The Netherlands

 
 
 

Heineken - The Entrance - (2010) :90

Heineken - The Entrance - (2010) :90

Man makes a spectacular entrance to the tune of The Asteroids Galaxy Tour's "the Golden age"

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Pink Ribbon Magazine campaign: Alive & Kicking / I've won / Signs I survived

Remember last year's launch campaign with the film "two girlfriends", and the press ads with boob poetry for Pink Ribbon Magazine? Well, they were so popular that Grey Amsterdam is doing another round. These are the press ads in the 2010 Pink Ribbon campaign.
 

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Philips Nigel & Victoria - Apartment - part 1

Philips Nigel & Victoria - Apartment - part 1

Today, Philips launches ‘Nigel and Victoria’ a new online-only comedy show, or a non-romantic comedy because Nigel is failing miserably to score, and it previews new lifestyle products including iPad accessories, a solar rechargeable power pack, and different types of headphones.

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Philips Nigel & Victoria - "It's my film" - part 2

Philips Nigel & Victoria - "It's my film" - part 2

Nigel and Victoria have their first very frank encounter about what sort of films they're trying to make here. If he's trying to woo her, he's going about it in a very odd way. Also, it looks like Victoria might be addicted to chocolate muffins.

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Philips Nigel & Victoria - Subdued - part 3

Philips Nigel & Victoria - Subdued - part 3

Nigel keeps making a fool out of himself, and angers Victoria to the point of violence.

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Richard Gorodecky, Amsterdam Worldwide

Richard Gorodecky, Amsterdam Worldwide

We had a chat with Richard Gorodecky, the Executive Art Director of Amsterdam Worldwide at the terrace of the Majestic Hotel in Cannes on the very last day of the Cannes Lions 2010 festival, about craft and engaging todays consumer.

The only advertising that gets noticed is the advertising that people like, or want to engage in.

He stresses that you can not lie in advertising, in fact you can't lie about anything, ever, these days, as you'll be found out in nanoseconds. Brands are built on truth, integrity and great storytelling. We soon veer off talking about smugscreens and as a bonus, Richard does his Cannes Lions impression.

Really great ideas are rare as rocking-horse shit.

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Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

This giant TV-billboard in the Rembrandtplein is perfectly situated to be stared at whilst ones waits for the tram. I've often stood there and stared at TV-commercials contemplating what would be the ultimate idea to run in this space. And, here it is.

There's a problem in The Netherlands that public service employees face aggression and violence, and witnesses do nothing to help or stop the situation. This PSA holds a mirror up to the people on the street, showing them onscreen (as people do love to look at themselves), but with a little help of a scene previously filmed against bluescreen background, they find that they are now in a scene where paramedics face violence, and they play the part of the onlookers who don't intervene when the paramedics need help.

Another billboard in Rotterdam shows the same scenario. Genius.

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Citroën 2012 (Maya Calendar), 2010, 30', Netherlands

Agency: Euro RSCG Amsterdam
Creatives (CD's): Joost van Praag Sigaar, Laurens Boschman
Sound: Postoffice
Client: Citroën Netherlands
Account: Erica Törnlöw, Esther Alblas

The ad was aired in the first week of April 2010, in the Netherlands (and in Dutch).

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K-Swiss - ‘You gotta know your classics’ Campaign

Forty-four years after its launch, K- Swiss is finally telling The Classic’s story.

The timing of The Classic storytelling campaign comes on the eve of K-Swiss’s launch of a whole new era of Classics. Before introducing a whole new generation of Classics, K-Swiss thought it was time to set the record straight about its quietly iconic shoe. And it’s only fitting that the company a few secrets in the process. Like what the ‘K’ in its name actually stands for, or why its original owners only produced a single shoe twenty years long. The campaign tackles these answers and more in a story that stretches across 8 short chapters under the campaign motto: ‘You gotta know your classics.’

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Philips CINEMA 21:9 Carousel / Behind the scenes of the Titanium Lion winner

Philips CINEMA 21:9 Carousel / Behind the scenes of the Titanium Lion winner

Behind the scenes of the Cannes 2009 Titanium winning Phillips ad: "How did they do that?" it's actually dead simple, everyone stood still on set.

To see the finished ad, check back in April - PHILIPS CINEMA 21:9 - Carousel

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