Ha! This is hilarious. You know those super boring technical video on how mattresses work? How your spine bends and how your sleep gets better depending on how much support you have there or softness there. Yes, they're boring.
Grab a kleenex, it's time for a Chinese New Year ad, which much like Christmas ads in the UK can get pretty emotional. This ad tells the story of Ah Hock and his mother, who works on a rubber plantation to support the family.
Showing off all the Ikea fixings as if they were food ingredients, measuring tape is butter, red cabinet doors are "spice", this cute little ad from BBH Asia Pacific wants you to think of kitchens in a new way.
Geometry Global and Dunlopillo mattresses want you to bone a lot more than you are. So to help encourage your boning, they created a mattress with special sensors in it that would detect when your level of boning activity dropped off.
Grey Malaysia created an interactive online video for P&G's beauty range targeting moms. The interactive video allows you to skip through when a child is crying-- when you do you see an ad like the one above. The insight is simple:
Alzheimer's awareness is extremely low in Malaysia. This ad helps create awareness by showing the progression from simple absentmindedness to something much worse. Very effective use social behavior, too. Starting on taking a photo of the parking spot is perfect.