M&C Saatchi and Ikon Communications took to the streets, or rather street art, to spread the word and recruit more police officers in New Zealand. They commissioned NZ artist Otis Frizzell to create the street art installations, and each police portrait tells of a real experience the police officers have had - all in a days work.

Madeleine Roberts and Julie Vahry (first image) for example, found a burglar and as Julia was chasing him through the street, only able to see him when the flashes of lightning shone, Madie came from around the corner and greeted him with open arms. The perfect pincher moment. Gotcha!

Yeah, I have a question. Is that "vortex" neck as stupid as this ad is? "Fully release the lager taste", you're just agitating the beer by a faster pour into a glass (which by the way, nobody uses), aren't you? Or is it to help chug beer faster? My bet is that this novelty bottle will vanish just like the "ice" beers of the 90s did before it.

Woah! When they do the Dew down under they really go all out, don't they? Here's a time-lapse showing of the construction of the park, one giant pinball game that you can skate through. If you want to visit it, the park will be open 4-26 June at Gate 2, Hickory Ave, Henderson.

This ad ran in the New Zealand Herald today, quite fittingly underneath a news report with the headline: "Bin Laden's death sparks market rally". That was some quick work Barnes Catmur & Friends, well done.

Paul "Bear" Vasquez - the man who flipped out over the trippy double rainbows - takes a tour around New Zealand and flips out over double everything else, including a double neck-tie at the end. Why? What does it mean? Vodafone's new Double Back offer!

It's Movember guys. Grow a Mo that you can get crumbs of chocolate candy stuck in. Don't forget to grow a flavor-savor. Snickers is sponsoring the Movember charity that raises funds and awareness for mens health. And gives everyone male a really good excuse to experiment with facial hair. Win win!

P.S. wanna sponsor someone or join a team? If you're in the UK, PlanB studios Steve Price is the captain of the MoFoBros and accepting donations and members.

Working via Colenso BBDO Auckland, FEEDTHEWALRUS Editor Adam Jenkins recently put together an epic mini-film for The Glue Society which crafts the tale of New Zealand's DB Export Beer.

Shot black-and-white, this classic and contemporary film tells the true story: in the 1950s, New Zealand's misguided Finance Minister, Arnold Nordmeyer, installed an oppressive tax on imported beer, shutting out the proletariat that had accounted for the majority of the beverage's sales. The suits and bureaucrats took over the bars, shutting out the working man. Then a hero emerged, Morton Coutts, who revolutionized the science of brewing beer. In setting out to work around the tax, he brewed a perfect, non-taxable export quality brew for the working man; DB Export Beer was born.

Short edit that goes with Telecom NZ - Giant city pac-man / Text Anyone 2500 - (2010) :45 (NZ)

Short edit that goes with Telecom NZ - Giant city pac-man / Text Anyone 2500 - (2010) :45 (NZ)

Short edit that goes with Telecom NZ - Giant city pac-man / Text Anyone 2500 - (2010) :45 (NZ)

What would you do if SMS/text messages were only half a cent? Play giant pacman, of course. New Zealdm telecom figures that when you can send 2500 texts per month to any NZ network for $12 with "Text Anyone 2500", you can get pretty creative.

Kieren Cooney from Telecom, says one of the brilliant things about Mobile is how people are coming up with seemingly endless ways of using the phones and services. And this idea celebrates that - the imagination and energy of New Zealanders, specifically in the way we've embraced Mobile to enrich our lives.

So a bearded baby, a pipe-smoking baby and a tattooed baby walk into a bar.... I got nothing.

This campaign seems to be a great fit for what Fred said in Cannes last year about babies in ads, like the tattooed baby and pierced baby in pony family. "Before you only had the "idea" of a babies, you didn't understand." The babies are just prop, a visual translation of the line, and a rather creepy looking one at that.

Ok, FORGET SKATEBOARDS, I take it all back. I don't wanna skateboard at all, I wanna do this new “Pompakour” thing with ladders. You know, because parkour just isn't dangerous enough. I wanna be hopping over buildings like I'm frickin' spidey-man and ...woah, I'd type more but the vertigo I got from watching this ad just made me fall off my chair.

Seriously though, these guys are professional stuntmen, they have safety-stuff rigged to them that is edited away in post, these sort of tricks should not be attempted at home by impressionable young kids who reckon green-sugar-goo with infused guarana is tasty. Clear?

.... moms will be calling to complain in 3...2..1

This guy is so stumped by the insta-rave that he decides to walk "casually" out of the shop, sans the drink he came in for, to get the hell away from those crazy people, stat!

Primo have rigged fridges (and people) at a gas station in St. Eden, where if you come in and choose the wrong fridge, you'll be treated to a heart-attack inducing horror of the instant rave-party. If you like this girl choose to drink something that's a little healthier than those sugar-bomb soda-pops, you'll be treated to a chill-out moment. The reactions are priceless.

There's more coming, this man really enjoys his chill-out moment, and make sure it lasts, while this guy adapts his behavior after the initial shock. Then there's the guy who "casually" walks out of the shop to get away from the crazy dancing people, and forgets the drink he came in for.

You can follow the primo hidden camera campaign on Primo's website.

This man really does take a moment to chill, he enjoys it.

Starring comedian Dai Henwood... and a rather recycled idea.....

Colenso BBDO, Auckland filled water coolers with "blood", placed them in gyms, offices and other public places and promptly grossed everyone out. Oh yeah, it's supposed to promote The Vampire diaries, but could work just as well for True Blood, Dexter or Kotex. Ha ha. ;)

Spring Water NZ helped make this possible, and ever keen on doing crazy-stuff client TV2 of course.

Thicker than blood but still not good enough.