New Zealand

 
Copy: The group weights workout that helps you achieve incredible levels of stre
Copy: The supremely balancing group workout that blends tai chi, yoga and Pilate
Copy: The highly addictive, martial arts-inspired group workout.
Copy: The indoor group cyclingthat inspires your inner athlete.
 

Draft drops hard bodies in fitness ads

A new international poster campaign by Draft NZ for Les Mills International, a fitness company, shows no hard bodies and no svelt figures at all. Instead the focus is on the benefits of working out such as strength and balance. The ads were shot in Death Valley.

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Tip Top Trumpet - Simplifying Summer Undies (2006) 0:30 (New Zealand)

Tip Top Trumpet - Simplifying Summer Undies (2006) 0:30 (New Zealand)

So exactly when do togs become undies? When you can't see the water.

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Nokia - Perfume (2006) Newspaper (NZ)

Generator/Y&R wins Newspaper Advertising Bureau's Ad Of The Month for February with this ad for Nokia.

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Volkswagen christmas greeting

As I was slipping down Strøget today in the mushy snow I kept cussing out the VW seasons greeting "snow" card created by DDB New Zealand, beacuse dammit I wish I had thought of that one. Read more to see it.

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Push The Button - playing sink the battleship for real.

Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the ‘virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).
Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the “virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).

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Hell Pizza billboard under review

New Zealand's Hell Pizza chain is getting some backlash from its billboards around Auckland and Wellington which feature George Bush.

Outdoor Advertising New Zealand is reviewing who is behind the boards and whether the Advertising Standards Authority needs to become involved.
Hell's media manager, Matthew Blomfield, says they expected to cause a bit of a stir. He says it is meant to provoke discussion and be a little edgy, instead of bland, boring advertising.
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