The Netherlands

 
 

Centraal Beheer - Mouse - May 2010 - Netherlands

Centraal Beheer - Mouse - May 2010 - Netherlands
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Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

This giant TV-billboard in the Rembrandtplein is perfectly situated to be stared at whilst ones waits for the tram. I've often stood there and stared at TV-commercials contemplating what would be the ultimate idea to run in this space. And, here it is.

There's a problem in The Netherlands that public service employees face aggression and violence, and witnesses do nothing to help or stop the situation. This PSA holds a mirror up to the people on the street, showing them onscreen (as people do love to look at themselves), but with a little help of a scene previously filmed against bluescreen background, they find that they are now in a scene where paramedics face violence, and they play the part of the onlookers who don't intervene when the paramedics need help.

Another billboard in Rotterdam shows the same scenario. Genius.

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Citroën 2012 (Maya Calendar), 2010, 30', Netherlands

Agency: Euro RSCG Amsterdam
Creatives (CD's): Joost van Praag Sigaar, Laurens Boschman
Sound: Postoffice
Client: Citroën Netherlands
Account: Erica Törnlöw, Esther Alblas

The ad was aired in the first week of April 2010, in the Netherlands (and in Dutch).

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K-Swiss - ‘You gotta know your classics’ Campaign

Forty-four years after its launch, K- Swiss is finally telling The Classic’s story.

The timing of The Classic storytelling campaign comes on the eve of K-Swiss’s launch of a whole new era of Classics. Before introducing a whole new generation of Classics, K-Swiss thought it was time to set the record straight about its quietly iconic shoe. And it’s only fitting that the company a few secrets in the process. Like what the ‘K’ in its name actually stands for, or why its original owners only produced a single shoe twenty years long. The campaign tackles these answers and more in a story that stretches across 8 short chapters under the campaign motto: ‘You gotta know your classics.’

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Mini - Amsterdam big boxes after Christmas - (2009) :60 (The Netherlands)

Mini - Amsterdam big boxes after Christmas - (2009) :60 (The Netherlands)

On the PC Hooftstraat where the chic boutiques are, this large box - which had presumably contained a Mini wrapped up as a christmas gift - was spotted to peoples amusement.

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Heineken - The Walk-in Fridge on the tram - (2009) :33 (The Netherlands)

Heineken - The Walk-in Fridge on the tram - (2009) :33 (The Netherlands)

As a follow-up of the "walk in fridge" commercial (that didn't score as high at Eurobest as the creators hoped) , this Ambient / stunt takes the idea one step further, just in time for the Christmas rush on the streets of Amsterdam.

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Adidas Super 7 - Super 7 Group - (2009) :30 (The Netherlands)

Adidas Super 7 - Super 7 Group - (2009) :30 (The Netherlands)

This campaign was created for adidas by digital agency RIOT (180\ TBWA\ CRITICAL MASS) and written and directed by Lee and Dan (of VW suicide viral ad fame).

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Adidas Super 7 - Tyson Gay - (2009) :30 (The Netherlands)

Adidas Super 7 -  Tyson Gay - (2009) :30 (The Netherlands)

This campaign was created for adidas by digital agency RIOT (180\ TBWA\ CRITICAL MASS) and written and directed by Lee and Dan (of VW suicide viral ad fame).

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Adidas Super 7 - Veronica Campbell-Brown - (2009) :30 (The Netherlands)

Adidas Super 7 -  Veronica Campbell-Brown - (2009) :30 (The Netherlands)

This campaign was created for adidas by digital agency RIOT (180\ TBWA\ CRITICAL MASS) and written and directed by Lee and Dan (of VW suicide viral ad fame).

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Adidas Super 7 - Blanka Vlasic - (2009) :26 (The Netherlands)

Adidas Super 7 - Blanka Vlasic - (2009) :26 (The Netherlands)

This campaign was created for adidas by digital agency RIOT (180\ TBWA\ CRITICAL MASS) and written and directed by Lee and Dan (of VW suicide viral ad fame).

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