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Interbest Outdoor company threatens: advertise here or he gets naked!

Strippers sell! Even if you really don't want to see anyone naked, as your drive to work on your morning commute. This guy was plastered on a large billboard and as the days passed, he stripped off little by little. The line? "The sooner you advertise here, the better..." Right, lets get a half-naked fit young woman up there instead. Poor doofus-dad.

Commercials: 
 

Heineken - The Entrance - (2010) :90

Heineken - The Entrance - (2010) :90

Man makes a spectacular entrance to the tune of The Asteroids Galaxy Tour's "the Golden age"

 

Pink Ribbon Magazine campaign: Alive & Kicking / I've won / Signs I survived

Remember last year's launch campaign with the film "two girlfriends", and the press ads with boob poetry for Pink Ribbon Magazine? Well, they were so popular that Grey Amsterdam is doing another round. These are the press ads in the 2010 Pink Ribbon campaign.
 

Commercials: 
 

Philips Nigel & Victoria - Apartment - part 1

Philips Nigel & Victoria - Apartment - part 1

Today, Philips launches ‘Nigel and Victoria’ a new online-only comedy show, or a non-romantic comedy because Nigel is failing miserably to score, and it previews new lifestyle products including iPad accessories, a solar rechargeable power pack, and different types of headphones.

 

Philips Nigel & Victoria - "It's my film" - part 2

Philips Nigel & Victoria - "It's my film" - part 2

Nigel and Victoria have their first very frank encounter about what sort of films they're trying to make here. If he's trying to woo her, he's going about it in a very odd way. Also, it looks like Victoria might be addicted to chocolate muffins.

 

Philips Nigel & Victoria - Subdued - part 3

Philips Nigel & Victoria - Subdued - part 3

Nigel keeps making a fool out of himself, and angers Victoria to the point of violence.

 

Heineken - The Tube - (2010)

Heineken - The Tube - (2010)

I'm beginning to think that Heineken might be a nightmare client.

We all remember the walk in closet, which was quite the runaway success for the beer brand, aired practically everywhere around the planet and nabbed itself some lions in Cannes. I guess Heineken liked it too. So they asked for "more like that".

 

Adidas F50 adiZero 'The Goal Counter' (2010) :60 (The Netherlands)

Adidas F50 adiZero 'The Goal Counter' (2010) :60 (The Netherlands)

180's executive creative director/managing partner Andy Fackrell says: “This film is particularly pertinent now as it is in marked contrast to the superstar marketing activity that has dominated this World Cup."

This is true. And those Adidas wallpaintings are looking quite great. The ad follows a particularly obsessed fan-kid who defaces an Adidas wall painting every time a goal is scored by a player wearing the Adidas F50. The amazing paintings are created by up-and-coming African artists Paul Kasemwana and Espoir Kennedy, and they tell the story of the 2010 FIFA World Cup in traditional African style, the story of 32 heroes and 32 nations battling it out for the greatest prize in football.

 

Richard Gorodecky, Amsterdam Worldwide

Richard Gorodecky, Amsterdam Worldwide

We had a chat with Richard Gorodecky, the Executive Art Director of Amsterdam Worldwide at the terrace of the Majestic Hotel in Cannes on the very last day of the Cannes Lions 2010 festival, about craft and engaging todays consumer.

The only advertising that gets noticed is the advertising that people like, or want to engage in.

He stresses that you can not lie in advertising, in fact you can't lie about anything, ever, these days, as you'll be found out in nanoseconds. Brands are built on truth, integrity and great storytelling. We soon veer off talking about smugscreens and as a bonus, Richard does his Cannes Lions impression.

Really great ideas are rare as rocking-horse shit.

 

Hell Pizza "Mafia - Flour" - (2010) :30 (New Zealand)

 Hell Pizza "Mafia - Flour" - (2010) :30 (New Zealand)

Just like a scene from Scarface except that ain't a mountain of coke.

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