The Netherlands

 
 

K-Swiss - ‘You gotta know your classics’ Campaign

Forty-four years after its launch, K- Swiss is finally telling The Classic’s story.

The timing of The Classic storytelling campaign comes on the eve of K-Swiss’s launch of a whole new era of Classics. Before introducing a whole new generation of Classics, K-Swiss thought it was time to set the record straight about its quietly iconic shoe. And it’s only fitting that the company a few secrets in the process. Like what the ‘K’ in its name actually stands for, or why its original owners only produced a single shoe twenty years long. The campaign tackles these answers and more in a story that stretches across 8 short chapters under the campaign motto: ‘You gotta know your classics.’

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Philips CINEMA 21:9 Carousel / Behind the scenes of the Titanium Lion winner

Philips CINEMA 21:9 Carousel / Behind the scenes of the Titanium Lion winner

Behind the scenes of the Cannes 2009 Titanium winning Phillips ad: "How did they do that?" it's actually dead simple, everyone stood still on set.

To see the finished ad, check back in April - PHILIPS CINEMA 21:9 - Carousel

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Wakker Dier (Animals Awake) - Ancilla Tilia strips - (2009) :60 (The Netherlands)

Wakker Dier (Animals Awake) - Ancilla Tilia strips - (2009) :60 (The Netherlands)

PETA has found competition. Ancilla Tilia was crowned the sexiest vegetarian of 2008, and is a famous fetish model. Here she strips naked for Wakker Dier (Animals Awake), only to be gutted alive by a chain-smoking fisherman. Fish and ladies, they're all the same, right?

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Heineken - Walk-in fridge / Walking fridge - (2009)

Heineken - Walk-in fridge / Walking fridge - (2009)

A man wants that kitchen he's seen in the Heineken commercials. He gets something else, that's just as good.

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MASSAD - Spankvertising - ambient, The Netherlands

Branded ass? Sure, with spank-vertising. anything is possible.

Directdaily tips us to this gem in targeted advertising. The crazier what you sell is, the crazier you can make your ad. When talking to a very narrow target like a group of sadomasochistic fetishists it makes total sense to get a branded spank paddle and slap your clients logo onto a ladies red cheeks. Move over assvertising, we have now entered the era of "spankvertising".

See full image inside where the Dutch porn actress Sofia Valentine demonstrates how the whip was employed when she advertised the fetish magazine MASSAD during S & M fetish parties in Amsterdam.
 

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Keep Holland clean foundation / Dutch government - Garbage bus - bus ad, The Netherlands

I ask you, what better way to tell people to quit leaving their garbage on the bus? Grey Amsterdam turned a bus into a garbage truck.

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Mercedes-Benz & Pink Ribbon - Crash test - print, The Netherlands

Some things should be tested by experts. Please let a stranger fondle your boobs today! ;P

FHV BBDO Amsterdam
Jaap Vliegenthart : Photographer
Souverein : Retoucher
Mark Muller : CD/Copywriter
Joris van Elk : Art Director

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WeightWatchers - Slanted Bus - outdoor, The Netherlands

At first glance, I thought this slanted back poster on a bus-behind created by Lowe, Amsterdam meant that weight watchers will help you get that perfect crookedness... Then I spotted the fat lady on the right hand side of the bus. Very funny guys.

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M&M's - Personalized M&M's - billboard, The Netherlands

FHV BBDO Amsterdam (where I once worked a lifetime ago) announce that you can personalize your M&M’s on "mymms.nl" with this billboard.

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Adidas - GOLD IS NOT A GIVEN - (global print) , The Netherlands

Gus Powell weaves some 1970s golden magic over these shots taken of Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Haile Gebrselassie, Jeremy Wariner and Yelena Isinbayeva as they prepare in Beijing.

It is not just me who's getting flashbacks to the seventies and those photographs printed on that oddly tactile photo-paper, tiny shorts and hot vinyl car seats, band-aids, kool-aid and sun all over - is it? It's a magical look he's created with these shoots, I really dig it.

To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favorites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.
In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.
Why?
Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub zero temperatures training and familiarizing themselves with the host city.
adidas and 180 Amsterdam went there to capture it.

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