Israel

 
 

Cellcom "first love" unique URL address bar ad

Story posted here.
"when Cellcom asked us to promote "First Love", its branded content website which presents Israeli teenagers' love stories, we needed to come up with a new way of making it noticeable to people online.

To do that, we turned the URL address bar into our media, using it to present short love letters which in turn led viewers to the "First Love" website simply by pressing enter.

What we thought would be a nice campaign turned out to be a new media tool, as the 4 leading Israeli websites now support this new way of communicating messages, whether it's an advertising campaign or a website announcement. "

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ph creative - the first campaign ever on google+ - 2011

This is how we used google plus to expose our portfolio of our new creative agency in Israel.

creative, google, hazan, igal, meiran, pachman, ph, plus

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Spring Tea - Ring - (Israel)

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Spring Tea - Party - (Israel)

Spring Tea, is an Israeli Ice tea drink. The campaign includes two parody television commercials about people over sharing on facebook, under the concept "cool down".

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"If I die" - Death stalks people via GPS services to tip them about Facebook App

How would you feel if you're minding your own business, and then suddenly death calls you stating: "Death can catch you anywhere, even at the Organic" - while you're at the Organic? Pretty wigged out, right? Those stalked by death took it well though, and the Facebook app that allows you to record a message only to be heard once you're actually dead took off.

Challenge:
'IF i DIE', is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this app, we had to remind them that death can catch them anywhere, anytime, and that they’d better leave a message before it was too late.

Solution:

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Sprite - Revolution - (2011) :30 (Israel)

Egomaniac dictator has Sprite without sharing, and everyone cheers with him. This must be a film from North Korea. :P

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Volkswagen Passat - It gets into you - (2011)

Man has a magic commute where everything runs smoothly like a song. Unfortunately not everything in life is as reliable as a Volkswagen.

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Wella SP Professionals haircare - Your Hair's Got Personality

Lovely illustration skills by Ayana Nissan in this campaign for Well Hair from Draftfcb+ Shimoni Finkelstein Barki, Israel. Wella has hair products for every hairtype, be it you're blond, brunette or redhead, a city slacker, beach type or nature lover.

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Mitsubishi i-Miev - Home Charged

Here's our plug for electric Mitsibishi's. Home Charged.

Introducing the Mitsubishi i MiEV, the first all-electric car from Mitsubishi. Engineered to be the perfect car for the urban environment, the i-MiEV can park in the tightest spaces, breeze through traffic like a dream and can still comfortably accommodate four adults.

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Women For Sale Store

An installation for The Task Force of Human Trafficking draws attention to the problem of women trafficking. Part of the campaign was a petition calling to adopt a law proposal by which consumption of sexual services is a criminal offense.

Real women were put on display with price tags and details including their name, weight, height and measures.

Human trafficking is the second biggest organized crime in the world. Around 2 million people are involved in human trafficking every year, the vast majority of them women and girls.

The installation aroused huge amount of publicity both in Israel and around the world.

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