Italian women get most of their skin care tips from the interwebs. But they're not necessarily going to trusted sources. And those tips from unreliable sources can end up being silly, ineffective or even dangerous.
Skin Care company Idi Pharmaceuticals came up with an intriguing way to reach these women. They created a fake tutorial girl. Named "Cinzia," she offered up over the top ridiculous skin care tips, including covering your face with raw octopus and pizza dough.