New Zealand

 
 

Kit Kat really want you to have a break - makes posters that turn into chairs.

Kit Kat want you to take a load off, have a kit kat... And to help you do so they're currently running a poster campaign where the lazer-cut wood posters could be turned into chairs. Strategically placed around large summer events, the chairs soon became the talking point of the visitors.

I bet they till furnish a few students homes. Well done.

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Stihl - Deathbed / Chainsaw - (2009) :30 (New Zealand)

Stihl - Deathbed / Chainsaw - (2009) :30 (New Zealand)

3news.co.nz report that this Chainsaw advert cuts a little too deep for some - people have been complaining that it's "insensitive and offensive."

It is humour of the blackest kind, but a conservative media standards watchdog says the ad, for chainsaw manufacturer Stihl, has crossed a line.

"I was really horrified," says Adrian Cooper of Media Matters in NZ. "I thought, this is not good enough. It's simply not good enough, and it's not the New Zealand I know."

The ad prompted a flurry of complaints to the Broadcasting and Advertising Standards authorities.

"I think that any mature, responsible, thinking adults looking at that would find it offensive," says Mr Cooper.

Nobody said anything about it being very Stella Artois yet. Oops, my bad.

 

Durex Play Lubricant - Piano, Phonebox, Canoe - print, New Zealand

I dunno about you, but I've never thought "I'm so randy I could hump a phonebox". But hey, different strokes I guess. DDB New Zealand had some fun creating ads to promote Durex Play Lubricant that ran at the Erotica Lifestyle Expo, which celebrates sex in all the kinky forms it comes in.

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Flossie.com - Monthly Cycle adshel - Outdoor, New Zealand

Oh that's exactly what we need, an Adshel that menstruates.

TBWA\Whybin Auckland built special adshels that went through a monthly cycle. PMS, Chocolate cravings and all.
It was first filled with tampons, and then the adshels were filled daily with free stuff women need over the course of a month.Chocolate, to fruit, to naughty knickers, to voodoo man-dolls and so on. Any passing female could help herself to the free Flossie-branded items. How fun. :) Click on the image to get a better look. Go inside to read credits but only if you promise not to giggle at the ECD's surname.

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TV3 - 'A Little Love Story' - print, New Zealand

Colenso BBDO, Auckland promotes 'A Little Love Story', a reality show following a dwarf who travels to the US in search of his true love by placing personal ads in a height to give the impression that the shows star had put them up himself.

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Green Party - Girl & Green globe - outdoor, New Zealand

The Green Party, New Zealand, want you to think about who you are voting for in the November general election. Ad agency: Special, Auckland

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Fruit Burst - Giant pin and Balloon billboard - outdoor, New Zealand.

DDB New Zealand create a literal fruit burst by having a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts in this poster.

"The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin. Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000. When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies."

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Stihl Leaf Blower - Timber - print, New Zealand

DDB New Zealand point out that Stihl doesn’t just make powerful chainsaws. Check out how well this works with Stihl cleaning campaign from France created by Publicis Conseil. That's a consistent client (in a good way) folks.

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Mitsubishi Pajero - Ski Lift Toons - print, New Zealand

These strips ran on the ski lifts that take skiers to the top of New Zealand's highest skifields. It gave them something to read on the way up and showed them that whatever they want to do on the snow, or whatever trouble they get into, the Mitsubishi Pajero is up to the task. It's essential mountain gear.

Mitsubishi Motors New Zealand Ltd: Pajero Snow Strips
These strips via Clemenger BBDO Wellington ran on the ski lifts that take skiers to the top of NZ's highest skifields. It gave them something to read on the way up and showed them that whatever they want to do on the snow, or whatever trouble they get into, the Mitsubishi Pajero is up to the task. It's essential mountain gear.

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Heinz Seriously Good Mayonnaise - Lettuce, Carrot, Chip - print, New Zealand

DDB New Zealand reckons that Heinz makes food more exiting!
As for visual solutions? Jury's out.

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