Saatchi & Saatchi New Zealand went all out and drenched the streets (and some shiny white cars) in blood when promoting Kill Bill, one of the bloodiest things caught on films since Sam Peckinpah's "Salad Days" (Monty Python).

Saatchi & Saatchi New Zealand created this "installation" and poster at one of the busiest roads in New Zealand which forces people to slow down and read the billboard.

When Saatchi & Saatchi New Zealand got the Sanyo Xacti CA65 Underwater Camera brief they decided against using any visual and instead made a billboard that will surely get into the guinness book of records - they produced a text-only poster containing one million words.

The world first, 63m poster showed how much more there is to film with the underwater camera compared with the little you could capture with a regular one. Amongst other things, the poster included the world's most comprehensive marine species list, histories of major tsunami and shipwrecks, and Moby Dick and 20 000 Leagues Under The Sea in their entirety.

More from New Zealand. DRAFTFCB in Auckland has also done outdoor posters for the Secret Diary of a Call Girl to go with their print campaign

and when the wind comes... (outside wind! Not hers! Hehe.)

And yes I know that the whole flying skirt on a billboard thing has been done before so this should be in Badland as well, I just can't find the other poster right now and need to put up more new work before our submission inbox explodes, ( it was for some stocking brand as I recall), if you have said ad post it in the comments. :)

Over at DRAFTFCB Auckland, New Zealand they probably jumped for joy when they got the "Secret Diary.." brief, as we all know that sex sells and now they could do really sexy stuff. But like really classy callgirls they go all discreet and the ads looks more like fashion spreads than anything, until you inspect them just a little closer that is. Click the images for large versions.

DDB New Zealand

DDB New Zealand

DDB New Zealand

Not sure what to make of this exactly, does Mercedes Benz want to kill their customers by whiplash, or are traffic jams so common where this billboard exists that there is simply nothing else to do but ponder their copy? Either way Colenso BBDO, Auckland decided to get all philosophical on a billboard in New Zealand when launching their new Mercedes-Benz campaign. Fascinating. ;)

Clemenger BBDO Wellington - in order to combat binge drinking,BBDO and director Adam Stevens makes New Zealanders take a look at how they drink and what it's doing to them as individuals and society as a whole.

Clemenger BBDO Wellington - in order to combat binge drinking,BBDO and director Adam Stevens makes New Zealanders take a look at how they drink and what it's doing to them as individuals and society as a whole.

Clemenger BBDO Wellington - in order to combat binge drinking,BBDO and director Adam Stevens makes New Zealanders take a look at how they drink and what it's doing to them as individuals and society as a whole. This story featuring uncle Mark really makes me cringe at the end.

From Colenso BBDO, Auckland.

This one is a bit like a scary movie. Dum dum dummmm.... From Colenso BBDO, Auckland.

Much like in that Norweigan Solo campaign thirteen years ago, Elba appliances can't promise to do anything but what they should do. From Colenso BBDO, Auckland.

During freedom week these Amnesty International pens ran as inserts in magazines. Once you removed the pen it revealed a message "use your freedom to free others". The pen was a specially made floaty pen - normally used to strip babes of their bikinis, you know the kind - and as you wrote the bars around the prisoner would slide away. Thus the action of your writing frees him.
Created by Publicis Mojo, Auckland, New Zealand

Agency: DDB, Auckland

Republic in New Zealand has created this branding campaign for cult-classic Atari, reminding everyone why it is a cult-classic.

Saatchi & Saatchi in promotes the TVNZ premiere of cult thriller, American Psycho by showing a photograph of "a real American Psycho".

DDB New Zealand lets us know that McDonald's has a 24 hour drive through in a visual way that only those who own the golden arches can. If you feel a slight pain in your forehead I suspect it's because you're kicking yourself for not doing this visual. Wow, you're pretty agile, aren't you?