At first glance, I thought this slanted back poster on a bus-behind created by Lowe, Amsterdam meant that weight watchers will help you get that perfect crookedness... Then I spotted the fat lady on the right hand side of the bus. Very funny guys.
Gus Powell weaves some 1970s golden magic over these shots taken of Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Haile Gebrselassie, Jeremy Wariner and Yelena Isinbayeva as they prepare in Beijing.
It is not just me who's getting flashbacks to the seventies and those photographs printed on that oddly tactile photo-paper, tiny shorts and hot vinyl car seats, band-aids, kool-aid and sun all over - is it? It's a magical look he's created with these shoots, I really dig it.
To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favorites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.
In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.
Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub zero temperatures training and familiarizing themselves with the host city.
adidas and 180 Amsterdam went there to capture it.
One doesn't usually book a single busposter (or "abri poster" as it's called in Dutch) - but that's exactly what Euro did for this one. This poster is at a tramstop where tram number 5 picks up creatives and suits from the four largest agencies in Amstelveen - a suburb of Amsterdam. They are either on their way home, or heading to the Bermuda triangle and a few drinks after work, quite likely hanging out with other ad-people. Either way, these ad-men and women wait here and the tram stop poster now speaks to them directly - want another job? Euro RSCG got help from JC Decaux so that they could make this one-time-and-place-only poster was placed on the ideal spot. Useless trivia: I used to wait for the tram at exactly this stop.
Agency: Euro RSCG Amsterdam
Joost van Praag Sigaar (Creative Director & CW)
Laurens Boschman (Creative Director & AD)
Bokito is now a world famous gorilla, after he escaped from his enclosure in the Rotterdam Zoo May18, and tore up the zoo while attacking a woman in particular and several other people.
From the Wikiedia:
The woman who was attacked had been a regular visitor to the great apes' enclosure, visiting an average of 4 times per week. She had a habit of touching the glass that separated her from the gorillas, while making eye contact with Bokito and smiling to him, a practice that is discouraged by primatologists, as apes are likely to interpret human smiling as a form of aggressive display. Zoo employees had previously warned her against doing this, but she continued, claiming a special bond with him: in an interview with De Telegraaf, she said "if I laugh at him, he laughs back"
Bokito was probably extremely annoyed with this woman in particular since he went after her when he escaped from his enclosure, and inflicted more than 100 bite wounds on her as well as several broken bones. The Health insurance company FBTO couldn't wait to get in on this action and distrubuted 2.000 "BokitoViewers" at the entrance to Rotterdam Zoo, simple glasses that avoid eye contact.
Here's a clever use of those annoying 'cover the whole back window of the bus' sticker ads, the sticker makes it look as if the bus is driving backward, featuring Centraal Beheer's old tagline "just call Apeldoorn..."