Coca Cola creates a personalized road in Israel.

Coca Cola has a world wide campaign going on in which people can personalize their cans with their own names.

Israel joined in on the happiness by creating a personalized road that greeted people as they passed by interactive billboards.

By name.

Consumers only had to enter their name once through a Coca Cola smartphone app. The location-based app could identify people as they approached the billboard.When they passed by the billboard would "notify" them.

It's kind of like what the NSA has been doing to us Americans for the past decade, except in this case, they let you know.


Elite Cow Chocolate "Nili" (2013) :30 (Israel)

Elite Cow Chocolate "Nili" (2013) :30 (Israel)

Elite Cow Chocolate tastes so yummy, anyone can advertise it. Especially with green screen, added slow motion, and wind swept hair effects.


Elite Cow Chocolate "Olga" (2013) :30 (Israel)

Elite Cow Chocolate "Olga" (2013) :30 (Israel)

How easy is it to advertise Elite's Cow chocolate? So easy real people can do it. Behind green screen. In slow motion. It's a fun little wink. And nice touch with casting.


If the flu's wearing you out, try Oscillococcinum

No one likes the type of flu that drags on and on. I've never tried Oscillococcinum but I see it all the time in the store.
I like the name. It's


Holocaust Martyrs' and Heroes' Remembrance Day Poster

A really effective graphic illustrating what the day is all about, you don't need to read the line.

But if you want to, it reads: Remembrance Day for the Holocaust Martyrs and Heroes

The poster is for Yad Vashem's Holocaust Martyrs' and Heroes' Remembrance Day, it was the first prize winner of the 2012 competition and the winner was Doriel Rimmer Halperin, a graduate of the Bezalel Academy of Arts and Design, Jerusalem. It's being used again this year and I thought we should give the designer some props for a great piece of visual communication.

Or as the judges said:


Free Pollard - He's been waiting since your college days Obama - (2013)

Placing these in central locations and at specific points on Obama's planned road trip, during his official visit to Israel on 20-22 March 2013, there to greet him on his way the headline simply reads "Pollard's been waiting since your college days". Jonathan Jay Pollard was born in Galveston, Texas and while working as an American civilian intelligence analyst, he passed classified information to Israel. He pleaded guilty and received a life sentence in 1987. As his crime occurred prior to November 1, 1987, he is eligible for parole, and may be released on November 21, 2015. Israel granted Pollard citizenship in 1995.


Mazda, Enjoy More Room

Cute little illustrations. Enjoy more Mazda, with room. That's room. Not zoom. Get it?
Oh, never mind.


JCDecaux Animal Adoption: True Like

Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.


Bezeq International: Don't lose your memories.

ACW Grey Tel Aviv want you to know if you lose those cute photos from your childhood you can't recreate them. Which is why you need Bezeq International presumably for their cloud storage solutions. Everybody smile and say "same ad three times." I mean, "cheese."


Y&R Israel remind you: Don't kill yourself over craft

It's really hard to make great ads, and even harder to get into the award shows and Luerzer's Archive, so Y&R Israel is saying, don't kill yourself over craft. Write some radio instead.

Excuse me? Listen to the Mercury Awards from any previous year and tell me that was easy to come up with, that you didn't need craft to make it happen.