The Netherlands

 
 

Trouw - Doubt - (2013) :30 (The Netherlands)

Trouw - Doubt - (2013) :30 (The Netherlands)

"Doubt. Without doubt there's be no discussion."

Dutch is a pragmatic sort of language, and I can 'hear' how this copy would sound a lot better in Dutch, making it all seem more profound. It's also interesting that it's the newspapers editors and journalists you see in the ad, and not stock photos of random models. “Most likely the very best newspaper in Holland” is the tagline Trouw has run with for years. yes, most likely, even the line doubts.

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Amnesty International Amsterdam says: "Do not frighten President Putin with protests"

"Critical journalists not allowed" says the tape that seals off the inner canals of Amsterdam where Putin is. Amnesty International bought abri posters stating "punk bands strictly prohibited" and giant posters on buildings warn "Do not frighten President Putin - no protesting allowed in this area.

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Playboy poster with augmented reality layer allows smart phones to see more of the models

Playboy are trying their hand on being cutting edge advertisers, with this street poster that has augmented reality. First, you have to download the Layar app in order to be able to see the augmented reality attached to this street poster. Like the Lexus swimsuit model print ad which already used an extra layer to a print ad, the extra you get to see with this poster is simply more of the ladies. Unlike the Lexus ad though, there's more that just what meets the eye, as the Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well.

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KLM "Must See map" (2013) :45 (Netherlands)

KLM "Must See map" (2013) :45 (Netherlands)

Dutch agency Code d'Azur and KLM have a fun idea. The Must See Map. Instead of asking the twitterverse and Facebook, etc for tips on where to go see and do on your next vacation, you can ask your friends, they'll answer via the same channels, and then KLM will send you a personalized map with your friends' recommendations instead.

Since the personalized map takes three weeks to arrive this does not allow for spontaneity in vacationing. However, there's always this thing called Yelp which is what you're already using anyway.

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Drive Road Safety Campaign for TopGear Magazine

DraftFCB were shocked by the alarming fact that each year an average of 100 children are killed by motorists in urban areas and decided to create an ad on that topic as a reminder about the importance of safe driving.

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Stoere Vrouwen - Victoria Koblenko strips for Fair Fashion - (2012) :30 (The Netherlands)

Stoere Vrouwen - Victoria Koblenko strips for Fair Fashion - (2012) :30 (The Netherlands)

Victoria Koblenko explains why she's taking off all her clothes.

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Heineken - The Switch - (2012) :90 (The Netherlands)

You've seen The Entrance, you've spied on The Date, now Heineken switches bars on you, transforming a skeevy dive into a high-class jazz-toot

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Kit Kat "have a break" sandwich board man in line at the Apple Store

JWT Amsterdam and Kit Kat teased all those Apple fans lining up for new gear by having a sandwich board sign man stand in line wearing the "Have a break, have a kit kat" logo. Nicely done.

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PSA Stivoro anti smoking - Pyramids / Motorcycles / Choo shoes - the netherlands

You know, I've recently given up my pack-a-day habit and it's not really a good thing if your visual makes me twitch looking for a lighter. It's also not so good if the whole 'sculpt a picture out of cigarettes' execution been used before like with the Hitler and Bin Ladin posters created from cigarettes. To make it even more badlandery, the idea of how much money you spend (read waste) on smoking has been explored before as well. Still, it's a rather arresting visual so I hope it does hit home with some in the target.

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Heineken - This is the Game / Rugby world cup 2011

Heineken - This is the Game / Rugby world cup 2011

Oooh. Three of my favorite things in one ad, men in kilts, rugby, and men built like redwood trees wearing tiny shorts slamming into each other on the field. Oh right, that's rugby.

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