents: The real life like

A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.

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Resolution+

Toshiba Resolution +
It doesn't get sharper than this..
A murder has taken place.
See it on Toshiba Resolution +

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chance lottery- who's the man?

product: chance lottery
chief creative director: Guy Bar
creative director: Eran Bar-Yochai
copywriter: Ran Allon,Tamar Dvir
agency producer: Noga Sagi

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Strauss Elite Chocolate fingers - packed full of fun.

A huge candy dispenser feeding into a chocolate finger on one of Tel Avis busiest pedestrian bridges. "Packed full of fun"

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"Don't drink and drive" billboard made out of 80 crashed cars

How do you get people to take home the "Don't drink and drive" message, they've heard it all before, billboards seem to have little impact (pardon the pun), dramatic TV numbs us to the gore.... Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv thought "perhaps making the billboard out of actual crashed cars will do the trick?"

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day
1 message:

"Don't drink and drive"

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Mercedes - From 0-100 in 4.5 sec. flat (2010) 11 sec. (Israel)

Credits:

Agency: Shalmor Avnon Amichay Y&R Interactive

Name of radio: 0-100 in 4.5 sec. flat

Date: April 2010

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Chicken
Beef
Broccoli
 

Colgate Dental Floss: Chicken, Beef, Broccoli

A new campaign for Colgate Dental Floss: Chicken, Beef, Broccoli

Food for thought

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superman is dead!
 

Auto Depot - Superman - print, Israel

Description: A print campaign to create awareness and warn consumers of the effects of drink-driving around the festive period of Purim (a Jewish festival where it is customary to wear costumes and be merry).

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Heinz - Last Drop / Squeeeeeeeze - Israel

When you really want the last drop.
Name of project: Last Drop
Client: Heinz
Running date March 2010

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