Italy

 
 

Vivident Blast - Unexpected Turns - (2011) :30 (Italy)

It's like Skittles meets Orbit meets the Hitchhikers guide to the galaxy.

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McFarland Beer - The Pissalyzer drunk test in urinals (Italy)

This is all I know about Italy: Everything there tastes awesome except the tap water. The little kids in their Sunday best are the most adorable kids in the world. Italian men are taken to a masonic hair-dressing club as they come of age, and are taught everything they need to know about hair-products in a secret ritual so you will never find an Italian man with a hairdo that doesn't suit him. Also, bars and clubs have the worst taste in music ever, and it has unfortunately spread to the advertising case studies.

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First Floor Under - PIRACY / CD Portraits of Artists - (print) 2011

TBWA Italy announce First Floor Under's exhibition on pop-culture and piracy by showing... dead artist portrayed in pirated CD's. Interesting. So CD killed the video star? In Jim Morrison's case, I thought it was the drugs, man.

It's no "don't copy that floppy".

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H-57 - Star Wars typography - may the force of typography be with you

The H-57 Design team geeked out in all orts of ways here, creating illustrations of stormtroopers, Darth Vader and Yoda himself only out of type. Go Italy, go Milan, go geeks. There's of course the wee issue of it not using H-57 designed fonts, and the whole borrowed interest thing, but it's still pretty cute.

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H-57 Creative commandments

"Creativity has no rules. Well, almost no rules. We’ve found our personal ones and wrote them down. Or, to be more precise, drew them on paper, cut out the pieces and glued them on a big cardboard. By the end of the project, we realized that these rules are what really guide us every single day.

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Casa do Menor - “The Burden” - (2009) :60 (Italy)

Directors cut from Nico & Martin showing the burden a child can carry for Casa do Menor, a sexual abuse help center.

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Stand Up. Take Action - The Knot - (2009) :31 (Italy)

173,045,325 citizens gathered at over 3,000 events in more than 120 countries, demanding that their governments eradicate extreme poverty and achieve the Millennium Development Goals.

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Codatronca - This is not Gotham City - (2009) :42 (Italy)

An Animated Web Film to promote Codatronca, a fast super car made in Italy.

Director Kobayashi has been contacted by Paolo Spada, one of the owner of SVS (Spada Vetture Sport), around 6 months ago to develop an online campaign for their brand new product: Codatronca, a super car with amazing performances (0-100 Km/h in 3.4 sec.) and a unique design.

Kobayashi immediately associated this car to his most loved comics and manga's vehicles, like Kaneda's bike in Akira or the Batmobile. The only difference... Codatronca is real!

SVS asked the director to take as much time as needed to craft the best possible experience and gave him complete creative freedom and a high budget for the entire production.

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Heineken - Football Match - (2009) :30 (Italy)

Director Erich Joiner of Tool of North America and JWT Milan created this new campaign for Heineken, set to air on Italian TV and online at areyoustillwithus.com. The guys all come over to watch the game, but one of the fellas shows up with his girlfriend in tow, and they're both wearing home-knitted team-shirts. Oh the horror.

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Medici Senza Frontiere (Doctors without borders) White Flag - print, Italy

Lowe Pirella Fronzoni, Milan, Italy raise the white flag for Doctors without borders.

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