Japan

 
 

Docomo - Trees / Forest / Touchwood SH-08C - (2011)

The ambient sound of the forest, the patiently built and carefully crafted musical staircase, the song played by the ball dropping on wood - all to promote the

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Japan railroad / Kyushu Shinkansen - The rainbow wave - (2011) 2:00 (Japan)

To celebrate the opening of the Shinkansen trip that takes you from north to the south, operating from Hakata to Kagoshima, Dentsu arranged a 250 KM long audience wave.

Yes, when the bullet train took its pre-premiere run through the country, more than 30,000 people cheered it on. Everyone from uniformed schoolgirls and little league kids, to power rangers, and parents with their kids on their shoulders waving flags as the train passed by. It's all quite cheerful.

This ad was however pulled, as the train lined opened on March 12, 2011 - a single day after the worst natural disaster hit Japan in the form of a giant wave. The cheerful attitude in the ad was deemed inappropriate to air.

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Suntory’s BOSS Tommy Lee Jones - (2011) (Japan)

Tommy Lee Jones plays an alien sent to earth to study us in this long running campaign for BOSS Rainbow Mountain Blend canned coffee.

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Adidas & Japan Football Association - Sky Comic sets a Guniess book of Records

Marketing campaigns often receive accolades and awards, but it isn’t often that they set a world record in the process. Well, the Guniess book of Records ad set a Guniess world record with their own one second commercial- and now Adidas has set the record for the worlds largest comic!

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K's JAPAN- SMASH Manual- (2010): June 2nd (JAPAN)

SMASH is a promotional tool developed for K's JAPAN, a guitar designed to be destroyed.
It is an extraction of K's JAPAN's rock spirit, "Destroy to Create"- to destroy rigid systems to create something new.

This is a viral video manual of SMASH!
It was part of a promotional campaign to make K's JAPAN famous including rock events, iphone applications, viral videos etc.

SMASH is an actual product that could be bought through AMAZON.jp for just 50dollars! Due to its unexpected popularity, it sold out. However K's JAPAN is planning to make a second edition.
So those who would like to purchase one,
please keep a watch out on their website: http://www.smash-guitar.com

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Adidas - Sky Comic - (2010) :60

TBWA\HAKUHODO and adidas Japan, in preparation for the upcoming 2010 FIFA World Cup South Africa, launched the next phase of World Cup activities with “adidas Sky Comic” project. The project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels that are painted by football fans and national team supporters from all over Japan. A camera rigged to a remote controlled balloon is then taken up and the individual panels are photographed from the sky and uploaded to a dedicated adidas and JFA website (www.adidas.co.jp/JFA) where the entire story comes together as a digital comic book (www.adidas.co.jp/JFA/skycomic).

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Adidas - Sky Comic - Making of

Aren't these kids adorable? Give a bunch of school kids in my hood brushes and blue paint and the whole town would likely end up blue.

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Softbank - Uncle Tara / Quentin Tarantino - (2009) :45 (Japan)

Quentin Tarantino guest stars in the White family kookyness, as Uncle Tara in full hakama and speaking Englapanese to boot.

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Softbank - Journey - (english sub) (2009) :60 (Japan)

Otousan goes on a journey in Japan.

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Softbank - Night Sky - (english sub) (2009) :30 (Japan)

Otousan is just a softie at heart.

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