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The Netherlands

 
 

Sony Playstation "Vita" (2013) :30 (The Netherlands)

Sony Playstation "Vita" (2013) :30 (The Netherlands)

Thanks to the Sony PS VITA you can "Take Your Playstation World With You," and ignore the outside world of cows car trips, nature and family. Sold!

 

Anomaly Amsterdam creates its first integrated campaign for FOX

Welcome to Dutchland is a teaser campaign that uses the old fish out of water sight gag with characters from Fox's hit movies and shows.

Walking Dead is my favorite because it makes a comment on the "coffee house culture," too. Silly stoners.

Commercials: 
 

Heineken "Dropped: Alaska Part 1" (2013) 1:50 (Netherlands)

Heineken "Dropped: Alaska Part 1" (2013) 1:50 (Netherlands)

And so begins part one of Dropped, an interactive campaign for Heineken. It's all part of a campaign to find a legendary traveler. Or something.

 

Trouw - Doubt - (2013) :30 (The Netherlands)

Trouw - Doubt - (2013) :30 (The Netherlands)

"Doubt. Without doubt there's be no discussion."

Dutch is a pragmatic sort of language, and I can 'hear' how this copy would sound a lot better in Dutch, making it all seem more profound. It's also interesting that it's the newspapers editors and journalists you see in the ad, and not stock photos of random models. “Most likely the very best newspaper in Holland” is the tagline Trouw has run with for years. yes, most likely, even the line doubts.

 

Amnesty International Amsterdam says: "Do not frighten President Putin with protests"

"Critical journalists not allowed" says the tape that seals off the inner canals of Amsterdam where Putin is. Amnesty International bought abri posters stating "punk bands strictly prohibited" and giant posters on buildings warn "Do not frighten President Putin - no protesting allowed in this area.

Commercials: 
 

Playboy poster with augmented reality layer allows smart phones to see more of the models

Playboy are trying their hand on being cutting edge advertisers, with this street poster that has augmented reality. First, you have to download the Layar app in order to be able to see the augmented reality attached to this street poster. Like the Lexus swimsuit model print ad which already used an extra layer to a print ad, the extra you get to see with this poster is simply more of the ladies. Unlike the Lexus ad though, there's more that just what meets the eye, as the Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well.

Commercials: 
 

KLM "Must See map" (2013) :45 (Netherlands)

KLM "Must See map" (2013) :45 (Netherlands)

Dutch agency Code d'Azur and KLM have a fun idea. The Must See Map. Instead of asking the twitterverse and Facebook, etc for tips on where to go see and do on your next vacation, you can ask your friends, they'll answer via the same channels, and then KLM will send you a personalized map with your friends' recommendations instead.

Since the personalized map takes three weeks to arrive this does not allow for spontaneity in vacationing. However, there's always this thing called Yelp which is what you're already using anyway.

 

Drive Road Safety Campaign for TopGear Magazine

DraftFCB were shocked by the alarming fact that each year an average of 100 children are killed by motorists in urban areas and decided to create an ad on that topic as a reminder about the importance of safe driving.

Commercials: 
 

Stoere Vrouwen - Victoria Koblenko strips for Fair Fashion - (2012) :30 (The Netherlands)

Stoere Vrouwen - Victoria Koblenko strips for Fair Fashion - (2012) :30 (The Netherlands)

Victoria Koblenko explains why she's taking off all her clothes.

 

Blacklist's Tendril creates shiny new kicks for Nike.

Blacklist's Tendril creates shiny new kicks for Nike.

Near-microscopic photorealism, explosive shards, raining crystal droplets, refractive prisms and a miraculous cleat. Blacklist's Tendril flexed every last creative and technical muscle they've got for this explosive video display for Nike’s London flagship shop and stores across Europe.

The direct-from-client brief from Nike Amsterdam was to create a visually spectacular brand film for the launch of the newest edition of Nike’s CTR360 midfielder cleat, a boot designed specifically for ball control. Using prisms and reflective shards to depict the boot harnessing the chaos of a fragmented world, the video shows the cleat as it re-inscribes its environment with control.

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