The Netherlands

 
 

Richard Gorodecky, Amsterdam Worldwide

Richard Gorodecky, Amsterdam Worldwide

We had a chat with Richard Gorodecky, the Executive Art Director of Amsterdam Worldwide at the terrace of the Majestic Hotel in Cannes on the very last day of the Cannes Lions 2010 festival, about craft and engaging todays consumer.

The only advertising that gets noticed is the advertising that people like, or want to engage in.

He stresses that you can not lie in advertising, in fact you can't lie about anything, ever, these days, as you'll be found out in nanoseconds. Brands are built on truth, integrity and great storytelling. We soon veer off talking about smugscreens and as a bonus, Richard does his Cannes Lions impression.

Really great ideas are rare as rocking-horse shit.

Country: 
Commercials: 
 

Centraal Beheer - Mouse - May 2010 - Netherlands

Centraal Beheer - Mouse - May 2010 - Netherlands
Country: 
Commercials: 
 

Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

This giant TV-billboard in the Rembrandtplein is perfectly situated to be stared at whilst ones waits for the tram. I've often stood there and stared at TV-commercials contemplating what would be the ultimate idea to run in this space. And, here it is.

There's a problem in The Netherlands that public service employees face aggression and violence, and witnesses do nothing to help or stop the situation. This PSA holds a mirror up to the people on the street, showing them onscreen (as people do love to look at themselves), but with a little help of a scene previously filmed against bluescreen background, they find that they are now in a scene where paramedics face violence, and they play the part of the onlookers who don't intervene when the paramedics need help.

Another billboard in Rotterdam shows the same scenario. Genius.

Country: 
Commercials: 
 

Citroën 2012 (Maya Calendar), 2010, 30', Netherlands

Agency: Euro RSCG Amsterdam
Creatives (CD's): Joost van Praag Sigaar, Laurens Boschman
Sound: Postoffice
Client: Citroën Netherlands
Account: Erica Törnlöw, Esther Alblas

The ad was aired in the first week of April 2010, in the Netherlands (and in Dutch).

Country: 
Commercials: 
 

K-Swiss - ‘You gotta know your classics’ Campaign

Forty-four years after its launch, K- Swiss is finally telling The Classic’s story.

The timing of The Classic storytelling campaign comes on the eve of K-Swiss’s launch of a whole new era of Classics. Before introducing a whole new generation of Classics, K-Swiss thought it was time to set the record straight about its quietly iconic shoe. And it’s only fitting that the company a few secrets in the process. Like what the ‘K’ in its name actually stands for, or why its original owners only produced a single shoe twenty years long. The campaign tackles these answers and more in a story that stretches across 8 short chapters under the campaign motto: ‘You gotta know your classics.’

Commercials: 
Country: 
Ad type: 
 

Mini - Amsterdam big boxes after Christmas - (2009) :60 (The Netherlands)

Mini - Amsterdam big boxes after Christmas - (2009) :60 (The Netherlands)

On the PC Hooftstraat where the chic boutiques are, this large box - which had presumably contained a Mini wrapped up as a christmas gift - was spotted to peoples amusement.

Country: 
Commercials: 
 

Heineken - The Walk-in Fridge on the tram - (2009) :33 (The Netherlands)

Heineken - The Walk-in Fridge on the tram - (2009) :33 (The Netherlands)

As a follow-up of the "walk in fridge" commercial (that didn't score as high at Eurobest as the creators hoped) , this Ambient / stunt takes the idea one step further, just in time for the Christmas rush on the streets of Amsterdam.

Country: 
Commercials: 
 

Adidas Super 7 - Super 7 Group - (2009) :30 (The Netherlands)

Adidas Super 7 - Super 7 Group - (2009) :30 (The Netherlands)

This campaign was created for adidas by digital agency RIOT (180\ TBWA\ CRITICAL MASS) and written and directed by Lee and Dan (of VW suicide viral ad fame).

Country: 
Commercials: 
 

Adidas Super 7 - Tyson Gay - (2009) :30 (The Netherlands)

Adidas Super 7 -  Tyson Gay - (2009) :30 (The Netherlands)

This campaign was created for adidas by digital agency RIOT (180\ TBWA\ CRITICAL MASS) and written and directed by Lee and Dan (of VW suicide viral ad fame).

Country: 
Commercials: 
 

Adidas Super 7 - Veronica Campbell-Brown - (2009) :30 (The Netherlands)

Adidas Super 7 -  Veronica Campbell-Brown - (2009) :30 (The Netherlands)

This campaign was created for adidas by digital agency RIOT (180\ TBWA\ CRITICAL MASS) and written and directed by Lee and Dan (of VW suicide viral ad fame).

Country: 
Commercials: 

Pages

Top