The Netherlands

 
 

Richard Gorodecky, Amsterdam Worldwide

Richard Gorodecky, Amsterdam Worldwide

We had a chat with Richard Gorodecky, the Executive Art Director of Amsterdam Worldwide at the terrace of the Majestic Hotel in Cannes on the very last day of the Cannes Lions 2010 festival, about craft and engaging todays consumer.

The only advertising that gets noticed is the advertising that people like, or want to engage in.

He stresses that you can not lie in advertising, in fact you can't lie about anything, ever, these days, as you'll be found out in nanoseconds. Brands are built on truth, integrity and great storytelling. We soon veer off talking about smugscreens and as a bonus, Richard does his Cannes Lions impression.

Really great ideas are rare as rocking-horse shit.

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Centraal Beheer - Mouse - May 2010 - Netherlands

Centraal Beheer - Mouse - May 2010 - Netherlands
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Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

This giant TV-billboard in the Rembrandtplein is perfectly situated to be stared at whilst ones waits for the tram. I've often stood there and stared at TV-commercials contemplating what would be the ultimate idea to run in this space. And, here it is.

There's a problem in The Netherlands that public service employees face aggression and violence, and witnesses do nothing to help or stop the situation. This PSA holds a mirror up to the people on the street, showing them onscreen (as people do love to look at themselves), but with a little help of a scene previously filmed against bluescreen background, they find that they are now in a scene where paramedics face violence, and they play the part of the onlookers who don't intervene when the paramedics need help.

Another billboard in Rotterdam shows the same scenario. Genius.

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Citroën 2012 (Maya Calendar), 2010, 30', Netherlands

Agency: Euro RSCG Amsterdam
Creatives (CD's): Joost van Praag Sigaar, Laurens Boschman
Sound: Postoffice
Client: Citroën Netherlands
Account: Erica Törnlöw, Esther Alblas

The ad was aired in the first week of April 2010, in the Netherlands (and in Dutch).

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K-Swiss - ‘You gotta know your classics’ Campaign

Forty-four years after its launch, K- Swiss is finally telling The Classic’s story.

The timing of The Classic storytelling campaign comes on the eve of K-Swiss’s launch of a whole new era of Classics. Before introducing a whole new generation of Classics, K-Swiss thought it was time to set the record straight about its quietly iconic shoe. And it’s only fitting that the company a few secrets in the process. Like what the ‘K’ in its name actually stands for, or why its original owners only produced a single shoe twenty years long. The campaign tackles these answers and more in a story that stretches across 8 short chapters under the campaign motto: ‘You gotta know your classics.’

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Philips CINEMA 21:9 Carousel / Behind the scenes of the Titanium Lion winner

Philips CINEMA 21:9 Carousel / Behind the scenes of the Titanium Lion winner

Behind the scenes of the Cannes 2009 Titanium winning Phillips ad: "How did they do that?" it's actually dead simple, everyone stood still on set.

To see the finished ad, check back in April - PHILIPS CINEMA 21:9 - Carousel

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Wakker Dier (Animals Awake) - Ancilla Tilia strips - (2009) :60 (The Netherlands)

Wakker Dier (Animals Awake) - Ancilla Tilia strips - (2009) :60 (The Netherlands)

PETA has found competition. Ancilla Tilia was crowned the sexiest vegetarian of 2008, and is a famous fetish model. Here she strips naked for Wakker Dier (Animals Awake), only to be gutted alive by a chain-smoking fisherman. Fish and ladies, they're all the same, right?

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Heineken - Walk-in fridge / Walking fridge - (2009)

Heineken - Walk-in fridge / Walking fridge - (2009)

A man wants that kitchen he's seen in the Heineken commercials. He gets something else, that's just as good.

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MASSAD - Spankvertising - ambient, The Netherlands

Branded ass? Sure, with spank-vertising. anything is possible.

Directdaily tips us to this gem in targeted advertising. The crazier what you sell is, the crazier you can make your ad. When talking to a very narrow target like a group of sadomasochistic fetishists it makes total sense to get a branded spank paddle and slap your clients logo onto a ladies red cheeks. Move over assvertising, we have now entered the era of "spankvertising".

See full image inside where the Dutch porn actress Sofia Valentine demonstrates how the whip was employed when she advertised the fetish magazine MASSAD during S & M fetish parties in Amsterdam.
 

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Keep Holland clean foundation / Dutch government - Garbage bus - bus ad, The Netherlands

I ask you, what better way to tell people to quit leaving their garbage on the bus? Grey Amsterdam turned a bus into a garbage truck.

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