Italy

 
 

BMW 1 Series - Pianist - (2012) :45 (Italy)

The late nights. The early mornings. The practice practice practice. The first key struck. Every moment that lead up to this concert. BMW - Being Unique was never easy.

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Heineken - The real master of intuition - UEFA Champions, Milan (2012) 3:00 Italy

Heineken decided to prank an entire pub during the UEFA Champions League final match, and did so in a famous sports bar in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They didn't know that Heineken had hidden cameras everywhere, and delayed the match by two minutes so that people in the audience could upstage the legends by calling shots before they're even made.

I'm sure it was quite funny if one was at that pub, but a three minute case study doesn't quite capture it. Every person in the pub, now a Heineken drinker to boot, are sure to tell their mates about this though.

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Lottomatica - Pierce Brosnan / Bond - Casino date - (2012) :30 (Italy)

"Have you heard from the others?" "They're waiting for us at the table." Pierce Brosnan lends Bond-style to Italy’s largest online casino, Lottomatica.

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New Lexus GS Hybrid - 120 Heartbeats - (2012) (Italy)

How do you sell a boring old hybrid as a sexy speed machine? Easy! Demonstrate it! Which is precisely what Saatchi & Saatchi Italy did when they invited people to take a ride in the new Lexus GS Hybrid, and checking that their heartbeats wouldn't go past 120 BPMs. Taped up with electrodes, the passengers don't seem to mind the speedy race-car ride around the track, in fact some of the scared squeals sound downright delighted and the bald guy in a baseball shirt gives the driver a look as if he just fell in love at 1:38. Despite some passengers doing their best trying to keep cool behind their sunglasses, all of them clocked BPMs far higher than 120. Did the brunette at the end call the driver a macaco (monkey)?

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Ikea - Bathroom / Portapotty transformation - (2012) - Italy

During the salon internationale del mobile (design furniture fair) in Milan Ikea decided to play a little trick on all the design concious visitors and made a 20 square meter lavish bathroom....

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Vigor - A day in the life - (2012) :60

Our friend "Big Red" here wakes up and enjoys his daily routine, a bit of milk, a bit of video game tennis, a bit of gardening and a bit of DEAR LORD PLEASE GET DRESSED...

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Variér - Panda & Leopard / Never too early to save your back - print, Italy

The not so fantastic photoshopped tattoos here depict endangered species on the backs of a man and a woman, with the line: "It's never too early to save your back". The product, chairs that help you hold a better posture, is hidden away all Cannes-like in the corner.

It might work better in Italian, but seems a long walk for a ham sandwich here.

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Hu Jintao & Barack Obama kissing
 

Benetton - Unhate - Kissing presidents, prime ministers and chancellors - (2011)

'What does 'unhate' mean? ' Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
- Alessandro Benetton, Executive Vice President

See also the Unhate foundation while you scratch your head and wonder how this sells sweaters.

By the way, back in 2003 this street art showed Saddam and Bush kissing so I'll add unoriginal to that.

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UNA - Onlus "Hate" (2011) :42 (Italy)

Heartbreaking. The father leans in to the sleeping son and whispers words of hate in his ear.

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MTV - Bubblegum Love - (2011)

"Bubblegum Love", a 20-second animated film created by Blacklist> repped David Lobser, is jam-packed with cute, sensual and playful imagery and tells the story of a teenage girl discovering love for the first time.

The brief from MTV International was to create a piece that was cute and sexy at the same time and expressed the emotions of first love. "Cute and sexy is easy," says David Lobser, "they go to together like chips and dip. The tricky part was finding the right balance, so I channeled a little bit of Betty Boop, as she is a great example of a sophisticated, charming, sexy, intelligent, fun and cute female character."

The end result is a spot that's very tactile and contains images to arouse the viewer's imagination; butterflies in the stomach, 'splashroom' plants, heart butt birds and squirting volcanoes.

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