Benetton supports and promotes Africa for Africans.

Africa Works, this ad campaign from Benetton promotes the Birima micro-credit programme in Senegal, a co-operative credit society founded by the Senegalese singer Youssou N’Dour. The programme will also receive financial support from Benetton Group. Photographer James Mollison portrays working men and women with the tools of their trade against a neutral background.

They include, amongst others, a fisherman, a decorator, a musician, a jewellery-maker, a farmer, a tailor, two textile sellers and a boxer. These everyday people become tangible symbols of an Africa that uses the dignity of work to fight poverty, promote equitable development, maximise its resources and take back responsibility for creating its future.
Youssou N’Dour, one of Africa’s best-known singers and a man committed to humanitarian projects, comments: “my personal experience led me to realise that when a loan, however small, is used to develop an idea or realise a project, it is an effective way of fighting poverty. This is why everybody must understand the value of micro-credit. Africa doesn't want charity, it wants repayable subsidised loans.”


Zebra crossings as ad space in Italy

we just got this note in our inbox:

Zebra Crossing is now one of the most popular element of guerilla marketing. This time, it has been used in order to draw attention to the "Settimane dell'Architettura e del Design", an international appointment between designers, architets and passionates.
MTN Company, a brave and innovative integrated communication agency of South Italy, has experimented zebra crossing advertising in Cava de'Tirreni (Salerno) using 7 different decorations realized by the local ceramists.

I didn't even know that Zebra crossings were such a popular media space - one would think that traffic laws would frown upon that sort of thing.


Ashtanga Yoga Center - Rubber band - print, Italy

If you practice yoga at Milano Ashtanga Yoga you'll soon be as nimble as a rubber band.


Italians Use Maori Haka to flog Fiats - Fiat "Haka" Italy 2006

Italians Use Maori Haka to flog Fiats - Fiat "Haka" Italy 2006

It's a bit much. First they win against Australia in the dying seconds of their WorldCup match with a dodgey penalty. Then they sledge Zizou until he explodes with a butt and now they've gone and pinched New Zealand's Maori War-Dance - the Haka - to advertise frigging Fiats. Fiats! Of all things. Not something decent like a Lamborghini or a Ferrari. But your common or garden variety Fiat. And to rub salt into the wound they've got women performing the ersatz Haka. The Kiwis are not amused, I can tell you. Have a look - How to re-start the Maori Wars.

Related story: Handbags in ads peeve Kiwi players


Tennis Power - Mauresmo / Federer / Sharapova / Nadal

Four Italian posters for the Italian Tennis Tournament - see inside.


Versace - Madonna - (2005) Print (USA)

Madonna looks glamorous in a new Versace campaign, answering her retro phone in her stylish office.


Opel - Something in Common - (2004) 0:30 (Italy)


Satisfaction - Benny Benassi (2002)

Satisfaction - Benny Benassi (2002)

Women dressed in bikini's or tiny shorts, handling big power tools. Watching young ladies all oiled up and dressed in retro hot pants, working it out to the tune of "Satisfaction" ensures MTV play forever. Or maybe not. Push me.. I can't get no.. Satisfaction.