The Netherlands

 
 

Heineken - The Switch - (2012) :90 (The Netherlands)

You've seen The Entrance, you've spied on The Date, now Heine

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A Bike Called Arnold (2012)

"My name is Arnold Bike. I was created by Ad Agency - Arnold Amsterdam as a unique piece to promote the new agency. " No joke, Arnold ad agency created a nicely curvy red bike called Arnold, that spelled out its own name. Even in Amsterdam, where there's a million bikes, this bright red bike catches your eye. The team worked with Swiss designer Juri Zaech to create a frame that not only spells the name A-r-n-o-l-d, but is also a functioning bicycle. Throughout the process, the challenge was to engineer a frame which supported the cyclist’s weight, whilst also achieving excellence in typographical design. Sean Thompson, CCO Arnold Amsterdam, said:
“The bike says Arnold, the streets say Amsterdam and the social networks do the rest. It's advertising in its purest sense.
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Kit Kat "have a break" sandwich board man in line at the Apple Store

JWT Amsterdam and Kit Kat teased all those Apple fans lining up for new gear by having a sandwich board sign man stand in line wearing the "Have a break, have a kit kat" logo. Nicely done.

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Sony PlayStation - Sorcery / The magic wand / Rat - (2012) :30 (The Netherlands)

Director Jeff Low from biscuit filmworks UK shot this advert for Sony PlayStation Move.

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Corny - Ooh me so Corny - 2012 The Netherlands

It's all about corny oddvertising.

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Royal Dutch Shell - Live With It App - (2012)

Royal Dutch Shell has come up with a novel solution to the pollution it is widely blamed for in the Niger Delta, Africa. The Live With It app. This clever app helps you keep track of what Earth Netherlands calls "the world’s largest oil spill."
The Worse Than Bad campaign made this app to help the people of the Niger Delta cope with the hazards of oil pollution, gas flares and contaminated water. The Live with it App can help you survive in heavily polluted area using the latest in gamification, QR codes and geolocation. Hell, it'll even be fun as long as you have your iPhone handy.

Oh, the sarcasm is heavy in this ad. Quite amusing.

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Bavaria - Charlie Sheen is reborn - (2012) :30 (The Netherlands)

Charlie Sheen is reborn - we all know he'll be doing this ad-acting tour until we're out of #winning jokes. In this ad, which ends with the line "Zo" from "zo, nu eerst een Bavaria" the line that has been going for so many years and can be translated to "There, now we can have a Bavaria," Charlie really deserves a beer at the end.

See he checks out of the "California Rehab Clinic" with a cheery "lets not have a drink sometime" (har har) and then as he drives home he sees everyone who shouldn't be having beer, having a beer.

It's no Alles onder Controle, but what the hey.

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PSA Stivoro anti smoking - Pyramids / Motorcycles / Choo shoes - the netherlands

You know, I've recently given up my pack-a-day habit and it's not really a good thing if your visual makes me twitch looking for a lighter. It's also not so good if the whole 'sculpt a picture out of cigarettes' execution been used before like with the Hitler and Bin Ladin posters created from cigarettes. To make it even more badlandery, the idea of how much money you spend (read waste) on smoking has been explored before as well. Still, it's a rather arresting visual so I hope it does hit home with some in the target.

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Stop the Traffik - "Girls going wild in red light district" - (2012) . case study

It starts out like a typical night in the red light district. Men mulling about outside of the red lit windows where barely clad ladies are flaunting their stuff. But then something happens, a woman shakes and another and another, all the while music by Raveyards grows louder over the canal. The six women perform a nicely synchronized dance in the windows of this building and attract even more onlookers. When their routine is done the impressed onlookers spontaneously applaud. That's when the sign above the building appears, and I applaud.

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KPN Hi - Wie belt er nou nog? / Who still calls? - (2012) :40 (The Netherlands)

Meet Mama, the lonely woman who dusts off her sons portrait while stiupsin at it. She glares at her phone all day while the crooning singer of the soundtrack waxes poetically about "I tweet all my friends, and facebook all day, but Mama, I'd rather be calling you"

Late at night she gets a call, its her son that needs to be picked up. I don't need to translate her response, I'm sure you all get it - and this is where Hi comes in, they offer a "Hi unlimited" contract with no extra cost for Twitter, Facebook and Whatsapp. And you can still make free calls when your internet bundle is exhausted*. You can select add-ons like free calls and free sms.

And if you phone her a little more often, she might not be so mad at you, son.

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