The Netherlands

 
 

Pink Ribbon Magazine campaign: Alive & Kicking / I've won / Signs I survived

Remember last year's launch campaign with the film "two girlfriends", and the press ads with boob poetry for Pink Ribbon Magazine? Well, they were so popular that Grey Amsterdam is doing another round. These are the press ads in the 2010 Pink Ribbon campaign.
 

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Mini countryman - FLOW - (2010) :60

BSUR Amsterdam and Smuggler get together to create and updated mini car chase through italian streets. Shot in downtown Milan and Lake Como, Italy the "Flow" ad shows the mini becoming many minis, as it splits up and merges back together again in a metaphor of driving being an adventure and you can choose any path you want. Or it's just a depiction of actual Milan traffic. I'm going with the latter.

The ad might be created in the Netherlands, but it will run internationally and of course, there's a Swede in the picture: Swedish director Robert Jitzmark shot it. Vikings never stopped conquering the world, you know.

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Philips Nigel & Victoria - Apartment - part 1

Today, Philips launches ‘Nigel and Victoria’ a new online-only comedy show, or a non-romantic comedy because Nigel is failing miserably to score, and it previews new lifestyle products including iPad accessories, a solar rechargeable power pack, and different types of headphones.

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Philips Nigel & Victoria - "It's my film" - part 2

Nigel and Victoria have their first very frank encounter about what sort of films they're trying to make here. If he's trying to woo her, he's going about it in a very odd way.

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Philips Nigel & Victoria - Subdued - part 3

Nigel keeps making a fool out of himself, and angers Victoria to the point of violence.

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Heineken - The Tube - (2010)

I'm beginning to think that Heineken might be a nightmare client.

We all remember the walk in closet, which was quite the runaway success for the beer brand, aired practically everywhere around the planet and nabbed itself some lions in Cannes. I guess Heineken liked it too. So they asked for "more like that".

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Adidas F50 adiZero 'The Goal Counter' (2010) :60 (The Netherlands)

180's executive creative director/managing partner Andy Fackrell says: “This film is particularly pertinent now as it is in marked contrast to the superstar marketing activity that has dominated this World Cup."

This is true. And those Adidas wallpaintings are looking quite great. The ad follows a particularly obsessed fan-kid who defaces an Adidas wall painting every time a goal is scored by a player wearing the Adidas F50. The amazing paintings are created by up-and-coming African artists Paul Kasemwana and Espoir Kennedy, and they tell the story of the 2010 FIFA World Cup in traditional African style, the story of 32 heroes and 32 nations battling it out for the greatest prize in football.

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TomTom - Master Yoda

The ony way this ad could have looked any better is if the sound engineer on the left was wearing the KeyBoard cat /

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Richard Gorodecky, Amsterdam Worldwide

Richard Gorodecky, Amsterdam Worldwide

We had a chat with Richard Gorodecky, the Executive Art Director of Amsterdam Worldwide at the terrace of the Majestic Hotel in Cannes on the very last day of the Cannes Lions 2010 festival, about craft and engaging todays consumer.

The only advertising that gets noticed is the advertising that people like, or want to engage in.

He stresses that you can not lie in advertising, in fact you can't lie about anything, ever, these days, as you'll be found out in nanoseconds. Brands are built on truth, integrity and great storytelling. We soon veer off talking about smugscreens and as a bonus, Richard does his Cannes Lions impression.

Really great ideas are rare as rocking-horse shit.

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Onitsuka Tiger - Tansu Shoe - (2010) Gold lion

The Onitsuka Tiger Tansu Shoe took four months to build, by a family of ninth generation Japanese cabinet makers before it became both a website, and went on tour in Tiger shops around the world

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