The Netherlands

 
 

Euro RSCG Amsterdam recruitment - a very targeted poaching poster

One doesn't usually book a single busposter (or "abri poster" as it's called in Dutch) - but that's exactly what Euro did for this one. This poster is at a tramstop where tram number 5 picks up creatives and suits from the four largest agencies in Amstelveen - a suburb of Amsterdam. They are either on their way home, or heading to the Bermuda triangle and a few drinks after work, quite likely hanging out with other ad-people. Either way, these ad-men and women wait here and the tram stop poster now speaks to them directly - want another job? Euro RSCG got help from JC Decaux so that they could make this one-time-and-place-only poster was placed on the ideal spot. Useless trivia: I used to wait for the tram at exactly this stop.

 

 

Agency: Euro RSCG Amsterdam
Joost van Praag Sigaar (Creative Director & CW)
Laurens Boschman (Creative Director & AD)

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Bokito Glasses for all Zoo visitors - guerilla The Netherlands

Bokito is now a world famous gorilla, after he escaped from his enclosure in the Rotterdam Zoo May18, and tore up the zoo while attacking a woman in particular and several other people.

From the Wikiedia:

The woman who was attacked had been a regular visitor to the great apes' enclosure, visiting an average of 4 times per week. She had a habit of touching the glass that separated her from the gorillas, while making eye contact with Bokito and smiling to him, a practice that is discouraged by primatologists, as apes are likely to interpret human smiling as a form of aggressive display. Zoo employees had previously warned her against doing this, but she continued, claiming a special bond with him: in an interview with De Telegraaf, she said "if I laugh at him, he laughs back"

Bokito was probably extremely annoyed with this woman in particular since he went after her when he escaped from his enclosure, and inflicted more than 100 bite wounds on her as well as several broken bones. The Health insurance company FBTO couldn't wait to get in on this action and distrubuted 2.000 "BokitoViewers" at the entrance to Rotterdam Zoo, simple glasses that avoid eye contact.

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Centraal Beheer Apeldoorn - "Backward driving bus" - (The Netherlands)

Here's a clever use of those annoying 'cover the whole back window of the bus' sticker ads, the sticker makes it look as if the bus is driving backward, featuring Centraal Beheer's old tagline "just call Apeldoorn..."

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Central Beheer - Ambulance (2007) 0:70 (Netherlands)

Central Beheer - Ambulance (2007) 0:70 (Netherlands)

Trivia: this ad is filmed in Loviisa, Finland.

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RED BULL invites you to....

Red Bull invites you to an event in the Netherlands. See inside for the full poster.

Boxing?

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Honda Civic hybrid generation - Suicide - with 0% CO2 emissions

Honda hybrid generation with 0% CO2 emissions means you have to resort to good old fashioned rope to kill yourself.

Note: spec work.

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Heineken - Social Cocktails (2006) Poster (Netherlands)

Heineken's "Meet You There" poster campaign by Strawberry Frog harkens back to the days of the illustrated poster, but with a modern feel. The ads were conceived as giant illustrations for the sides of buildings, reminiscent of 19th century beer advertising.

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Kick ass posters for unbreakable glasses

Oogappel optricians on von Baerlestraat in Amsterdam has a new 'wild plakken' poster campaign out in the Dutch city - one that spoofs those infamous kickboxing and wrestling posters to make a point. Read more to see the campaign.

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Nipple billboards erected in unusual places, introducing the ballboard

An unusual advertising spot for a local piercing shop in Rotterdam - the board behind the basket and the basket itself! Yes, it's the new ballboard.
These new baskets we're placed smack dab between a high-school and a mosque in the last week of 2004, the hoop has been replaced by a larger than life nipple close-up and piercing ring instead... Naturally locals began complaining immediately, attracting the local and national press attention as they covered it and soon the basket had to be removed. More bang for the buck as they say, a single clever basket-billboard bought more press attention than the new piercing shop Queen of rings could have imagined.

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The perfect advertising medium - homeless peoples coats.

Ben & Jerry's have together with a bunch of nuns thought up an idea that clothes the Dutch homeless in warmer winter gear, while advertising ice-cream.

If that isn't enough of a paradox for you, consider this - we ignore ads, we ignore homeless. A match made in heaven is to advertise on the backs of homeless! ;)

Actually it seems to be the brainchild of the nuns who run a charity in the Amsterdam city centre, they have offered to put stickers on the backs of homeless peoples coats as thanks for Ben & Jerry's donation to their cause.
Read more at the Guardian: Ice cream helps keep homeless warm

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