Israel

 
 

Strauss Elite Chocolate fingers - packed full of fun.

A huge candy dispenser feeding into a chocolate finger on one of Tel Avis busiest pedestrian bridges. "Packed full of fun"

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"Don't drink and drive" billboard made out of 80 crashed cars

How do you get people to take home the "Don't drink and drive" message, they've heard it all before, billboards seem to have little impact (pardon the pun), dramatic TV numbs us to the gore.... Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv thought "perhaps making the billboard out of actual crashed cars will do the trick?"

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day
1 message:

"Don't drink and drive"

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Mercedes - From 0-100 in 4.5 sec. flat (2010) 11 sec. (Israel)

Credits:

Agency: Shalmor Avnon Amichay Y&R Interactive

Name of radio: 0-100 in 4.5 sec. flat

Date: April 2010

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Chicken
Beef
Broccoli
 

Colgate Dental Floss: Chicken, Beef, Broccoli

A new campaign for Colgate Dental Floss: Chicken, Beef, Broccoli

Food for thought

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superman is dead!
 

Auto Depot - Superman - print, Israel

Description: A print campaign to create awareness and warn consumers of the effects of drink-driving around the festive period of Purim (a Jewish festival where it is customary to wear costumes and be merry).

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Heinz - Last Drop / Squeeeeeeeze - Israel

When you really want the last drop.
Name of project: Last Drop
Client: Heinz
Running date March 2010

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Beit Lohamei Haghetaot
 

Beit Lohamei Haghetaot - Holocaust awareness - print, Israel

Saatchi Israel describes this print ad: "Holocaust denial is a real and frightening concern. BBR Saatchi & Saatchi created this print campaign to increase awareness and combat Holocaust denial"

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Moulinex Blender - Billboard 'Mix'

Briefed with positioning the Moulinex Blender as 'the best food processor in the world', and with a limited media budget, BBR Saatchi & Saatchi Tel Aviv created a unique billboard - specially 'mixed' by the advertised product.

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Mazda MX-5 - Use condoms

Print campaign to advertise the 2-seater Mazda MX-5 roadster

Tagline: Use condoms! Mazda MX-5. There's only room for two

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Rainbow Parking
 

Rainbow Parking

Look what color can do:

It can even give you free parking!

Free parking in Eilat, the country's #1 tourist city,

sponsored by Israel's largest paint retailer

As part of its "Color Month" campaign, paint retailer Tambour

sponsored free parking on Eilat's "Hotel Boulevard"

The Event - Tambour, Israel's largest paint retailer took over the entire Boulevard,

painting the sidewalk borders in all the colors of the rainbow.

Anyone parking on a color got to park for free.

Yesterday, Eilat's Mayor and Tambour's CEO launched the campaign

and cut the ribbon opposite one of the boulevard's main hotels.

In a city where parking spaces are few and expensive, Tambour's initiative is very welcome.

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