New Zealand

 

 
 

TV2 - Blood Water Cooler / Vampire Diaries ambient

Colenso BBDO, Auckland filled water coolers with "blood", placed them in gyms, offices and other public places and promptly grossed everyone out. Oh yeah, it's supposed to promote The Vampire diaries, but could work just as well for True Blood, Dexter or Kotex. Ha ha. ;)

Spring Water NZ helped make this possible, and ever keen on doing crazy-stuff client TV2 of course.

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Amnesty Internations - Rebels / Are you turning your back? - print

Amnesty International shows us a world where massive crowds of people are turning their back to and actively ignoring human rights issues. That's what you are doing when you wave away the street collectors and throw away the membership calls you get in the mail. You ignore the beatings, the public executions, and the pain.

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Kit Kat really want you to have a break - makes posters that turn into chairs.

Kit Kat want you to take a load off, have a kit kat... And to help you do so they're currently running a poster campaign where the lazer-cut wood posters could be turned into chairs. Strategically placed around large summer events, the chairs soon became the talking point of the visitors.

I bet they till furnish a few students homes. Well done.

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Durex Play Lubricant - Piano, Phonebox, Canoe - print, New Zealand

I dunno about you, but I've never thought "I'm so randy I could hump a phonebox". But hey, different strokes I guess. DDB New Zealand had some fun creating ads to promote Durex Play Lubricant that ran at the Erotica Lifestyle Expo, which celebrates sex in all the kinky forms it comes in.

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Flossie.com - Monthly Cycle adshel - Outdoor, New Zealand

Oh that's exactly what we need, an Adshel that menstruates.

TBWA\Whybin Auckland built special adshels that went through a monthly cycle. PMS, Chocolate cravings and all.
It was first filled with tampons, and then the adshels were filled daily with free stuff women need over the course of a month.Chocolate, to fruit, to naughty knickers, to voodoo man-dolls and so on. Any passing female could help herself to the free Flossie-branded items. How fun. :) Click on the image to get a better look. Go inside to read credits but only if you promise not to giggle at the ECD's surname.

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Green Party - Girl & Green globe - outdoor, New Zealand

The Green Party, New Zealand, want you to think about who you are voting for in the November general election. Ad agency: Special, Auckland

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Fruit Burst - Giant pin and Balloon billboard - outdoor, New Zealand.

DDB New Zealand create a literal fruit burst by having a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts in this poster.

"The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin. Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000. When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies."

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Stihl Leaf Blower - Timber - print, New Zealand

DDB New Zealand point out that Stihl doesn’t just make powerful chainsaws. Check out how well this works with Stihl cleaning campaign from France created by Publicis Conseil. That's a consistent client (in a good way) folks.

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Mitsubishi Pajero - Ski Lift Toons - print, New Zealand

These strips ran on the ski lifts that take skiers to the top of New Zealand's highest skifields. It gave them something to read on the way up and showed them that whatever they want to do on the snow, or whatever trouble they get into, the Mitsubishi Pajero is up to the task. It's essential mountain gear.

Mitsubishi Motors New Zealand Ltd: Pajero Snow Strips
These strips via Clemenger BBDO Wellington ran on the ski lifts that take skiers to the top of NZ's highest skifields. It gave them something to read on the way up and showed them that whatever they want to do on the snow, or whatever trouble they get into, the Mitsubishi Pajero is up to the task. It's essential mountain gear.

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Heinz Seriously Good Mayonnaise - Lettuce, Carrot, Chip - print, New Zealand

DDB New Zealand reckons that Heinz makes food more exiting!
As for visual solutions? Jury's out.

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