The Netherlands

 
 

Heineken "Dropped: Alaska Part 1" (2013) 1:50 (Netherlands)

And so begins part one of Dropped, an interactive campaign for Heineken. It's all part of a campaign to find a legendary traveler.

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Holland - The Original Cool - (2013) 2:00 (The Netherlands)

Like any place on earth, Nederlanders die Engels spreken dus een Nederlands accent, but unlike the Swedish one which I can't stand I think the Dutch-English accent is kinda cute. Especially when they say "of" instead of "or" because their synapses just can't handle or being anything but of. So here we're greeted by a Dutch man named Pim de Koel. Yes, De Koel. Pronounced just like cool. According to advertising legend he was born on Queensday, which is one helluva party, and now he's enticing us all to visit Holland. Yes, Holland, not the Netherlands.

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Trouw - Doubt - (2013) :30 (The Netherlands)

"Doubt. Without doubt there's be no discussion."

Dutch is a pragmatic sort of language, and I can 'hear' how this copy would sound a lot better in Dutch, making it all seem more profound. It's also interesting that it's the newspapers editors and journalists you see in the ad, and not stock photos of random models. “Most likely the very best newspaper in Holland” is the tagline Trouw has run with for years. yes, most likely, even the line doubts.

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KLM - Space balloon - (2013) event / contest

Wanna go to space? KLM will be launching a high altitude balloon in the Nevada desert, predict how hight this balloon goes and you can win a ticket aboard the zero gravity SXC Lynx Spacecraft.

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Amnesty International Amsterdam says: "Do not frighten President Putin with protests"

"Critical journalists not allowed" says the tape that seals off the inner canals of Amsterdam where Putin is. Amnesty International bought abri posters stating "punk bands strictly prohibited" and giant posters on buildings warn "Do not frighten President Putin - no protesting allowed in this area.

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Stussy Baked by FreshCotton - 322 EL Camino - (2013) 3:14 (The Netherlands)

Chef Misha bakes veal in a Salvia Divinorum Crut with Magic Truffels and Marijuana, and I'm pretty sure I got a contact high from watching this because I am suddenly very hungry.

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Jacuzzi

Diamant brings its instrumental values to real life. In a jacuzzi.

How can you spark a conversation and more important maintain the interest of your target audience in a low interest category like frying fats? That is really a hard to answer question. Market leader Diamant challenged Fitzroy Amsterdam to find a solution.

It all starts with a platform. A platform that has substance and depth, one where relevant as well as fun content can be shared. Like most brands Diamant doesn’t have a natural platform, so it was time to create one. The inspiration came from Diamant’s real essence: the product characteristics of Diamant frying fats: a crispy exterior and a soft interior... of any snack.

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Knab.nl - Launching a ship / Bank - (2013) :30 (The Netherlands)

Knab is bank backwards. It's also a new way of banking. So why smash the bottle against a boat when you can smash a whole boat into the bottle?

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Playboy poster with augmented reality layer allows smart phones to see more of the models

Playboy are trying their hand on being cutting edge advertisers, with this street poster that has augmented reality. First, you have to download the Layar app in order to be able to see the augmented reality attached to this street poster. Like the Lexus swimsuit model print ad which already used an extra layer to a print ad, the extra you get to see with this poster is simply more of the ladies. Unlike the Lexus ad though, there's more that just what meets the eye, as the Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well.

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KLM "Must See map" (2013) :45 (Netherlands)

Dutch agency Code d'Azur and KLM have a fun idea. The Must See Map. Instead of asking the twitterverse and Facebook, etc for tips on where to go see and do on your next vacation, you can ask your friends, they'll answer via the same channels, and then KLM will send you a personalized map with your friends' recommendations instead.

Since the personalized map takes three weeks to arrive this does not allow for spontaneity in vacationing. However, there's always this thing called Yelp which is what you're already using anyway.

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