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PSA Stivoro anti smoking - Pyramids / Motorcycles / Choo shoes - the netherlands

You know, I've recently given up my pack-a-day habit and it's not really a good thing if your visual makes me twitch looking for a lighter. It's also not so good if the whole 'sculpt a picture out of cigarettes' execution been used before like with the Hitler and Bin Ladin posters created from cigarettes. To make it even more badlandery, the idea of how much money you spend (read waste) on smoking has been explored before as well. Still, it's a rather arresting visual so I hope it does hit home with some in the target.

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Hyundai Veloster - Death (fooled) - (2011) :30 (The Netherlands)

Hyundai Veloster -  Death (fooled) - (2011) :30 (The Netherlands)

The board of directors at Hyundai did not approve this ad, as they deemed it "too shocking for our brand", but it's still quite a funny and effective idea showing off the three-door car.

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Levi's street murals in Berlin celebrate modern day pioneers for "Go Forth" campaign

Berliner Pioneers Immortalized locally by artist Vhils to celebrate "Go Forth".

To honour the campaign, Levi’s and W+K Amsterdam collaborated with the Portuguese street artist Alexandre Farto, aka Vhils, to create a series of street murals that captures the faces of some of Berlin’s modern day pioneers in a dramatic and poetic way. These pioneers serve as an inspiration for the city and embody the 'Go Forth’'spirit. Vhils sculpted the portraits of pioneers Fadi Saad, Various & Gould, Joe Hatchiban and Sven Marquardt into major building facades dotted throughout Berlin.

This "Making of" documentary capturing Vhils’ at work complements the murals themselves.

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Interbest Outdoor company threatens: advertise here or he gets naked!

Strippers sell! Even if you really don't want to see anyone naked, as your drive to work on your morning commute. This guy was plastered on a large billboard and as the days passed, he stripped off little by little. The line? "The sooner you advertise here, the better..." Right, lets get a half-naked fit young woman up there instead. Poor doofus-dad.

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Heineken - The Entrance - (2010) :90

Heineken - The Entrance - (2010) :90

Man makes a spectacular entrance to the tune of The Asteroids Galaxy Tour's "the Golden age"

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Pink Ribbon Magazine campaign: Alive & Kicking / I've won / Signs I survived

Remember last year's launch campaign with the film "two girlfriends", and the press ads with boob poetry for Pink Ribbon Magazine? Well, they were so popular that Grey Amsterdam is doing another round. These are the press ads in the 2010 Pink Ribbon campaign.
 

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Philips Nigel & Victoria - Apartment - part 1

Philips Nigel & Victoria - Apartment - part 1

Today, Philips launches ‘Nigel and Victoria’ a new online-only comedy show, or a non-romantic comedy because Nigel is failing miserably to score, and it previews new lifestyle products including iPad accessories, a solar rechargeable power pack, and different types of headphones.

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Philips Nigel & Victoria - "It's my film" - part 2

Philips Nigel & Victoria - "It's my film" - part 2

Nigel and Victoria have their first very frank encounter about what sort of films they're trying to make here. If he's trying to woo her, he's going about it in a very odd way. Also, it looks like Victoria might be addicted to chocolate muffins.

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Philips Nigel & Victoria - Subdued - part 3

Philips Nigel & Victoria - Subdued - part 3

Nigel keeps making a fool out of himself, and angers Victoria to the point of violence.

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Richard Gorodecky, Amsterdam Worldwide

Richard Gorodecky, Amsterdam Worldwide

We had a chat with Richard Gorodecky, the Executive Art Director of Amsterdam Worldwide at the terrace of the Majestic Hotel in Cannes on the very last day of the Cannes Lions 2010 festival, about craft and engaging todays consumer.

The only advertising that gets noticed is the advertising that people like, or want to engage in.

He stresses that you can not lie in advertising, in fact you can't lie about anything, ever, these days, as you'll be found out in nanoseconds. Brands are built on truth, integrity and great storytelling. We soon veer off talking about smugscreens and as a bonus, Richard does his Cannes Lions impression.

Really great ideas are rare as rocking-horse shit.

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