Israel

 
 

Women For Sale Store

An installation for The Task Force of Human Trafficking draws attention to the problem of women trafficking. Part of the campaign was a petition calling to adopt a law proposal by which consumption of sexual services is a criminal offense.

Real women were put on display with price tags and details including their name, weight, height and measures.

Human trafficking is the second biggest organized crime in the world. Around 2 million people are involved in human trafficking every year, the vast majority of them women and girls.

The installation aroused huge amount of publicity both in Israel and around the world.

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Ultimate Reality Advertising - pitting reality show winners against each other, live, inside a billboard

Shalmor Avnon Amichay/ Y&R Interactive emails us breathlessly and says:

How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. INSIDE A BILLBOARD.
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Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic figured out a way to embed user data in IDF bracelets, and thus allow people to "Like" real world objects, places and events spreading the word about it on their facebook accounts.

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Coca Cola - The Real Life Like - (2010) Israel

Coca Cola - The Real Life Like - (2010) Israel

For more - see post Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic presents: The real life like

A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.

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Resolution+

Toshiba Resolution +
It doesn't get sharper than this..
A murder has taken place.
See it on Toshiba Resolution +

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chance lottery- who's the man?

product: chance lottery
chief creative director: Guy Bar
creative director: Eran Bar-Yochai
copywriter: Ran Allon,Tamar Dvir
agency producer: Noga Sagi

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Strauss Elite Chocolate fingers - packed full of fun.

A huge candy dispenser feeding into a chocolate finger on one of Tel Avis busiest pedestrian bridges. "Packed full of fun"

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"Don't drink and drive" billboard made out of 80 crashed cars

How do you get people to take home the "Don't drink and drive" message, they've heard it all before, billboards seem to have little impact (pardon the pun), dramatic TV numbs us to the gore.... Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv thought "perhaps making the billboard out of actual crashed cars will do the trick?"

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day
1 message:

"Don't drink and drive"

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Mercedes - From 0-100 in 4.5 sec. flat (2010) 11 sec. (Israel)

Credits:

Agency: Shalmor Avnon Amichay Y&R Interactive

Name of radio: 0-100 in 4.5 sec. flat

Date: April 2010

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Chicken
Beef
Broccoli
 

Colgate Dental Floss: Chicken, Beef, Broccoli

A new campaign for Colgate Dental Floss: Chicken, Beef, Broccoli

Food for thought

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