Amnesty International shows us a world where massive crowds of people are turning their back to and actively ignoring human rights issues. That's what you are doing when you wave away the street collectors and throw away the membership calls you get in the mail. You ignore the beatings, the public executions, and the pain.

Kit Kat want you to take a load off, have a kit kat... And to help you do so they're currently running a poster campaign where the lazer-cut wood posters could be turned into chairs. Strategically placed around large summer events, the chairs soon became the talking point of the visitors.

I bet they till furnish a few students homes. Well done.

Colenso BBDO have found a universal truth. Thirst is creepy. They rang up The Sweet Shop’s Steve Ayson to help them convey the awkward that a parched throat, cracked lips, raspy breath and everything that sounds thirsty is. Steve adds his usual humor, sucking every but of moist out of the calming moment a massage should be to deliver the idea with deadpan humor. Well done. I need a drink now.

Colenso BBDO and Fisher & Paykel are on a mission: to find your lost socks.

In a perfect world, everything would revolve around you. ANZ Access had this spot directed by Robber's Dog's Adam Stevens for DDB Auckland. That guys real bus ride home looks a lot like mine, including the people eating drippy foods right behind me, ugh!

Tui Blond - the honest beer - released this ad for April, showing with recent NZ examples that "we have fools all year round", really.

Que Sera, Sera..... As long as I have my TeeVee I'm happy. Wait, what? DDB New Zealand explain: It's hard not to be Happy when you've got MySKY" Oh well, that's alright then. I'm sure that guy who gets his hands bitten off by a shark will make do with some remote-control-adapted hooks.

This two minute journey of words through the paper animation of the pages in a book is... quite hypnotic.

Colenso BBDO, Auckland and The New Zealand Breast Cancer Foundation have translated breast cancer into a sinister growing blob - because if you ignore the problem, it only grows.

First, they ran a TVC where a seemingly harmless blob grows to take over the family home. The, as an ambient installation they did the same thing "live" so to speak. A rather harmless pinkish blob was ignored by pedestrians for hours, but it only grew... eventually blocking the entire street.

...ish!

He's a winner, she's a winner - we're all winners.

Tui Blond launch.

DDB New Zealand set out to spare audience members of potential embarrassment at this years International Comedy Festival - because we all know that having your phone ring during a comedy show act is to make you target of professional ridicule. This film shows their idea, and at the end, Ed Byrne - the man who taught Alanis Morisette what irony really means give advice on what to do when a phone rings under the show which is all win.

Iggy Pop is looking for 8 musicians to recreate The passenger with him, as the other guys all overdosed- No, I'm kidding, it's just to show off Orcon's super fast broadband which makes it possible for eight people to recreate the passenger live with rock god Iggy over the net.

Is it alright if your mates girlfriend gives you a woody? ..... Wait for it. Yes.

Is it alright if your mates Mum gives you a woody? Yes, yes it is.

Executing another one of his wishes, he expands his sisters horizons.

Some things wished for are humble, all he wanted was a place of his own.

Two years ago, Lotto asked New Zealanders the question "What would you do?" and the answers all had in common that people would do what they have always dreamed about. The difference is what did they dream, and this campaign from DDB follows a man who can finally execute his wishlist that he put together as a young boy.

Tearjerker of the day (as, yes, it made me properly misty), this spot from DDB New Zealand and Sweet Shop director Steve Ayson nails the thought every parent has when they'd give anything to trade places with their sick child.