Italy

 
 

Heineken "The Experiment" (2014) 2:20 (Italy)

Heineken "The Experiment" (2014) 2:20 (Italy)

Here's a responsible drinking campaign from Heineken from Publicis Milan, starring DJ Armin Van Buuren. The idea was simple-- if the DJ's play banging music, people will drink slower and dance more.

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Honda SH mode 125 "This must be the world" (2013) 1:30 (Italy)

Honda SH mode 125 "This must be the world" (2013) 1:30 (Italy)

This must be the rain and the sun and colors. This must be a European spot for a Honda Scooter, directed by Luigi Pane.

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Lexus IS Hybrid - Trace - (2013) (Italy)

Lexus IS Hybrid - Trace - (2013) (Italy)

Whoah, this is tablet-game brought to life. Remember those special pens and toy cars you could get at toy stores, where if you drew a line the car would follow the line? This is like that but with a real car, formula 1 driver Jarno Trulli, a huge hangar of space, and special game areas where you had to pick up bonus points along the way. Passengers designed a race-track in real-time on a touch tablet, and Jarno Trulli would drive the road drawn. Fast. Points would be detracted for any sliding outside the lines and failure to pick up bonus-packs.

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Gioni's Revenge - Condiments spanking women / Ketchup spanking - (2013) print (Italy)

Honestly now? I'm not sure exactly where these ads ran (or even if) but alch1m1a have done weird things before. Still "Don’t Spank His Bottom Again" advertising brown sauce and "Did You Spank His Mom’s Bottom" for ketchup? Worst... "Learn To Squeeze Her" for salad dressing. I lost my appetite.

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Variér - Panda & Leopard / Never too early to save your back - print, Italy

The not so fantastic photoshopped tattoos here depict endangered species on the backs of a man and a woman, with the line: "It's never too early to save your back". The product, chairs that help you hold a better posture, is hidden away all Cannes-like in the corner.

It might work better in Italian, but seems a long walk for a ham sandwich here.

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Hu Jintao & Barack Obama kissing
 

Benetton - Unhate - Kissing presidents, prime ministers and chancellors - (2011)

'What does 'unhate' mean? ' Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
- Alessandro Benetton, Executive Vice President

See also the Unhate foundation while you scratch your head and wonder how this sells sweaters.

By the way, back in 2003 this street art showed Saddam and Bush kissing so I'll add unoriginal to that.

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First Floor Under - PIRACY / CD Portraits of Artists - (print) 2011

TBWA Italy announce First Floor Under's exhibition on pop-culture and piracy by showing... dead artist portrayed in pirated CD's. Interesting. So CD killed the video star? In Jim Morrison's case, I thought it was the drugs, man.

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H-57 - Star Wars typography - may the force of typography be with you

The H-57 Design team geeked out in all orts of ways here, creating illustrations of stormtroopers, Darth Vader and Yoda himself only out of type. Go Italy, go Milan, go geeks. There's of course the wee issue of it not using H-57 designed fonts, and the whole borrowed interest thing, but it's still pretty cute.

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H-57 Creative commandments

"Creativity has no rules. Well, almost no rules. We’ve found our personal ones and wrote them down. Or, to be more precise, drew them on paper, cut out the pieces and glued them on a big cardboard. By the end of the project, we realized that these rules are what really guide us every single day.

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Medici Senza Frontiere (Doctors without borders) White Flag - print, Italy

Lowe Pirella Fronzoni, Milan, Italy raise the white flag for Doctors without borders.

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