Agency: Wieden+Kennedy Amsterdam
Production Company: Psyop
Branded ass? Sure, with spank-vertising. anything is possible.
Directdaily tips us to this gem in targeted advertising. The crazier what you sell is, the crazier you can make your ad. When talking to a very narrow target like a group of sadomasochistic fetishists it makes total sense to get a branded spank paddle and slap your clients logo onto a ladies red cheeks. Move over assvertising, we have now entered the era of "spankvertising".
See full image inside where the Dutch porn actress Sofia Valentine demonstrates how the whip was employed when she advertised the fetish magazine MASSAD during S & M fetish parties in Amsterdam.
Sometimes I really love the short description that comes with the films. Like this one;
They used a new camera technique which basically had the camera strapped into the woman's crotch -like a camera nappy.
I mean, seriously, when you woke up this morning did you think that you'd get to read the words "camera-nappy" today? We live a great life people!
the description continues:
It's a female Dutch creative team and a female Dutch agency head of Broadcast (see credits attached). The two British ECDs at GREY Amsterdam, who joined six months ago, are Seyoan Vela and Colin Lamberton. The spot is directed by Robert Nylund.
I can't help but think they're stressing that "Female creative team" bit so much because a) female creative teams are still few and far between and b) nobody is gonna believe it.
Elisa explains why she came up with the idea of showing everything from the point of view of a womans vagina: “This commercial takes Lactacyd from feeling like a medical product to feeling like an essential part of a woman’s personal care routine. It’s unapologetic and instead unashamedly confident and energetic in the way women today are.” . I had no idea that this soap had a "medical product" image. Swedes are involved in this as well, since Klas Åhlund, the former guitarist in the band Teddybears STHLM, has set the sound to this "day in the life of a Vajayjay" film.
What if the roles were reversed. Yeah, there's a scenario that can break crazy cat ladies heart (that's me, I'm a crazy cat lady). Nice masks on the cats too. Thanks for the twist 'Nice Tie Sir' and production company Pink Rabbit, Amsterdam. Kiki Meijer produced it, adgrunt Heinrich Vejlgaard and partner Scott Smith wrote it.
"ph/law pitch infront of TomTom office." is all the info that I got with this mystery submission. They're attaching "for rent" signs (te huur is for rent in Dutch) on highway signs and then airing this ad on the giant TV Screen at the Rembrandtplein in Amsterdam which just happens to be where TomTom "the smart choice in personal navigation" has their offices.
For Nike Women from Wieden+Kennedy, Amsterdam comes a short story of a tall girl.
For Nike Women from Wieden+Kennedy, Amsterdam. Delphine does not think that Judo is too macho.
For Nike Women from Wieden+Kennedy, Amsterdam. Directed by Edouard Salier we watch Spirig fight against mother nature.
For Nike Women from Wieden+Kennedy, Amsterdam. This one directed by Nieto shows how each body-part speaks against the hurdles - it's very nice and surreal.
For Nike Women from Wieden+Kennedy, Amsterdam. Sharipova's story told in a simple line-style.
Written by an American and a Brit (Peter Albores + Chris Landy) and directed by a Frenchman (Thomas Mailaender). All for zero budget. (the oiled up babes pushing a car reminded me of Arla treat women like cows.)
Written by an American and a Brit (Peter Albores + Chris Landy) and directed by a Frenchman (Thomas Mailaender). All for zero budget.
Quite the catchy tune from 180 Amsterdam "going greeeen"
Saatchi & Saatchi Amsterdam produced this online film that was sent to all Dutch ad agencies as an invite to the Cannes 2008 Showcase to Amsterdam.
Trivia: That's my old office that the gorilla runs past in this scene. Seriously. For a moment there I even thought he was in my old office with the blue shelf but that's an office in the opposite wing. Me and another adgrunt you see hanging around here on occasion used to have a grand old time chainsmoking in there while concepting. Ah, those were the days. With all the old macs this video is like a time-capsule for me.
Our Dutch pals at SWH show off what they did to remind people that you can't just bring any old thing into the Netherlands, so they should declare. One morning they went to Shipol airport with a bunch of red suitcases, with alligator tails hanging out of them, and placed these suitcases on the luggage bands. On the suitcases there was a message: "Someting to declare? Please go to the red channel" (In dutch: "Iets aan te geven? Ga dan naar de rode balie.")
("alligator suitcase" doesn't sound half as good as "Krokodillen Koffert" by the way)
DDB Amsterdam creates scary aliens with the help of Stylewar and Stink.
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