New Zealand

 
 

Amnesty double billboard "Scream" - give voice to those who have none.

Publicis Mojo Auckland, New Zealand, took advantage of a poster site where the billboards were one above the other to illustrate their idea for Amnesty international: "you leand your voice to those who can’t be heard." See inside for clever use of media.

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Sanyo "tide" poster ambient ad shows off video camera's skills - (New Zealand)

This neat little billboard created by Saatchi & Saatchi Auckland used the tide to demonstrate their point about the new Sanyo video camera.......

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Coca Cola - Pin Up posters - (2007) (New Zealand)

Sure, FINE, damn you Kiwis just rub it in you have summer down there while we freeze our bums off up here. Just rub it in won't you. In fact, rub it in with a series of coke pinup posters featuring bikini clad babes frolicking with giant bottles why don't you? Go ahead. See if I care.

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WIN Ad of the Month for March goes to Durex

The winning ad for the New Zealand Newspaper Advertising Bureau's WIN Ad of the Month for March comes from DDB for their Durex - "Contain your eruptions" ad. They awarded the ad because " used topicality, humor and simplicity. A great winning concept."

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Copy: The group weights workout that helps you achieve incredible levels of stre
Copy: The supremely balancing group workout that blends tai chi, yoga and Pilate
Copy: The highly addictive, martial arts-inspired group workout.
Copy: The indoor group cyclingthat inspires your inner athlete.
 

Draft drops hard bodies in fitness ads

A new international poster campaign by Draft NZ for Les Mills International, a fitness company, shows no hard bodies and no svelt figures at all. Instead the focus is on the benefits of working out such as strength and balance. The ads were shot in Death Valley.

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Tip Top Trumpet - Simplifying Summer Undies (2006) 0:30 (New Zealand)

Tip Top Trumpet - Simplifying Summer Undies (2006) 0:30 (New Zealand)

So exactly when do togs become undies? When you can't see the water.

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Nokia - Perfume (2006) Newspaper (NZ)

Generator/Y&R wins Newspaper Advertising Bureau's Ad Of The Month for February with this ad for Nokia.

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Volkswagen christmas greeting

As I was slipping down Strøget today in the mushy snow I kept cussing out the VW seasons greeting "snow" card created by DDB New Zealand, beacuse dammit I wish I had thought of that one. Read more to see it.

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Push The Button - playing sink the battleship for real.

Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the ‘virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).
Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the “virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).

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Hell Pizza billboard under review

New Zealand's Hell Pizza chain is getting some backlash from its billboards around Auckland and Wellington which feature George Bush.

Outdoor Advertising New Zealand is reviewing who is behind the boards and whether the Advertising Standards Authority needs to become involved.
Hell's media manager, Matthew Blomfield, says they expected to cause a bit of a stir. He says it is meant to provoke discussion and be a little edgy, instead of bland, boring advertising.
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