Those crazy fashionistas will make underwear out of anything. Why, I don't know. But they will.

Is this a first in advertising? Nanotechnology used to engrave names of fans into the threads of All Blacks Adidas Jerseys? Seriously - nanotechnology!

I'll let TBWA\WHYBIN explain:

Here is the latest work from our office in New Zealand for adidas and the All Blacks. This year we are going to engrave the names of thousands of fans onto the actual thread that makes the All Blacks jersey, with ‘AdiThread’.

All is revealed on www.thisisnotajersey.com.

The Fibre Imprinting Nanotechnology was developed by Professor Richard Blaikie of the University of Canterbury and the MacDiarmid Institute of Advanced Materials and Nanotechnology. The technology has been commercialized by Canterprise Limited, the Commercialization and Technology Transfer Company of the University of Canterbury. Canterprise CEO, Raiyo Nariman says “Adi Thread demonstrates how state of the art technology coming out of the University can be incorporated into innovative applications in fields outside technology-based products”.

Attached is an image from a test run of an actual thread with the names of 1073 All Blacks on it.

Saatchi & Saatchi New Zealand compare army strategy to playing Tetris as they recruit leaders and strategists into the Army as officers. I've seen similar thoughts before but it never really works for me, the whole 'game' angle I mean. I bet that the training officers will be yelling at the new recruits as soon as they get there "do you think this is a game!?" ;)

Agency: 99 Auckland

I must admit that I am a sucker for the quick-turnaround topical ads only strong brands can pull off - this would have been even better if they aired the ad on TV after the news the next day - but such quick media-buy is long gone isn't it? 99 Auckland explains;

Last week saw some of the worst storms in recorded history to hit New Zealand and what defined this in the hearts and minds of New Zealanders was viral footage and News coverage of a falling tree almost hitting a car in Nelson, South Island. 99 Auckland thought about the Jeep brand proposition of 'Have fun out there' and what would happen if a Jeep was there? The original footage was sourced, and we recreated the scene of a Jeep owner doing just that, 'Having fun out there.' The viral was sent out a day after the news coverage aired, to maintain relevancy.

Agency: HooperNagel, Auckland

A classic look at it from the other side brings home the point here loud and clear.
Agency: Saatchi & Saatchi, Wellington

Throaties illustrate the dangers of loosing your voice - it'll make teeny tiny speech bubbles when you really need to scream. ;)

DDB New Zealand have clearly been having fun when they did these billboards to promote the capabilities of "Live pause" on Sky TV. In "Rugby" (above) and "Football" (inside) two billboards go together while "Golf" sprays sand and a ball away from the board, sent by Tiger himself.

DDB New Zealand. Famous ants brag by the watercooler representing the high-definition of HDi. ;)

DDB New Zealand. Pausing a game can hurt. Poor guys are locked in a scrum forever!

DDB New Zealand. Zombies and Opera FIGHT!

DDB New Zealand. Zombies and Opera FIGHT!

DDB New Zealand created this campaign to launch SKY Television’s "new high definition set-top box".

Ogilvy New Zealand trashed Creative Directors cars to promote the new production co "Jealous Lovers" - then filmed their reactions.

Ogilvy New Zealand trashed Creative Directors cars to promote the new production co "Jealous Lovers" - then filmed their reactions.

Ogilvy New Zealand trashed Creative Directors cars to promote the new production co "Jealous Lovers" - then filmed their reactions. If you watch carefully you can almost see Mike's eyes do that cartoony "popping out" thing. Poor guy. :)

This billboard was fitted with a digital clock that counted down, and at zero hour it blew up with lots of fanfare.

Agency: Colenso BBDO, Auckland

Hells Pizza created this sock puppet ad, seemingly to get attention from the kids, but it will instead get the attention from their parents....

How shiny and bright do you want your car to be? Yeah, that bright, right? From Saatchi & Saatchi New Zealand.

Just how tiny is the Sanyo Xacti CG9 digital camcorder? Weee teeny tiny, as demonstrated by the matchstick tripod above. Saatchi & Saatchi New Zealand did the campaign.